1. Proposal
1
Working Title:
Prohibited.
Product’s Purpose:
To entertain. I will include scary elements for horror lovers.
Genre:
Horror.
Content
My product is a trailer for a horror film about two sisters exploring a building site when they get
caught up with their fears. I will include things such as family elements holding together against the
enemy.
Audience:
Males and predominantly females aged 15 to 40 years in the middle class from the Belonger
psychographic class. My project would appeal to this audience as I will aim it at the correct ages
and classes for the audience to be able to interact and associate with my product.
Legal & Ethical Considerations:
My product will be restricted from people under the age of 15 because it will include some horror
elements that will not be suitable or appropriate for them to view. My product will not offend any
social groups, religions or ethnicities. I will ensure that I will not offend anyone because I will not
include any offensive material that targets particular groups of people. It will also be blocked from
under 15-year olds. I am not using any existing product logos or characters or names. My product
will be sufficiently different from any other existing products to avoid being sued for copyright
infringement.
