The document discusses a project for a company called Acme to improve their mobile website. Acme wanted to better serve customers accessing their site on mobile devices by generating more online sales and leads. After implementing changes to the mobile site, Acme saw improvements in key metrics like time on site, click-through rate, and spending per visit, indicating the changes better helped customers achieve their goals. The document emphasizes taking a servant design approach that focuses on identifying and meeting customer needs above other goals like traffic or conversions.
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
What if you could go back in time, and join up with Alan Cooper, Jared Spool, Don Norman, Jakob Nielsen, and others to help forge the UX community into what it is today? What would it be like to be a founding member of the driving force behind virtually every (decent) product on Earth? Guess what, you kind of can!
Where the traditional role of UX has been to fight for the user by designing usable & functional software and websites, in the age of the IoT (Internet of Things) every experience of soft and hardware bleeds into the next. The wares we design (and unfortunately those we don't) are no longer isolated elements, but a network of experiences and combinations. Service Design is the present, and future of bringing all of these isolated elements together under one design umbrella. Service Design is the future of UX, and probably your next career move!
Social Business Manifest that describes how Social Media and Social Networking is changing business rapidly. Change & Transition Management. Reset and rethink business. How to embrace the social revolution.
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Agile design thinking and you... ux australia2011Jason Furnell
Agile is changing the way we create software. Design, and Design Thinking, is becoming pivotal to business success. The UX game is changing, and you need to step up!
Daniel Oertli (CIO, REA Group) and Jason Furnell (Experience Design consultant, ThoughtWorks) will discuss the changing role of UX in fast moving, Agile development environments, presenting case studies demonstrating the impact that a design-led approach has had at Australia’s No.1 real estate site (www.realestate.com.au).
This talk will present concepts that will challenge your thinking and introduce you to new methods that will increase your impact as a designer working on software and business strategy projects.
The Agile development methodology dramatically changes the role of designers: the build is the design. Agile concepts like ‘working software over comprehensive documentation’ and the disciplines of ‘just enough’ and ‘just in time’, mean that traditional, heavy weight specification documentation is no longer effective – or even possible.
Practitioners need to find ways to ‘power up’ their design impact. Jason and Daniel will discuss how to use collaborative design as a ‘force multiplier’, share the experience of designing in real-time, and show you how to let go, be fearless and take your team with you on a journey that builds trust, buy-in and design momentum.
They will challenge you to shift your focus; to make the transition to design thinking, and focus on design facilitation in order to increase the scale and complexity of the things you design.
What if you could go back in time, and join up with Alan Cooper, Jared Spool, Don Norman, Jakob Nielsen, and others to help forge the UX community into what it is today? What would it be like to be a founding member of the driving force behind virtually every (decent) product on Earth? Guess what, you kind of can!
Where the traditional role of UX has been to fight for the user by designing usable & functional software and websites, in the age of the IoT (Internet of Things) every experience of soft and hardware bleeds into the next. The wares we design (and unfortunately those we don't) are no longer isolated elements, but a network of experiences and combinations. Service Design is the present, and future of bringing all of these isolated elements together under one design umbrella. Service Design is the future of UX, and probably your next career move!
Social Business Manifest that describes how Social Media and Social Networking is changing business rapidly. Change & Transition Management. Reset and rethink business. How to embrace the social revolution.
From insight to idea, to implementation.
Design Thinking helps us create value-driven innovation.
Lean UX secures success through testing and iterations.
These key ingredients make up a winning combination.
Lillian Ayla Ersoy, BEKK
Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
SxSW 2013: Behavior Change as Value PropositionChris Risdon
Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. But where does persuasion live? What's caused the tipping point for the growth of this new wave of services? The primary characteristic of our new, connected world is the increasing ubiquity of sensors providing the ability to collect data passively and present it back—via feedback loops and visualizations—in a meaningful way to the user. New "smart products" with personalized intelligence about our behavior help us track how many time we brush our teeth or walk the dog with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?
This is a documentation of a freewheeled discussion around why we as User Experience professionals need to understand the threats to our industry and adapt to survive and thrive. The title is a bit misleading, but only because the discussion went in a different direction
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House. Others now want to get the same results. The demand for great designers has never been better.
