Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016Content Strategy Inc.
It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing.
It’s this:
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
Like all strategic conversations, understanding your current situation and determining the readiness for change in your organisation is an important first step in getting things done.
This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content.
Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Inbound Marketing: How Content is Your Secret Weapon #contentisrael15Matthew Barby
- how you can align SEO to your content strategy
- processes you can use for optimising existing content that you've produced
- a model for running keyword research
- a process for creating successful content marketing campaigns that solve for the customer
How to use content mapping to collaborate: CSInc - Gather Content Webinar 2016Content Strategy Inc.
It’s hard work getting people to change. The challenge is how to convince your team to work with content in a new way. It almost always boils down to the same thing.
It’s this:
Without the right motivation to change, people would rather stick to what they know, even if the status quo is more painful, ineffective, and unsatisfying.
Like all strategic conversations, understanding your current situation and determining the readiness for change in your organisation is an important first step in getting things done.
This presentation highlights how to bring teams together around content via customer journeys to bring a shared vision for your content.
Through this approach, you can identify gaps in your current content and highlight opportunities to build a content mix that meets both business and audience goals.
Social Media: Helping Customers Find the Farmer (part 3)Glenn Muske
Online tools can be very helpful in marketing to consumers. There also is a wealth of online information that can help small farmers run a more efficient business.
Tips, Tools and Templates To Build Your Content Marketing StrategyMichael Brenner
Are you looking for help to develop your content marketing strategy? In this presentation delivered at Content Marketing World, I'm offering all the tips, tools and templates you need to go from wherever you are in your content marketing journey to being a world class content brand.
Google Analytics Fundamentals: Set Up and Basics for MeasurementOrbit Media Studios
Once you have Google Analytics installed, here are the steps for setting things up and doing basic analysis on your website. This presentation covers:
• Setting up goals
• Adding filters to remove traffic from yourself
• Excluding traffic from bots and spiders
• Setting up "site search" reports
• Annotations and shortcuts
We also jump into the basic report configurations, including secondary dimensions, advanced filters and views. This covers most of what you need to know to start getting value from Google Analytics!
Under the Hood: Advanced Semantic Markup for SEOWill Hattman
This deck covers both the abstract principles and tactical nitty-gritty of Schema.org semantic markup to help site content be better understood by search engines.
It was presented at an SEMpdx event on February 11, 2014.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
This eBook is the final of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on the importance of content marketing measurement, and what you should be measuring now.
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Go Long: How to write uncomfortably long and stunningly high-converting copyJoanna Wiebe
In this talk at Learn Inbound (Oct 2016), Joanna Wiebe talks through case studies for ecommerce and SaaS emails. The common theme among the studies? The winning copy was 2 to 3x longer than the control. Watch and download - and get your team on board with using more words to create high-converting websites and emails.
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Presentation from Salesforce ConnectCon 2015 conference, presented on October 27, 2015. Focus is on how to create a social media strategy and tips & tricks of optimizing the use of LinkedIn, Facebook and Twitter. Focus: SMB.
Content marketing is not a new phenomenon and most marketers will tell you that they practice content marketing in some way – but as content marketing grows, so does the challenge to stand out from the competition. There is an untapped source of competitor insight available to marketers from Twitter, and most brands are barely scraping the surface of what the data can offer! What lies beneath is a treasure trove of data that is seldom translated into actionable intelligence. By tapping into Twitter’s enormous data source you can collect insights that enable you to enrich other areas of your marketing, including your content strategy.
This webinar will explore the essential steps you need to take to get the most out of Twitter data and make more informed choices to fuel your content marketing strategy.
Cassie Hayes is the Marketing Communications Manager at SocialBro, she oversees social media, PR communications and events. Cassie is excited by effective communication, insight-driven marketing and Twitter data. Outside of SocialBro, you’ll find her blogging about the culinary delights of London.
Defining Our Profession, Defining Ourselves at CSForum14Margot Bloomstein
Content strategy is continuing to evolve as a discipline. Our evolution makes sense: we work with evolving technologies to enable communication in platforms and channels that didn't even exist when we first started using the term. But as our discipline evolves, so too do the strengths individual practitioners offer and our clients expect, all under the label "content strategy." Is that a problem, or an opportunity? Can we grapple with our terminology to broaden the profession without losing its relevance? We do so much research, monitor, and understand our users. Now, let's draw on similar data about ourselves. Together, let's explore how we grow and promote our capabilities and the many ways we can help our colleagues, collaborators, and clients.
