The combination of Skyword and TrackMaven integrates insights into the content planning, creation, and activation process. It combines best-in-class analytics with best-in-class content marketing. No more unanswered questions. No more guesswork. Just stories that stand out and drive results, and the ability to demonstrate that you are delivering best-in-class performance.

1. 1
Tom Gerace
Founder and CEO
Skyword
Allen Gannett
Chief Strategy Officer
Skyword
Skyword &
TrackMaven
Join Forces
Webinar
10-30-18

2. Agenda
• Why Skyword
& TrackMaven
• TrackMaven
overview
• Integration
plans

3. 3
Reimagined the Skyword Platform
from a world where content marketing is a tactic
to one where content sits at the center of
all marketing

5. Leverage the Enterprise Planner to gain visibility into content across your organization

6. Document Content Strategy in Skyword360

7. …by building out persona profiles

8. ...and mapping the buyers’ journey

9. Tag content with personas and stages to ensure targeted content creation

10. 10
Activate to social channels through Skyword Social Media Publishing

11. Enterprise Dashboard - add, delete, and edit panels depending on the view you need

12. But even with the launch of Skyword360, we had yet to
deliver on one of your most pressing needs
The ability to benchmark performance against competitors
and provide meaningful competitive intel in real time

13. ++

14. SHARED VISION
THE #1 CONTENT MARKETING PLATFORM
We’re combining best-in-class analytics with best-in-class content marketing.
Now, data and insight will be there at every step in the content workflow.
BEST-IN-CLASS
CONTENT MARKETING
BEST-IN-CLASS
ANALYTICS

15. WHY TRACKMAVEN?
SHARED
VISION
COMPLEMENTARY
SOLUTIONS
SHARED
VALUES

16. UNPARALLELED INSIGHT
To shape winning content strategies
UNIFIED REPORTING
Saving time and resources
REAL-TIME BENCHMARKING
See how your customers stack up
against competition
COMPLEMENTARY SOLUTIONS
EXECUTIVE-FRIENDLY DASHBOARDS
Easy to create and share

17. COMPLEMENTARY SOLUTIONS
SaaS+
Product
People
Tech

18. 18
TrackMaven
overview

19. The Marketing Insights
Company

20. TrackMaven
It used to be all about data.

21. TrackMaven
Data alone isn’t enough.
But now,

22. TrackMaven

23. Lead your industry
with 360° competitive
intelligence.
Prove your digital dominance. Track
how your marketing performs against
competitors, peers, and industry
influencers.
Improve thought leadership. Measure
your share of voice on key topics with
automated campaign identification
hashtag tracking, boolean logic, and
more.

24. Build and engage
your audience.
See the big picture with
unified reporting across social
media, content, PR, and
website performance.
Make smart trade-offs with
comprehensive performance
benchmarks for each channel.

25. Turn “buzz” into
business results.
Stop listening. Start acting.
Use the volume and impact of
online conversations to build a
smarter social strategy for your
brand.
Be the first to pounce on
trending topics, consumer
conversations, and thought
leadership opportunities.

26. Optimize your
social ad strategy.
Understand where to invest
more budget. Get real-time
insight into your best-performing
ads and easily report results to
executives.
Benchmark your ads against
peers’. Put your performance in
context with expert analysis of
the 40K ads and $16M in ad
spend in our proprietary dataset.

27. Connect social
to revenue.
Prove the ROI of social content.
Put a dollar value on every social
media post and content asset
you create.
Optimize your campaigns based
on business outcomes: increased
traffic, conversions, ecommerce,
and donations.

28. Tell a story
with your data.
Deliver a data-backed perspective
on performance with executive-
friendly dashboards.
Connect the dots between
channels with unified reporting
from social listening down
to ROI.

29. Truly a SaaS+ solution
TrackMaven
Software
Unlocking ads in the
platform provides fast
answers and visibility you
can’t easily get from native
platforms.
Services
Our ads services offer
benchmarks you can’t get
anywhere else. We deliver
an expert, objective opinion
that puts your performance in
context.

30. 30
Integration
plans

31. TIMELINE
Oct 23 Jan 1 June 1
Full
Integration
1st Phase
Integration
LAUNCH INTEGRATE SCALE
Announcement
Date

32. SHARED VISION
THE #1 CONTENT MARKETING PLATFORM
We’re combining best-in-class analytics with best-in-class content marketing.
Now, data and insight will be there at every step in the content workflow.
BEST-IN-CLASS
CONTENT MARKETING
BEST-IN-CLASS
ANALYTICS

33. Questions

34. Thank you!
For more information, reach out to Client Services or account
team. We’re eager to tell you more about our partnership!
Allen Gannett
Founder & CEO
TrackMaven
Tom Gerace
Founder and CEO
Skyword