Yet, as the proverb says, “Be careful for what you wish for, lest it become true.” Now that everyone expects us to deliver great things, are we ready? While we’re presented with more opportunities than ever, we also have increased challenges.
Creating great experiences needs a new breed of designer. One that can handle all the skills involved, from visual design to coding. Some might even call it a 'unicorn', but these creatures aren't mythical. In fact, they are alive and thriving in today's design teams.
Jared M. Spool, User Interface Engineering’s Founding Principal, will delight and entertain you as he explores the vast opportunities and interesting challenges UX professionals are now facing. If you’ve seen Jared present before, you know why this presentation is something not to be missed.
You can watch a video of this presentation here:http://www.uie.com/jared-live/#great-time
Place in Space (AKA "How to Design A Concept Model")Stephen Anderson
“How do you create a concept model?”
It's a simple question without a simple answer. As wranglers of information, we routinely create visual artifacts to make sense of difficult subjects. Think service blueprints. Site maps. Clusters of sticky notes on walls. Venn diagrams. These are all external representations created to organize our understanding—concept models. And in team settings, these models allow us to communicate and collaborate; master these visual thinking skills and you can effectively frame the conversation. For as long as we’ve organized things into stacks (“my pile, your pile”) or into some continuum (letterforms carved into a clay tablet, sorting kids by height), we’ve used the *spatial* arrangement of things to assign meaning. Consciously or not, we're tapping into a powerful visual language to help us and others understand difficult concepts. But, what is this language we're using? And can it be taught?
In this session, speaker and author Stephen P. Anderson will share the fundamental elements behind every visual representation. Much like there’s a grammar behind the written word, there’s a grammar behind the visual display of information; once understood, you can easily create clear and concise visual representations of thought.
Best of all, this same approach extends into other kinds of external representations, such as custom data visualizations or novel interfaces. And, as we move into a connected world, where information is distributed into the physical environments around us, we can prepare now by having a fundamental vocabulary to describe this arrangement of information.
Whether on the page or screen, or in the physical space around us, understanding how to derive (and convey) meaning through the arrangement of information is and will become an essential skill for anyone designing information.
As an organization grows and its products proliferate, how can it maintain a coherent sense of identity and usability across them, while allowing room for flexibility and growth?
For a family of online communications channels or applications, design guidelines can document and disseminate the organization’s UX principles and patterns. A guidelines repository can potentially encompass everything that impacts the user experience: interaction design, information architecture, brand styles, and much more. It functions as a tool for a variety of stakeholders, not just UX practitioners.
Embarking upon a guidelines project can seem like a “nice to have” at best, and utterly overwhelming at worst. Our presentation offers resources and insights from both practitioners and professionals outside the field who have undertaken these types of projects together. We discuss the benefits of a repository and the role of the IA and other actors in this effort, and identify challenges and opportunities.
Similarities in Perfection Between Magic & Design
Ultimately, we want to provide a perfect experience -- one devoid of flaws and full of delight. This is where experience design and professional magic have much in common, as our desire for perfection is behind what's driving us.
What you may not realize, however, is professional magic has a hundred year jump on experience design. That field's drive for perfection started before the time of Houdini, in the late 1800s. The methods, philosophies, and culture behind their drive has gone through many years of refinement and maturation. There's a lot that today's experience designers can learn from how professional magicians approach their craft.
In this one-of-a-kind presentation, Jared Spool (who studies design) and Reed Spool (who studies and practices professional magic) will discuss the similarities of these two fields and their drive for perfection.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
UX Buzzword Landmines: 10 phrases than can undermine your best UX effortsMarti Gold
Every day, we are exposed to conversations, meetings, emails, and presentations filled with near endless streams of “corporate buzzwords.” While originally intended to clarify complex concepts, many of these words and phrases have devolved into meaningless abstractions whose definitions vary widely between different organizations and teams. This presentation will take a humorous yet insightful look at ten buzzwords every UX professional should recognize as potential landmines of confusion. For each one, we will offer ideas and techniques to help you cut through this ambiguity, thereby increasing your understanding of the project’s real goals and improving the effectiveness of your proposed solutions.