Presented at Content Strategy Forum, #csforum14, in Frankfurt, Germany, on July 2, 2014.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Anyone that works with data downstream in an organization has seen things go...wrong, while upstream managers and business leaders are being held accountable. Whether it's a failure in process, or something technically goes wrong, working with data is not always easy. What happened? How can we prevent it from happening again? What's next?
This talk, given at the Portland Data Science Group on October 27, 2016, uncovers 4 common foibles of working with organizational data.
Google Analytics: Campaign Tracking for Smart PeopleLars von Sneidern
One of the core capabilities of Google Analytics is tracking what paid or earned campaign a visitor is referred by, and how their visit relates to goals established for your site.
Wait, you didn't know it could do that?! Guess what, it can...and it's a very cool thing. AND it's even easier now than ever with an instance that is implemented using Google Tag Manager.
This deck was presented at the Portland Google Analytics User Group on 11/9/16.
Under the Hood: Advanced Semantic Markup for SEOWill Hattman
This deck covers both the abstract principles and tactical nitty-gritty of Schema.org semantic markup to help site content be better understood by search engines.
It was presented at an SEMpdx event on February 11, 2014.
7 Tactics to Boost Your Digital Marketing Conversion RatesAnne Marie Dono
Increasing digital conversions rates is the top priority for any marketer this year, according to a recent ExactTarget survey. In this webinar we introduced 7 tactics you can use immediately to increase sales, leads, or the metric that you define as a conversion via your website or mobile apps.
This was the first time we introduced the concept of Growth Rate Optimization (GRO), a term I coined to describe a more holistic approach to optimization that is laser-focused on growing revenue by finding the perfect balance between user needs and business goals. Under this umbrella concept, we cover 7 tactics or concepts that help you optimize across various digital marketing channels from media buying to websites and mobile apps.
Hopefully you'll leave with some ideas on how to jumpstart or kick-start your optimization program. If not, email me!
Stay tuned for more webinars regarding Growth Rate Optimization.
Two talented graphic recorders joined us at Content Marketing World 2014. See their amazing work on the following pages. Each graphic recording was done on site, with Kelly and Johnine each listening and recording their respective sessions in real time.
In this e-book, you'll see over 50 predictions from thought leaders who share their views on brand strategy, organizational structure, emerging technology and platforms, and other big developments that may be on the horizon for content marketing.
This eBook is the final of three from TopRank Marketing & Content Marketing World. Inside you'll find valuable advice from some of today's top marketers on the importance of content marketing measurement, and what you should be measuring now.
How to Create the Quizzes Your Audience Will Love – Qzzr/NUVI WebinarQzzr
Qzzr's Owen Fuller and NUVI's Bill Hoops sit down to talk quizzes in social media. The web's hottest form of content is showing no signs of slowing down, but are you coming up with the quiz social users can't help but take? This slide deck will address 10 actionable steps you can take to create the quizzes your audience is dying to take.
A 10 Step Blueprint To Content Marketing SuccessNewsCred
58% of content marketers plan to increase their budgets to create more content over the next year. If you're one of those marketers that's great, but do you know where to start? How do you create a team, plan to create great content, and scale it efficiently? We created the "10 Step Blueprint To Content Marketing Success" for marketers who are considering a content strategy and those who already have a content marketing system in place but are struggling with the strategy and process.
Go Long: How to write uncomfortably long and stunningly high-converting copyJoanna Wiebe
In this talk at Learn Inbound (Oct 2016), Joanna Wiebe talks through case studies for ecommerce and SaaS emails. The common theme among the studies? The winning copy was 2 to 3x longer than the control. Watch and download - and get your team on board with using more words to create high-converting websites and emails.
100 Stats, Charts & Graphs to gain 'Buy-In' for Inbound/Content Marketing by ...Gus Wilson
HubSpot's newest collection of 100 Awesome Marketing Stats, Charts & Graphs, based on original research and data from a variety of sources, including analysis of our 4,500 customers, surveys with hundreds of small and medium-sized businesses, and dozens of top-notch publications like MarketingSherpa, eMarketer, Pew Research, McKinsey, and more.
