How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Journey

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A compelling content marketing strategy answers the who, what, why, where, and when questions of content creation. In order to capture our audience’s attention, we must deliver the right content, to the right people, at the right time in their journey. Interactive content clears the path for marketers who are seeking to move prospects through their journey faster. Using a digital dialogue of increasing relevance and personalization, interactive content builds engagement and education more memorably than traditional static content and storytelling. During this session, Mary Ward, Vice President of Account Services at ion interactive, will showcase real-world examples of interactive content success at each stage of the buyer’s journey. Mary Ward, VP of Account Services, Ion Interactive

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Content Choreography
Se#ng Up Your Omni-Channel Content Program

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Meet the Presenters
Reuben Staines
Senior Manager,
Content Marke>ng
Samsung Business
@reubenstaines

Mandi Tompkins
Director of Content
Services
Skyword
@MDWells531
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Content marke7ng is a complex balancing act…
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Two balancing acts
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your stories
your channels
Choreographing…

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Are your business stakeholders bought in?
6

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Do you have a formal buyer decision journey?

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Are you truly connec7ng with your audience?
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Content Published: 769
Users Acquired: 640,000
Pages Viewed: 940,000

Content Types: 16
Time on Page: 2:57
Leads Acquired: 6,000

Samsung Insights Snapshot
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June 2016-May 2017

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Planning
Idea>ng
Real->me coordina>on
Publishing
Distribu>on
Op>miza>on
What’s an Omni-Channel Content Strategy?
10
PR & Earned
Media
Paid
Promo7on
Social Media
Email &
Marke7ng
Automa7on
Employee
Advocates

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Research &
DraUing
Editorial
Review
Content
Performance &
Engagement
Keyword
Strategy

Review &
Approval
QA &
Publishing
Cross-Disciplinary
Collabora7on
INSIGHTS
BLOG
INTERNAL
PR/MEDIA
PAID
SOCIAL
SEARCH
SME & STRATEGY
PR/MEDIA STRATEGY
SEO & PAID MEDIA
SOCIAL & WEB DEV.
CONTENT STRATEGY
PLANNING & TOPIC IDEATION
Brieﬁngs
DISTRIBUTION
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Content Hub – On or Oﬀ-Domain
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Social Media
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Email and Nurture
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PR and Earned Media
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h`ps://www.shu`erstock.com/image-photo/online-marke>ng-
term-cpc-cost-per-562070854?src=Wpix0cNj45Lu-
xO56nPHCg-1-63
Paid Promo7on
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So, what channels are you working with?
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Create a Content Culture
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1.  Make meaningful connec>ons with your audience
2.  Build close rela>onships with business stakeholders; engage
regularly
3.  Form cross-discipline editorial board to ensure ongoing
coordina>on
4.  Be ready to reﬁne your strategy

Key Takeaways:
19

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Ques7ons?
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1.  Open Forward mobile app
2.  Navigate to session
3.  Click “Take Survey”
Your Feedback Needed
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Going to mass markets to find buyers has some disadvantages for client outreach outside the marketplace. The biggest problem with this is that you can't really define what services you actually specialize in. But you can easily define yourself if you work in a niche specific market. In this slide I've showed you how you can carve out one or more profitable niches for providing client services outside of the marketplace. You can join my telegram group to get my exclusive list of 100 niches Telegram: https://t.me/clientoutreachmastermind

