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Crea%ng	Trends,	Not	Just	Following	Them		
	How Top Brands Earn Thought Leadership Status With Content
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Meet	the	Panelists	
Kyle Harper 
Digital Marketer,
Freelance Writer
@TheyWereFlying
Pam Jones...
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Ques8ons?	
4
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1.  Open Forward mobile app
2.  Navigate to session
3.  Click “Take Survey”
Your	Feedback	Nee...
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Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Earned Thought Leadership Status with Content

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Every marketer wants to be a leader in their industry; they want to be creating trends, not following them. How do you accomplish that with content? It takes the perfect fusion of industry expertise, research, and creative thinking to be innovative. This session will examine what goes into becoming a true thought leader. We’ll unpack how marketers can challenge themselves to shake up the status quo and think bigger—and how expert contributors leverage their personal passions and experience to deliver stories that exceed their clients’ expectations.

Casey Nobile, Editorial Director, Skyword
Molly Berry, Community Manager, Skyword
Ray Hainer, Senior Director, Content Services, Skyword
Kyle Harper, Digital Marketer, Freelance Writer
Pam Jones, World Wide Digital Marketing Strategist, IBM

Published in: Marketing
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Creating Trends, Not Just Following Them: How IBM & Other Top Brands Have Earned Thought Leadership Status with Content

  1. 1. #forward17 »
  2. 2. #forward17 » Crea%ng Trends, Not Just Following Them How Top Brands Earn Thought Leadership Status With Content
  3. 3. #forward17 » #forward17 » Meet the Panelists Kyle Harper Digital Marketer, Freelance Writer @TheyWereFlying Pam Jones World Wide Digital MarkeFng Strategist IBM @txpamcakes Ray Hainer Senior Director, Content Services Skyword @rayhainer 3
  4. 4. #forward17 » #forward17 » Ques8ons? 4
  5. 5. #forward17 » #forward17 » 1.  Open Forward mobile app 2.  Navigate to session 3.  Click “Take Survey” Your Feedback Needed 5

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