How to Integrate Search, Social Media & Content Marketing - Like A Rock StarTopRank Marketing Agency
How to integrate search, social media and content marketing. A presentation by Lee Odden of TopRankMarketing.com during the Social Media Rockstars Event.
It's time to buckle up for what is sure to be an epic flight as we prepare for a safe landing at Content Marketing World in Cleveland, Ohio, USA this September 5-8. The Content Marketing Institute and TopRank Marketing teams once again will bring you a series of three #CMWorld conference ebooks showcasing some of our amazing speakers with their thoughtful advice on content marketing. Hang on for a fun ride - and we'll see you in September! (And be sure to listen to Joe Pulizzi's "message from your captain!" We had fun with this one.)
Presentation from Salesforce ConnectCon 2015 conference, presented on October 27, 2015. Focus is on how to create a social media strategy and tips & tricks of optimizing the use of LinkedIn, Facebook and Twitter. Focus: SMB.
Content marketing is not a new phenomenon and most marketers will tell you that they practice content marketing in some way – but as content marketing grows, so does the challenge to stand out from the competition. There is an untapped source of competitor insight available to marketers from Twitter, and most brands are barely scraping the surface of what the data can offer! What lies beneath is a treasure trove of data that is seldom translated into actionable intelligence. By tapping into Twitter’s enormous data source you can collect insights that enable you to enrich other areas of your marketing, including your content strategy.
This webinar will explore the essential steps you need to take to get the most out of Twitter data and make more informed choices to fuel your content marketing strategy.
Cassie Hayes is the Marketing Communications Manager at SocialBro, she oversees social media, PR communications and events. Cassie is excited by effective communication, insight-driven marketing and Twitter data. Outside of SocialBro, you’ll find her blogging about the culinary delights of London.
Defining Our Profession, Defining Ourselves at CSForum14Margot Bloomstein
Content strategy is continuing to evolve as a discipline. Our evolution makes sense: we work with evolving technologies to enable communication in platforms and channels that didn't even exist when we first started using the term. But as our discipline evolves, so too do the strengths individual practitioners offer and our clients expect, all under the label "content strategy." Is that a problem, or an opportunity? Can we grapple with our terminology to broaden the profession without losing its relevance? We do so much research, monitor, and understand our users. Now, let's draw on similar data about ourselves. Together, let's explore how we grow and promote our capabilities and the many ways we can help our colleagues, collaborators, and clients.
Presented at Content Strategy Forum, #csforum14, in Frankfurt, Germany, on July 2, 2014.
Content marketing is about change. You know you need to do it, to measure it and to show ROI. In this presentation at #CMWorld, I show you how to build the business case for content marketing. How to find the budget. And how to show real marketing ROI to the executives who demand it.
Anyone that works with data downstream in an organization has seen things go...wrong, while upstream managers and business leaders are being held accountable. Whether it's a failure in process, or something technically goes wrong, working with data is not always easy. What happened? How can we prevent it from happening again? What's next?
This talk, given at the Portland Data Science Group on October 27, 2016, uncovers 4 common foibles of working with organizational data.
Google Analytics: Campaign Tracking for Smart PeopleLars von Sneidern
One of the core capabilities of Google Analytics is tracking what paid or earned campaign a visitor is referred by, and how their visit relates to goals established for your site.
Wait, you didn't know it could do that?! Guess what, it can...and it's a very cool thing. AND it's even easier now than ever with an instance that is implemented using Google Tag Manager.
This deck was presented at the Portland Google Analytics User Group on 11/9/16.
Consumers' private info and privacy are being violated without their consent or knowledge. This is context for the series of privacy forward services that consumers may choose to use to protect themselves -- because no one else will (protect them).
Brands That Do: Building Behavior Brands
by Susan Machtiger and Jaime Prieto
The importance and meaning of brands is in a state of turbulence. We live in a fragmented media world amidst unprecedented consumer control and content overload. It has become apparent that those brands that do not matter to consumers will soon fade into absolute irrelevance. So, what matters to consumers? How brands behave. Consumers are telling us to stop making empty promises and start acting in new and different ways. In other words, we should be building brands that do things that matter to their customers. Most companies need to rethink how they build and care for their brands. This Red Paper shows them how.
You all knew this, right? The adage "you get what you pay for" never held more than it does in digital media. Buying low CPM impressions doesn't save you money if you spend the same budget. Buying better media so your ads are shown to humans leads to better outcomes. And notice the conversions are done by humans.