Design – Your Ultimate Competitive Advantage
Technology has flattened the competitive landscape, lowered the barrier for entry. The cost of starting a business is lower than it ever before. The ability to scale globally can happen faster than ever before. Today, having a great user experience is table stakes. The start of a good experience is a well-designed experience. Zack will teach you how thinking about the design of your product through the lens of your user is your ultimate competitive advantage.
Presentation for Agile Australia Conference 2013. Introducing Lean Startup concepts in a way accessible to people used to usual project management methods. With lean startup you don't assume you know the end state required, (as you do with a project), you assume you need to focus on learning to discover the end state to solve the problem you area you looking at.
Ben Wright of Atlas Advertising presents What Would Google Do if it Were in Charge of Economic Development? At the Arkansas Economic Developers Conference in Hot Springs, Arkansas
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
As designers and agency owners we constantly manage the chaos of mastering a craft, being diverse, all the while trying to differentiate ourselves and adapting our processes and deliverables in an industry that changes at lightening speeds. As if the web wasn’t difficult enough, the advent of mobile product design and service design has created an entirely new industry and career paths, completely disrupting everything we knew about engagements, processes, deliverables, and expectations of design teams and agencies.
Face it, the industry is constantly changing and so should we. Let’s learn to embrace change and use it to intentionally position ourselves for constant reinvention and how to fashion the skills and environments necessary for creating meaningful products in the modern age and beyond.
Presented at Owner Summit 2015, Austin Texas
A lightening speed introduction to the world of digital design. Targeted at people from graphic design, advertising or marketing backgrounds who are looking to make the transition into the digital design world.
Co-Creation Forum presents: How Brands can Derive Insight from Co-CreationEphraim Cohen
Co-Creation is an increasingly interesting and talked about topic of conversation. Yet some are left to ponder its relevance and value to an organization. During this webinar, Jennifer Kitchen, Managing Director of Promise North America will challenge the audience to think about “Why aren’t organizations infusing co-creation into their brand development processes?” As fodder to the discussion, Jennifer will draw upon real-life stories from a range of co-creation believers and skeptics.
SxSW 2013: Behavior Change as Value PropositionChris Risdon
Design to support behavior change is getting increased exposure as technology has allowed products and services to have a more pervasive role in people's lives. But where does persuasion live? What's caused the tipping point for the growth of this new wave of services? The primary characteristic of our new, connected world is the increasing ubiquity of sensors providing the ability to collect data passively and present it back—via feedback loops and visualizations—in a meaningful way to the user. New "smart products" with personalized intelligence about our behavior help us track how many time we brush our teeth or walk the dog with the hope we'll be better at maintaining these habits. Where do these new offerings map on our landscape of products and services? While more products have an explicit influence on our daily lives, they require you to increasingly relinquish self-determination as a prerequisite for use. How do we design to support behavior change as a value proposition?
This is a documentation of a freewheeled discussion around why we as User Experience professionals need to understand the threats to our industry and adapt to survive and thrive. The title is a bit misleading, but only because the discussion went in a different direction
Whether you are an indie practitioner, agency design lead or internal designer at a large company, you have no doubt experienced difficulites selling UX activities or Experience Design as a whole to clients, partners or bosses. Beyond touting the wonderful and magical ROI UX brings to the table, there are concrete strategies you can use to get your point accross and they aren't what you think. Learn how to identify and overcome common barriers to achieving a unified approach to user centered design.
There’s never been a better time to be a designer. After years of wishing we’d have the recognition and appreciation for the value we bring, we’re now highly sought after for our talents and skills. A growing number of organizations have seen success through great design, from Apple to Cirque de Soleil to the White House. Others now want to get the same results. The demand for great designers has never been better.
Yet, as the proverb says, “Be careful for what you wish for, lest it become true.” Now that everyone expects us to deliver great things, are we ready? While we’re presented with more opportunities than ever, we also have increased challenges.
Creating great experiences needs a new breed of designer. One that can handle all the skills involved, from visual design to coding. Some might even call it a 'unicorn', but these creatures aren't mythical. In fact, they are alive and thriving in today's design teams.
