1. Proposal
1
Working Title: Dead or alive
What is it called? This can change if you think of something better later
Product’s Purpose: Entertainment. I will achieve this by making a cliff hanging comic book
that leaves the reader full of excitement to know what happens next
What is the product’s purpose (entertain/educate etc.) and how will you achieve this?
Genre: The genre I have gone for is horror. The comic book will be based on zombies and a
horrifying experience
What sort of product is it
Content. My product is about a teenage girl and father figured grown man going through a
zombie apocalypse trying to survive as far as they possibly can. The comic book will have
cliffhangers and un expected turn of events.
What is your product about? Discuss what you would put in it (be specific). Does it have a story? If
so, discuss it here
Audience: my audience is 15+ as the zombie comic book will not be suitable for children to
as it will have gore, swearing and violence. Any gender will be able to read the comic book
as long as they are over the correct age. Any social status and psychographic will be able
to read this as it includes nothing offensive towards them. My product w ill appeal to any
gender as it is for whoever likes the zombie vibe or comic books in general.
Who is your audience? Be very detailed; age, gender, social status, psychographic etc
Why would your project appeal to this person?
Legal & Ethical Considerations: my comic book will include no offensive material towards
any group of people viewing it. To make sure there isn’t I will do research to know what not
to say that may offend them in any way shape or form. My comic book will restrict younger
people from accessing it as it is age restricted to 15+ due to what the comic book contains
not being suitable for them. I am not using any part of already made franchises to avoid
copyright infringement and to make the comic as my own
Think about any offensive material you will include?
Will you restrict younger people using/accessing it?
Will it offend any social groups/religions/ethnicities?
How will you ensure you do not offend anyone?
Are you using characters/names/logos of existing products/IPs?
Will you product be sufficiently different from existing products to not get sued for copyright
infringement?