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
It's easy to talk about creating great content, but if you've ever actually tried it, you'll know it's not so easy in the real world. Joel Klettke, Copywriter & Owner of Business Casual Copywriting dispels that Fairy Dust as he walks you through a highly-actionable process for creating consistently engaging content across a variety of formats. As former lead SEO at a digital agency, Joel brings a deep understanding of search to the copywriting table, then adds acutely refined conversion optimization skills to the mix. The result is irresistible copy. The kind that moves people to take action. Learn how to stop spending time building copy that just takes up space.
#ContentMarketingWorld 2013 - Building Your Content Marketing Measurement Pro...Jon Wuebben
Presented at Content Marketing World 2013, "Building Your Content Marketing Measurement Program From The Ground Up" - by Jon Wuebben, CEO of Content Launch and Author, Content is Currency: Developing Powerful Content for Web & Mobile
Learn Inbound 2016 > Content Marketing's Jerry Maguire MomentSimon Penson
Learn Inbound is Ireland's foremost digital marketing conference. It was also the platform from which Zazzle founder Simon Penson launched a new campaign against the current 'misuse' and 'misunderstanding' of what content marketing is, and how it should be delivered.
Social Network Prioritization - How to Prioritize Investment in Social Media Marketing Nutz
Marketing Nutz CEO / Founder delivers this presentation with practical strategies and tips to help prioritize social networks for investment. What social media network is the best one to market my business and make money?" Small business owners frequently ask this question – and just as often – puzzle over how to get it right!
Get the answers for your business when Pam Moore, the CEO of TheMarketingNutz.com, (and one of the nation's leading online marketing experts) discusses how to use an audience-based approach to prioritize and maximize your investment in social media.
How to Prioritize Social Networks Your Business Should Invest In Pam Moore
Every marketer and business leader is faced with the challenge of where to prioritize their time and investment. Time is our greatest asset in both business and life. How we spend our time can make or break our business success.
When it comes to digital marketing, social media and branding, it is no different. In my 20 years of business and marketing experience I have never heard a marketer exclaim, "I have so much time, resource & budget I don't know what to do with it."
Unfortunately, there are far too many "experts" online touting that you must be on every new shiny object and social network. They'll even go so far as to warn you that if you don't start snapping on Snapchat, storytelling on Instagram and delivering live video on Periscope that your business is destined to fail. Let me tell you right now this is 100% false.
Register for the full webinar and podcast on this topic at http://www.socialzoomfactor.com/214
Social Media Club Great Lakes Bay presents:
Content: Social Ammunition
by Quicken Loans.
Where: Best Western Birch Run
When: Friday, December 6th, 2013 at 10:00 a.m.
Join Sean T. Johnston from Michigan based Quicken Loans as he speaks on Content: Social Ammunition.
Premier Sponsor: United Financial Credit Union
December Sponsors: Tim Hortons & Best Western of Birch Run
Giveaway by: Premium Outlets Birch Run
REGISTER HERE: http://bit.ly/17NY18Y
This event will take place at the large conference room at Best Western of Birch Run off I-75 in Birch Run.
Content is the bullet that fires from the gun of social networks. In this talk, Sean T. Johnston from the Quicken Loans Social Media Team will discuss the best ways to design, manufacture and stockpile this ammunition so that your social guns are never empty.
This high-velocity discussion will be part content strategy, part copywriting, part analytics, and all useful information on how to generate and deploy the most impactful content on the right channels.
Sean has worked with a wide variety of businesses, from local landscaping companies to major automotive manufacturers (including Chrysler, Jeep and Ford), to create content that engages fans and grows brands. He currently works for Quicken Loans leading their organic and paid social content efforts.
2016 is in full swing, and it’s shaping up to be an exciting year here at Sysomos. What do we have planned? Join us in this presentation to find out.
We’ll cover what we have planned for new products added to the Sysomos portfolio (Expion, Gaze, and Scout), and outline ways you can use two new products - Sysomos Influence and Sysomos Optimize - to zero in on key influencers and get more from targeted paid media on Twitter.
This is a presentation about targeting your social marketing. When using social media to advertise your product/business, you need to keep your audience in mind. That being said, being able to reach your target audience effectively will allow for a successful social marketing campaign.