Jared M. Spool, User Interface Engineering’s Founding Principal, will delight and entertain you as he explores the vast opportunities and interesting challenges UX professionals are now facing. If you’ve seen Jared present before, you know why this presentation is something not to be missed.
You can watch a video of this presentation here:http://www.uie.com/jared-live/#great-time
Place in Space (AKA "How to Design A Concept Model")Stephen Anderson
“How do you create a concept model?”
It's a simple question without a simple answer. As wranglers of information, we routinely create visual artifacts to make sense of difficult subjects. Think service blueprints. Site maps. Clusters of sticky notes on walls. Venn diagrams. These are all external representations created to organize our understanding—concept models. And in team settings, these models allow us to communicate and collaborate; master these visual thinking skills and you can effectively frame the conversation. For as long as we’ve organized things into stacks (“my pile, your pile”) or into some continuum (letterforms carved into a clay tablet, sorting kids by height), we’ve used the *spatial* arrangement of things to assign meaning. Consciously or not, we're tapping into a powerful visual language to help us and others understand difficult concepts. But, what is this language we're using? And can it be taught?
In this session, speaker and author Stephen P. Anderson will share the fundamental elements behind every visual representation. Much like there’s a grammar behind the written word, there’s a grammar behind the visual display of information; once understood, you can easily create clear and concise visual representations of thought.
Best of all, this same approach extends into other kinds of external representations, such as custom data visualizations or novel interfaces. And, as we move into a connected world, where information is distributed into the physical environments around us, we can prepare now by having a fundamental vocabulary to describe this arrangement of information.
Whether on the page or screen, or in the physical space around us, understanding how to derive (and convey) meaning through the arrangement of information is and will become an essential skill for anyone designing information.
As an organization grows and its products proliferate, how can it maintain a coherent sense of identity and usability across them, while allowing room for flexibility and growth?
For a family of online communications channels or applications, design guidelines can document and disseminate the organization’s UX principles and patterns. A guidelines repository can potentially encompass everything that impacts the user experience: interaction design, information architecture, brand styles, and much more. It functions as a tool for a variety of stakeholders, not just UX practitioners.
Embarking upon a guidelines project can seem like a “nice to have” at best, and utterly overwhelming at worst. Our presentation offers resources and insights from both practitioners and professionals outside the field who have undertaken these types of projects together. We discuss the benefits of a repository and the role of the IA and other actors in this effort, and identify challenges and opportunities.
Similarities in Perfection Between Magic & Design
Ultimately, we want to provide a perfect experience -- one devoid of flaws and full of delight. This is where experience design and professional magic have much in common, as our desire for perfection is behind what's driving us.
What you may not realize, however, is professional magic has a hundred year jump on experience design. That field's drive for perfection started before the time of Houdini, in the late 1800s. The methods, philosophies, and culture behind their drive has gone through many years of refinement and maturation. There's a lot that today's experience designers can learn from how professional magicians approach their craft.
In this one-of-a-kind presentation, Jared Spool (who studies design) and Reed Spool (who studies and practices professional magic) will discuss the similarities of these two fields and their drive for perfection.
Matt Howell, President of Modernista!, presents his vision for the new brand team, individual roles, and the process necessary to go from making messages to building platforms.
UX Buzzword Landmines: 10 phrases than can undermine your best UX effortsMarti Gold
Every day, we are exposed to conversations, meetings, emails, and presentations filled with near endless streams of “corporate buzzwords.” While originally intended to clarify complex concepts, many of these words and phrases have devolved into meaningless abstractions whose definitions vary widely between different organizations and teams. This presentation will take a humorous yet insightful look at ten buzzwords every UX professional should recognize as potential landmines of confusion. For each one, we will offer ideas and techniques to help you cut through this ambiguity, thereby increasing your understanding of the project’s real goals and improving the effectiveness of your proposed solutions.
Design – Your Ultimate Competitive Advantage
Technology has flattened the competitive landscape, lowered the barrier for entry. The cost of starting a business is lower than it ever before. The ability to scale globally can happen faster than ever before. Today, having a great user experience is table stakes. The start of a good experience is a well-designed experience. Zack will teach you how thinking about the design of your product through the lens of your user is your ultimate competitive advantage.
