This proposal is for film motion posters advertising a science fiction and horror movie about a bounty hunter in a futuristic city. The targeted audience is males ages 18-25 interested in cyberpunk themes of social breakdown and political commentary. Research into similar products will influence the stylistic and design choices. The posters will include violent content and be restricted to viewers 16 and older to avoid offending groups. Original characters and designs will be created to prevent copyright issues.

1. Proposal
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Working Title:
Film Motion Posters
Product’s Purpose:
To advertise a film using unique formats
Genre:
Science Fiction and Horror
Content
Movie posters for a movie about a bounty hunter in a cyberpunk universe that must hunt down
crime lords and corruption in a huge metropolis city.
Research & Planning
Where will you use elements of your research and planning to influence and inform your final idea
(be specific to certain parts)
I will use my research to guide my stylistic choices and design choices during production. I will
incorporate things like colour palettes or themes in the products I have researched into my own
research.
Audience:
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
My product is aimed at men as science fiction is usually targeted towards men, and men usually
like science fiction. Women are a secondary audience as the female main character may appeal to
them. My product is aimed at an age range of 18-25 as mostly young people are interested in the
cyberpunk subculture of science fiction. The targeted demographic is Socially Conscious Type A
as motifs of the cyberpunk subgenre include breakdowns of social order and commentary of
capitalism and politics.
Legal & Ethical Considerations:
Think about any offensive material you will include?
My product will include violence
Will you restrict younger people using/accessing it?
I will restrict younger people from viewing it from age 16 due to the violent content.
Will it offend any social groups/religions/ethnicities?
I will ensure it does not offend any social groups, religions, or ethinicities.
How will you ensure you do not offend anyone?
I will ensure not to offend anyone by researching the cultural aspects of my product and making
sure nothing can be deemed offensive.
Are you using characters/names/logos of existing products/IPs?
No
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
I will make sure my product is sufficiently different by researching similar products and making
sure mine is original enough that it wont infringe on other properties.

2. Proposal
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