Editorial Course: New Digital Media Techniques for Today's Editors Rob Keenan
Keenan Media has developed a digital media course that walks editors through modern techniques for succeeding in today's digital, mobile and social channels. Here is an abridged version of the course. To learn more, contact Rob Keenan at rkeenan@keenandigitalconsult.com
How to Make Content Go Viral by Morgan Quinn - FinCon '14 Morgan Quinn
How do you make content go viral? Attention-grabbing headlines and SEO-friendly text are good places to start, but If content is truly going to go viral, you have to have a highly-engaged audience and you have to give them the content they want.
But what do readers want? The first question really should be, "What do I have to offer them?" And it all boils down to your brand purpose.
In this presentation, I provide a brand pillars exercise that will help you define your brand purpose and build your content strategy. I also provide an example of what the brand pillars might look like for Mint.com, where I served as the Managing Editor and Social Media Manager.
This is everything you need to develop a rock-solid content strategy that keeps your readers coming back for more.
Social Media in Marketing in Support of Your Personal Brand - Nicola Osborne, EDINA Digital Education Manager, for Abertay University (Dundee) 4th Year Marketing Students.
Matt Cooper, GM at Visually, and Angela Lee Bostick, CMO at Emory University, Goizueta School of Business discuss how content marketing has become increasingly important in attracting successful higher education candidates, and how Emory University successfully strategized and executed an effective content marketing campaign, leveraging existing assets & resources.
Brooklyn Center for Media Education: Basic Marketing Techniques 2012briccommunitymedia
As much information about marketing using print collateral, social media, metric evaluation and creating a marketing plan & campaign as you can fit into 75 slides.
From BRIC Arts | Media | Bklyn's Brooklyn Center for Media Education. www.bricartsmedia.org/bcme
Similar to The Why, How and What of Measuring Content (20)
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
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6. AGENDA!
× How to discuss the subject with
stakeholders
× Aligning measurement with brand KPIs
× Multi-channel/cross-channel content
measurement vs. channel-specific
measurement
× The nuts and bolts of actually reporting on
content success
@LarsvonS
7. HOW TO DISCUSS THE SUBJECT
WITH STAKEHOLDERS
Issue #1:
@LarsvonS
8. Who are your stakeholders?
⌐ The sales force?
@LarsvonS
9. Who are your stakeholders?
⌐ Old-school marketers?
@LarsvonS
10. Who are your stakeholders?
⌐ Perfectly sensible, but busy
brand manager
@LarsvonS
12. What are there concerns?
How can you help?
⌐ Sales guy:
⌐ He wants leads (duh).
⌐ He is scared of what competition is up to.
⌐ He may not really get why content is
important (though he really does).
⌐ How can you help and relate?
@LarsvonS
13. What are there concerns?
How can you help?
⌐ Old school guy:
⌐ He wants impressions, damnit.
⌐ He is scared of buying into what might be
trend or a fad (remember QR codes?)
⌐ He may not really get why “content” is
important, even though he has been using
it all his career.
⌐ How can you help and relate?
@LarsvonS
14. What are there concerns?
How can you help?
⌐ Sensible Brand Manager:
⌐ She is completely inundated by different
methods of communicating with customers.
⌐ She is overwhelmed by the stress of
answering to multiple other stakeholders.
⌐ She needs it to be obvious and defensible.
⌐ How can you help and relate?
@LarsvonS
15. What do they know about content?
⌐ How do you explain it?
⌐ What language do you use when talking about
content with stakeholders?
⌐ How do we explain its value?
⌐ How do we discuss the methods for
measuring content value?
@LarsvonS
20. KPI definition
⌐ A Key Performance Indicator is a measure of
how well a goal is being met.
⌐ They are rarely as simple as number of
impressions and pageviews…
⌐ “Modern” KPIs are often multi-layered and
involve a combination of metrics that equal a
“key” campaign or brand success.
@LarsvonS
21. KPI frameworking
⌐ As we have discussed already, different
people have different interests…and your
KPIs will likely need to reflect all or nearly all
of them.
⌐ One of the best ways to do this is creating a
KPI “framework” that will get input and buyoff
from all stakeholders.
@LarsvonS
22. Great, so what do we do?
⌐ To decide what KPIs should be tracked and
used to define success, one only needs to
look at how the organization defines success.
⌐ Easy, right?!