Presentation for Agile Australia Conference 2013. Introducing Lean Startup concepts in a way accessible to people used to usual project management methods. With lean startup you don't assume you know the end state required, (as you do with a project), you assume you need to focus on learning to discover the end state to solve the problem you area you looking at.
Ben Wright of Atlas Advertising presents What Would Google Do if it Were in Charge of Economic Development? At the Arkansas Economic Developers Conference in Hot Springs, Arkansas
My keynote from the UX South Africa 2014 conference in Cape Town, South Africa
It's a look at the state of play including:
- It's still easy to find poor website UX in South Africa
- Informing digital strategy by making and launching things
- Problems that executives of traditionally non-digital companies face as software slowly eats the word - and some solutions: Proactive research, digital product management, agile...
- Some of the skills and talents that unicorn UX designers need to have
As designers and agency owners we constantly manage the chaos of mastering a craft, being diverse, all the while trying to differentiate ourselves and adapting our processes and deliverables in an industry that changes at lightening speeds. As if the web wasn’t difficult enough, the advent of mobile product design and service design has created an entirely new industry and career paths, completely disrupting everything we knew about engagements, processes, deliverables, and expectations of design teams and agencies.
Face it, the industry is constantly changing and so should we. Let’s learn to embrace change and use it to intentionally position ourselves for constant reinvention and how to fashion the skills and environments necessary for creating meaningful products in the modern age and beyond.
Presented at Owner Summit 2015, Austin Texas
A lightening speed introduction to the world of digital design. Targeted at people from graphic design, advertising or marketing backgrounds who are looking to make the transition into the digital design world.
"From Design Thinking to Design Doing" Suzanne Pellican's presentation from the O'Reilly Design conference on January 21, 2016 at Fort Mason in San Francisco, CA.
Video: https://www.youtube.com/watch?v=Lka7nsDsZk8
There’s real evidence that Agile software engineering projects work better than waterfall. In Silicon Valley, Agile is the de-facto standard for innovating new products. But an Agile project needs good product management and good UX design to succeed. Fitting UX in with product management and Agile can be uncomfortable for UX designers. Once you get it, though, you’ll never want to work any other way. We’ll look at:
- Why Agile works well for innovation and for software delivery
- What product management is and why your software product can’t succeed without it
- The different product phases: Discover, expand and exploit
- The role of UX in each phase
- Setting up hypotheses and metrics to keep Agile teams on track
Designing Better Experiences - A Digital Masterclass for the Financial Sector...Matt Gibson
A Digital Masterclass presented at http://www.masterclassing.com/events/digital-finance-london/ on 18th November 2014. This was a case study showing the value of user experience in the finance sector, looking at how Cyber-Duck applied human-centred design principles to the design of a hugely successful cross-channel experience for dlc.
Too often we create brands, experiences, and content that sacrifice humanity on the altar of conversion optimization. In this session, we’ll explore how to make our products feel less like a business transaction and more like a conversation through human-oriented brand, marketing, and experience design.
Don’t worry, this won’t be a stern sermon about user personas or focus groups – Meagan knows that conference attendees are people too. Instead she’ll share some of the practical hows and whys of designing for people, not customers.
“Perhaps all interaction is about wanting and getting.” –David Mitchell
Drawing on her experience as Creative Director at SproutVideo, Meagan will share techniques that you can bring to your work to honor the humanity of users through happiness-driven design and content.
How To Sell Your UX Vision- UX Scotland 2015Jane Guthrie
So you have a killer idea and you are ready to sell through your UX vision. You've got various internal and external stakeholders that you need to get on board. They have varying levels of technical savvy and involvement.
In a world of cross-channel experiences, with an ever-growing number of touchpoints, communicating a vision can be a challenge. In this session, we'll cover the key ingredients you'll need to sell a UX vision. We'll examine ways to craft your UX deliverables so that they tell a story in a way that clearly communicates your vision.
