My product will be a website featuring makeup tutorials and posters focusing on gory and fantasy makeup effects. The tutorials and posters will entertain audiences interested in film genres like horror and sci-fi, as well as those interested in special effects makeup. The target audience will be 16-34 year olds, with a particular focus on females and those in higher socioeconomic classes. The content will be carefully reviewed to avoid any offensive, inappropriate, or copyrighted material.

1. Proposal
1
Working Title:
Frightful Faces
Product’s Purpose:
My products purpose is to entertain my audience
I am going to make tutorials and posters which highlight the major facts about media makeup, also
going to show how I create a look which entertain the audience. And what I show off in the tutorials
and posters will be discussed between people who are interested in FX makeup and movie buffs
(especially movie buffs of the sci-fi, fantasy and horror genre).
Genre:
My product is a gore and FX makeup website. the makeup looks I’ll be doing will consist of mainly
gory looks, for example; burn victims, victims of assault and battery and zombie bite victims.
Although I will show off some fantasy looks as well.
Content
My product will contain FX makeup video tutorials and posters that show off my final looks, which
will keep the audience wanting more.
Audience:
Who is your audience?
 Age;16-34 year olds will use the internet more so than anyone older than 34.
 Gender; Females are more likely to be interested in media makeup considering the
creative makeup aspect of it, although males are becoming more and more comfortable
with the idea of wearing makeup.
 Social Status; The ABC1 Social Group are more able to afford all the expensive
equipment and products that FX makeup and normal make up uses.
 Psychographic; Belongers are more likely to watch vlogs and tutorials daily and keep up
with all the new trends of media makeup.
Legal & Ethical Considerations:
Think about any offensive material you will include? None of my products will contain offensive
material.
Will you restrict younger people using/accessing it? I will not stop young people from viewing my
website because I won’t use offensive content or inappropriate language so there is need for an
age restriction.
Will it offend any social groups/religions/ethnicities? My product will not offend any social groups,
religions or ethnicities because the content of my website will not intend to offend.
How will you ensure you do not offend anyone? The content that I produce will be listened to
thoroughly and any inappropriate or offensive language will either be removed or censored to
ensure nobody gets offended.
Are you using characters/names/logos of existing products/IPs? I’m not going be using any
characters, names or logos from any existing products and will not discuss any brand names
unless sponsored.
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?