⌐ Truthfully, this is a tricky and iterative process
that should involve input from multiple parts of
an organization, where each will express how
they define success.
@LarsvonS
23. INTERNAL POLITICS
ALERT!
⌐ The subject of KPIs is something that likely
will cause a good deal of contention among
different stakeholders and departments.
⌐ As such, you should tread lightly and make
sure all parties are involved in the decisions of
what the final KPI framework should look like.
@LarsvonS
24. KPI framework examples –
Cloud services
xxx,xxx Engagers
x,xxx Users
30% Churn
X revenue
(?) 50% completing X
workflows
xx,xxx Complete
Demos, X Trialers
GoalsKPIs Measures
Adoption
Renewal
Engagement
Preference
# Engagers
New Subscribers
Churn Rate
Average revenue per subscriber
Product Usage
Subscribers
Interaction, Trial
xx,xxx ContactsLeads # Contacts
@LarsvonS
25. KPI framework examples –
Traditional funnel
Via Jonny Longden:
http://actionable-analytics.com/2009/07/how-to-build-a-digital-measurement-framework/
@LarsvonS
27. Content Influences on KPIs
⌐ Traffic patterns and site usage
⌐ Lead generation, conversion and retention
⌐ Brand engagement
⌐ Thought leadership
⌐ Sharing/Social
⌐ Anything else?
@LarsvonS
28. Traffic patterns and site usage
⌐ One of the values content can provide is
driving visitors to sites.
⌐ Once there, it can influence what visitors do
and how long they stay.
⌐ We will discuss how to measure the value of
content on sites using Google Analytics later..
@LarsvonS
29. Lead generation and conversion
⌐ Content‟s influence on lead generation is the
first thing many think about when they think
about content‟s value…
⌐ Tactics like content gating, syndication and
signups are typical examples of how content
can directly lead to..well, more leads.
⌐ Any other thoughts?
@LarsvonS
30. Brand engagement
⌐ While getting people to engage on your site is
great, it doesn‟t always translate to giving a
crap about your brand.
⌐ What do we want to see people do with
content to show they are engaged with our
brand?
⌐ Indexing!
@LarsvonS
31. Thought leadership
⌐ It‟s a hot topic..and often overused.
⌐ Do you really want your brand to be seen as a thought
leader in the whatever business? What does that even
mean?
⌐ The best way to gauge how your content contributes to
overall brand thought-leadership is to look at how it
ranks in search engines.
⌐ Content quality, usefulness and thought-leader-ish-ness
is the #1 way to rank in search engines, by the way..
@LarsvonS
32. Sharing/Social
⌐ Good content grows legs..
⌐ Good content can be the vessel through which
your social campaigns meet their goals.
⌐ Measuring how people are , and
how other people are consuming shared
content is a powerful way to gauge how “viral”
your content is.
@LarsvonS
36. Channel-specific measurement
⌐ Once success are seen in one channel..it‟s
time, and your job is done…right?
⌐ It is easy to get distracted by how one
program, possibly a pet program, is
performing.
⌐ In the long run, specific program success is
likely not as important as overall campaign
success.
@LarsvonS
37. We all have our favorites…
⌐ A lot of love, money and attention can be
given to pet projects..
⌐ Myopic focus on a single program can lead to
ignorance of overall efficiency.
⌐ How do we fight this?
@LarsvonS
38. What about the whole picture?
⌐ And what about the ..?
⌐ By focusing on short term tactics, we miss
looking at trends in how content is helping to
move people through their journey.
⌐ How do you talk about the Buyer‟s Journey in
your organization?
@LarsvonS
39. THE NUTS AND BOLTS OF ACTUALLY
REPORTING ON CONTENT SUCCESS
Issue #4:
@LarsvonS
42. What can Google Analytics do?
1. Measure the engagement level with content
on a site you manage.
2. Track what goals are being completed and
what content is contributing to the
completions rates.
3. Track traffic coming into your sites via shared
or syndicated content.
4. Make coffee afterwards.
@LarsvonS
43. The Basics
• Assumption #1: At the most basic level, you want people
to “engage” with your content. What does this mean?
• Look at it
• Spend time with it
• Not leave the site after seeing it
• Push its buttons and otherwise poke it
• Share it
• Assumption #2: Content is typically contained on a web
“page” and a lot about the content can be learned by
stats pertaining to that page.
