2. Audience Profile: We Were Soldiers
• Primary Audience
– War enthusiasts of all ages from 18+.
They would like the realism and historical accuracy.
• Secondary Audience
– School teachers showing class.
They would give the class information about the war.
3. Audience Profile: The Big Lebowski
• Primary Audience
– Male (16 – 35)
Has humour which mostly men would find funny.
• Secondary Audience
Women that are boyish and girlfriends who get
brought along or shown it.
4. Audience Profile: The Lego Movie
• Primary Audience
– Children of both
genders (up to 12)
and young teens.
– Lego enthusiasts of all
ages.
• Secondary Audience
– Parents that took the
children to see the
film
5. Hypodermic Needle
• Definition
– Where an audience immediately believes and
accepts what it is told by the media
• Example
The 1938 radio broadcast of War of the Worlds had
a section of the show set as a news show reporting
on an alien invasion.
This caused the American audiences to panic
believing the invasion to be real.
6. Uses and Gratifications Information
• Information: I use Facebook trending to find out
the newest updates and information.
• Personal Identity: It is researching something and
finding out more about a particular subject.
• Integration and Social Interaction: Tagging people
in and sharing pictures and videos with friends.
• Entertainment:
Listening to or watching the video that the user has
been tagged in or shared.
7. Consumer Generated Content
• Example
– Gaming: Users are given a custom map maker to
create their own experience and share it with
other players.
• What are the advantages to media producers?
– The media gets free promotion and the
community gets even more free and fresh
content.
• Why would the audience generate content?
– To feel like part of the show and as though they
have made a contribution to the whole thing.
Editor's Notes
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age
Discuss audience appeal for each audience.
Include a poster of a film of your choice and discuss the Primary and Secondary audiences referencing Gender and Age.
Discuss audience appeal for each audience.
Provide a definition and example of the Hypodermic needle model
Using the information below choose one example from each section and relate to your own life
Example- Information > I use the BBC news website to find out information