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Untuk mendapatkan produk asli : 087776558899 Cara Menggugurkan Kandungan usia 1 2 3 4 5 6 7 8 bulan | cara aborsi kandungan | obat penggugur kandungan 1 2 3 4 5 6 7 8 bulan | bagaimana cara untuk menggugurkan kandungan | tips Cara aborsi kandungan | trik Cara menggugurkan janin | aman bagi ibu menyusui menggugurkan kandungan | klinik apotek jual obat penggugur kandungan | jamu PENGGUGUR KANDUNGAN | WAJIB TAU CARA ABORSI JANIN | GUGURKAN KANDUNGAN AMAN TANPA KURET | CARA Menggugurkan Kandungan tanpa efek samping | rekomendasi dokter obat herbal penggugur kandungan | ABORSI janin | jamu herbal Penggugur kandungan | tata cara Menggugurkan Kandungan | obat penggugur kandungan di apotik kimia Farma | obat telat datang bulan | obat penggugur kandungan tuntas | obat penggugur kandungan alami | klinik aborsi janin | Cytotec misoprostol | OBAT PENGGUGUR KANDUNGAN CYTOTEC | aborsi janin dengan pil Cytotec | Cytotec misoprostol BPOM | penjual obat penggugur kandungan asli | klinik jual obat aborsi janin | obat penggugur kandungan di klinik k-24 | obat penggugur Cytotec di apotek umum | CYTOTEC ASLI | obat penggugur ASLI | cara gugurin kandungan | dokter gugurkan kandungan | cara menggugurkan kandungan dengan cepat selesai dalam 24 jam secara alami buah buahan | obat penggugur kandungan cytotec dan gastrul | cara gugurkan pembuahan secara alami dan cepat | cara Menggugurkan janin di luar nikah | cara Menggugurkan janin anak haram | cara aborsi menggugurkan janin yang tidak berkembang | obat penggugur kandungan Cytotec 100% original | cara gugur kandungan Selain itu, ini juga dapat dikerjakan jika memang benar-benar ada abnormalitas janin yang menyebabkan janin lepas dari kandungan. Dan di posting ini kali kami akan menjelaskan 4 cara menggugurkan kandungan dan percepat haid, Dengan Paramex, Dengan Paracetamol, Dengan Alkohol dan berikut penuturannya. Obat MENGGUGURKAN kehamilan Kuat dengan cepat selesai dalam waktu 24 jam secara alami – Cara Menggugurkan Kandungan Usia Janin 1, 2, 3, 4, 5, 6, 7, 8 Bulan Dengan Cepat Dalam Hitungan jam Secara Alami. Obat Penggugur Kandungan untuk Ibu Menyusui di Apotik dan Harganya Cara Menggugurkan Kandungan atau Aborsi Medis Dengan Pil Cytotec 200mg Misoprostol adalah salah satu Obat Penggugur Kandungan Di Apotik Paling Ampuh yang tidak dijual secara Umum, ( Tips dan Cara Gugurkan Kehamilan Kuat 1-8 Bulan dengan Cepat Dalam Hitungan Jam secara Alami ) dari Janin usia 1 Bulan, 2 Bulan, 3 Bulan, 4 Bulan, 5 Bulan, 6 Bulan, 7 Bulan, 8 Bulan sangat mudah diatasi dengan Obat Aborsi Cytotec Misoprostol Asli 100% Berhasil TUNTAS. Cara Menggugurkan Kandungan dan Percepat Haid, Cara Menggugurkan Kandungan Dan Percepat Haid yang Aman Secara Klinis. Menggugurkan kandungan ialah satu tindakan yang nista karena dipandang hilangkan nyawa calon bayi. Tetapi demikian, menggugurkan kandungan dapat menjadi legal atau dibolehkan bila terjadi beberapa kasus tertentu yang mewajibkannyauntuk digugurkan karena argumen klinis

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How to Use Interactive Content to Tell Your Story & Accelerate the Buyer’s Journey

1. #forward17 »

2. #forward17 » Content Choreography Se#ng Up Your Omni-Channel Content Program

3. #forward17 » #forward17 » Meet the Presenters Reuben Staines Senior Manager, Content Marke>ng Samsung Business @reubenstaines Mandi Tompkins Director of Content Services Skyword @MDWells531 3

4. #forward17 » #forward17 » Content marke7ng is a complex balancing act… 4

5. #forward17 » #forward17 » Two balancing acts 5 your stories your channels Choreographing…

6. #forward17 » #forward17 » Are your business stakeholders bought in? 6

7. #forward17 » #forward17 » 7 Do you have a formal buyer decision journey?

8. #forward17 » #forward17 » Are you truly connec7ng with your audience? 8

9. #forward17 » #forward17 » Content Published: 769 Users Acquired: 640,000 Pages Viewed: 940,000 Content Types: 16 Time on Page: 2:57 Leads Acquired: 6,000 Samsung Insights Snapshot 9 June 2016-May 2017

10. #forward17 » #forward17 » Planning Idea>ng Real->me coordina>on Publishing Distribu>on Op>miza>on What’s an Omni-Channel Content Strategy? 10 PR & Earned Media Paid Promo7on Social Media Email & Marke7ng Automa7on Employee Advocates

11. #forward17 » Research & DraUing Editorial Review Content Performance & Engagement Keyword Strategy Review & Approval QA & Publishing Cross-Disciplinary Collabora7on INSIGHTS BLOG INTERNAL PR/MEDIA PAID SOCIAL SEARCH SME & STRATEGY PR/MEDIA STRATEGY SEO & PAID MEDIA SOCIAL & WEB DEV. CONTENT STRATEGY PLANNING & TOPIC IDEATION Brieﬁngs DISTRIBUTION 11

12. #forward17 » #forward17 » Content Hub – On or Oﬀ-Domain 12

13. #forward17 » #forward17 » Social Media 13

14. #forward17 » #forward17 » Email and Nurture 14

15. #forward17 » #forward17 » PR and Earned Media 15

16. #forward17 » #forward17 » h`ps://www.shu`erstock.com/image-photo/online-marke>ng- term-cpc-cost-per-562070854?src=Wpix0cNj45Lu- xO56nPHCg-1-63 Paid Promo7on 16

17. #forward17 » #forward17 » So, what channels are you working with? 17

18. #forward17 » #forward17 » Create a Content Culture 18

19. #forward17 » #forward17 » 1.  Make meaningful connec>ons with your audience 2.  Build close rela>onships with business stakeholders; engage regularly 3.  Form cross-discipline editorial board to ensure ongoing coordina>on 4.  Be ready to reﬁne your strategy Key Takeaways: 19

20. #forward17 » #forward17 » Ques7ons? 20

21. #forward17 » #forward17 » 1.  Open Forward mobile app 2.  Navigate to session 3.  Click “Take Survey” Your Feedback Needed 21