@LarsvonS
44. The Basics:
Look at it
• At the most basic
level, you want to
know how many
times your
content has been
seen.
• Content > All
Pages >
Pageviews
• But, never will
raw pageviews
be enough…
@LarsvonS
45. • What about
Average Time on
Page?
• Generally, this is a
very good leading
indicator on content
quality.
• The assumption is
that the more time
people are
spending on the
page, the better the
content.
@LarsvonS
The Basics:
Spend time
46. • How about the
ability of content to
keep people on a
site?
• Bounce rate is often
overlooked as a
great way to see
what content keeps
your site “sticky.”
@LarsvonS
The Basics:
Not leave
47. WARNING: ADVANCED
CONFIGURATION
REQUIRED!
• One of the purest forms
of engagement is
actually poking the
content.
• This is usually captured
through custom events,
like: downloads, video
plays, widget pushes,
etc.
• The more this is
happening, the cooler
the content is.
@LarsvonS
The Basics:
Poke things
48. • On a similar note, we
can see what pages
(content) are being
shared, again assuming
custom events are
installed on share
buttons.
• Events > Top events,
filter down to your
Sharing event,
• Add a “Page”
Secondary dimension.
• Filter to only look at
“share” events.
@LarsvonS
The Basics:
Share it
49. The Basics
Something to keep in mind:
• Looking at “content” pages
is very different then
looking at root and
subdirectory pages (unless
they contain content).
• It may be helpful to filter out
the root and subdirectory
URLs before looking at
content in this way.
@LarsvonS
51. Socratic Dialog about Goals…
• Socrates: “Whenever anyone spends any amount of time or money
creating something digital and putting it on a website, they should
have some sort of goal or outcome associated with it.”
• Plato: “Do you mean a „Goal‟ in Google Analytics?”
• Socrates: “Yes, but first they should establish what the business
„goal‟ of the content is. Do they just want people to visit their site, or
do something once they get there? What is that? Spend a certain
amount of time on the site? Fill out a form? Buy something? Share
content?”
• Plato: “Then, they want to make a goal in Google Analytics to reflect
these business goals?”
• Socrates: “Of course!”
• Plato: “Genius!”
@LarsvonS
52. What does that have to do with content?
• The theory is that good content leads to more
overall engagement with the site, and thus more
time on the site and higher chance for goal
conversion.
• This can often be seen by looking at what page
visitors are converting on, and where they were
before hitting that page.
@LarsvonS
53. Content and Goals
• First, take a look at the
Goals section of GA, under
the Conversation menu.
Click “Goal URLs.”
• You can see what pages
(URL) the goal selected are
completed on, and for
certain goals, this is a good
(but not perfect) indicator of
how successfully pages with
certain content are at
converting visitors.
• However, this may not be
very helpful, as some goals
always conclude on the
same page.
@LarsvonS
54. Content and Goals
• For a better (and easier) look, looking at “Funnel Visualization,” you can
start to get a picture of what URLs most often lead to a conversion.
@LarsvonS
55. Content and Goals
• If you have a more complicated path to conversion, looking at “Reverse
Goal Path,” will more completely show pathing.
• However, this is a somewhat messy view…
@LarsvonS
57. What is Marketing Automation?
⌐ Marketing automation refers to software platforms designed to automate
repetitive tasks. Originally focused on email marketing automation,
marketing automation refers to a broad range of automation and analytic
tools for marketing.
⌐ Capabilities:
⌐ Demand generation
⌐ Lead management
⌐ Lead scoring
⌐ Lead nurturing
⌐ Lead generation
⌐ Campaign analysis
⌐ Lead qualification
⌐ Sales effectiveness
@LarsvonS
58. What about content?
@LarsvonS
⌐ MA platforms were made to
“automate” marketing functions
(duh).
⌐ Through this, they also collect a lot
of information about content is used
and how it intersects with lead
conversion.
59. It’s all about the leads..and content!
⌐ Every piece of content you own can be
tracked using MA platforms…and content
types can be compared.
@LarsvonS
60. It’s all about the leads..and content!
⌐ As a contact progresses through their ,
where they engage is captured…
@LarsvonS
61. It’s all about the leads..and content!
⌐ Things get interesting when you start to think of
content as a lead source…
⌐ The popularity of your content will draw interest in
you and your message.
⌐ If tagged correctly, you can track social content
sharing as a lead source in your MA platform.
@LarsvonS
63. All kinds of metadata
⌐ The word “metadata” means different things based
on the context, even when just thinking about
content…
⌐ While you should be concerned about things like
..in the context of measurement we
want to know how content is driving and
.
⌐ First up, traffic source in Google Analytics.
@LarsvonS
64. Campaign Tagging and Tracking 101
@LarsvonS
• Google Analytics tracks four basic traffic sources:
• Direct
• Search
• Referral
• Campaign
• Campaign traffic is only tracked if the link bringing someone
to the site in questions contains specifically formatted
appends*.
* Append: Stuff added to the back of a URL with things like ?’s and &’s and
stuff=something. We’ve all seen them, and often have no idea what they do.
65. Campaign Tagging and Tracking 101
@LarsvonS
• The appends that Google Analytics uses have four elements
we are interested in:
1. Source (Ex: referrer: google, citysearch, newsletter4)
2. Medium (Ex: marketing medium: cpc, banner, email)
3. Content (use to differentiate ads)
4. Name (Ex: product, promo code, or slogan)
• They are joined using things like ?‟s and &‟s into a string that
is added to the back of URLs
• When someone clicks on a link with an append like this, the
traffic they generate is associated with a “Campaign” in GA.
66. Anatomy of a Campaign Tag
@LarsvonS
• For the purpose of this example, we will be applying the
following appends to a link of a video on www.mysite.com,
which will be shared on Twitter:
• Source = social
• Medium = twitter
• Content = video
• Name = how_to_be_awesome
• Plop everything into Google‟s URL builder*
• The resulting URL:
www.mysite.com/video_page/?utm_source=social&utm_medium=twitter&utm_content=
video&utm_campaign=how_to_be_awesome
* http://support.google.com/analytics/answer/1033867
67. Anatomy of a Campaign Tag
@LarsvonS
• This URL is a little unwieldy, so it makes sense to shorten it
using a service like bit.ly:
www.mysite.com/video_page/?utm_source=social&utm_medium=twitter&utm_content=video&ut
m_campaign=how_to_be_awesome
bit.ly/awsm
• Now, SHARE LIKE THE WIND!
68. Measuring the Effect
@LarsvonS
• Unlike previous methods of measuring content,
this is not looking at the content itself.
• Rather, we are looking at how well the content,
once shared, is at attracting the right people to
your site.
69. Measuring the Effect
@LarsvonS
• Assuming your campaign appends are working, the tagged traffic
should appear under Campaigns in the Traffic Sources view.
70. Measuring the Effect
@LarsvonS
• Looking in the “All
Traffic” view and
putting up a quick
filter to only see
“social” (or email in
the case, same
principle).
• Now you can see
what content links
drove the most
amount of traffic..
71. Measuring the Effect
@LarsvonS
• …and what
content is driving
higher quality
traffic who are
staying on the site
longer, looking at
more stuff, and not
bouncing.
• It‟s like magic, but
it actually happens!
And unicorns!
72. Marketing automation lead source
⌐ There are two essential ways a MA platform can
track content and lead source:
1. Gating form
2. Shared content tracking
@LarsvonS
73. Gating content with form
⌐ Everybody loves forms!
⌐ Everybody loves gating!
⌐ Ok, maybe not..but they are
a necessary evil of lead
generation.
@LarsvonS
74. Value of content via gating
⌐ It is a very simple idea:
The more people are filling out
forms to see content, the better
that content is at eliciting interest.
@LarsvonS
75. Tracking content sharing
⌐ Just as with GA, MA platforms can track visitors
and converted leads using tracking appends.
⌐ Marketo example: mkt_tok
@LarsvonS
www.mysite.com/video_page/?mkt_tok=oshadfas80dfha0sdhjksbdoasdba09sd
8gujsdf08sdfujkbzsd8fgasgidufg
bit.ly/awsmr
77. SEO: Oh yes you did!
⌐ As mentioned previously…the single best driver of
SEO success is the quality of your content.
⌐ If people love your content, they will link to it.
⌐ People linking to your site is one of the best
influencers on search engine ranking.
⌐ Ergo, search engine ranking is a leading
indicator of content value!
@LarsvonS
78. SEO: Great, so what do we do?
⌐ Get Moz
⌐ Seriously,
just get it.
@LarsvonS