In this presentation, you will learn:
- How to define a UX Vision in five steps
- Why it's crucial to consider and be savvy about politics as part of your process
- How to speak the language of your internal and external audiences
- How to make the best use of numbers and metrics to support your strategy
- The magic of structuring a persuasive presentation
- How and why to adjust the fidelity of your deliverables based on the needs and expectations of your audience
- Techniques and tools to make deliverables that are engaging and memorable
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
Hello everyone! I am thrilled to present my latest portfolio on LinkedIn, marking the culmination of my architectural journey thus far. Over the span of five years, I've been fortunate to acquire a wealth of knowledge under the guidance of esteemed professors and industry mentors. From rigorous academic pursuits to practical engagements, each experience has contributed to my growth and refinement as an architecture student. This portfolio not only showcases my projects but also underscores my attention to detail and to innovative architecture as a profession.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
You could be a professional graphic designer and still make mistakes. There is always the possibility of human error. On the other hand if you’re not a designer, the chances of making some common graphic design mistakes are even higher. Because you don’t know what you don’t know. That’s where this blog comes in. To make your job easier and help you create better designs, we have put together a list of common graphic design mistakes that you need to avoid.
Transforming Brand Perception and Boosting Profitabilityaaryangarg12
In today's digital era, the dynamics of brand perception, consumer behavior, and profitability have been profoundly reshaped by the synergy of branding, social media, and website design. This research paper investigates the transformative power of these elements in influencing how individuals perceive brands and products and how this transformation can be harnessed to drive sales and profitability for businesses.
Through an exploration of brand psychology and consumer behavior, this study sheds light on the intricate ways in which effective branding strategies, strategic social media engagement, and user-centric website design contribute to altering consumers' perceptions. We delve into the principles that underlie successful brand transformations, examining how visual identity, messaging, and storytelling can captivate and resonate with target audiences.
Methodologically, this research employs a comprehensive approach, combining qualitative and quantitative analyses. Real-world case studies illustrate the impact of branding, social media campaigns, and website redesigns on consumer perception, sales figures, and profitability. We assess the various metrics, including brand awareness, customer engagement, conversion rates, and revenue growth, to measure the effectiveness of these strategies.
The results underscore the pivotal role of cohesive branding, social media influence, and website usability in shaping positive brand perceptions, influencing consumer decisions, and ultimately bolstering sales and profitability. This paper provides actionable insights and strategic recommendations for businesses seeking to leverage branding, social media, and website design as potent tools to enhance their market position and financial success.
Book Formatting: Quality Control Checks for DesignersConfidence Ago
This presentation was made to help designers who work in publishing houses or format books for printing ensure quality.
Quality control is vital to every industry. This is why every department in a company need create a method they use in ensuring quality. This, perhaps, will not only improve the quality of products and bring errors to the barest minimum, but take it to a near perfect finish.
It is beyond a moot point that a good book will somewhat be judged by its cover, but the content of the book remains king. No matter how beautiful the cover, if the quality of writing or presentation is off, that will be a reason for readers not to come back to the book or recommend it.
So, this presentation points designers to some important things that may be missed by an editor that they could eventually discover and call the attention of the editor.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
Between Filth and Fortune- Urban Cattle Foraging Realities by Devi S Nair, An...Mansi Shah
This study examines cattle rearing in urban and rural settings, focusing on milk production and consumption. By exploring a case in Ahmedabad, it highlights the challenges and processes in dairy farming across different environments, emphasising the need for sustainable practices and the essential role of milk in daily consumption.
3. Project Overview
Reason for Engagement
Acme wanted to convert online sales and generate leads from traffic
originating on mobile devices.
• Lost revenue opportunity
ACME MOBILE SITE 3
4. Project Overview
Reason for Engagement
Acme wanted to convert online sales and generate leads from traffic
originating on mobile devices.
• Lost revenue opportunity
ACME MOBILE SITE 4
5. Project Evaluation
Outcomes
Acme saw a major improvement across various Performance Indicators of
commerce and engagement, including:
• 54.8% increase in Time on Site
• 22.8% increase in Click-through Rate
• 31.5% increase in Spend per Visit
ACME MOBILE SITE 5
7. What’s missing?
The visitor!
And anything they care about.
#servantdesign
8. What’s missing?
Are they getting more value?
Are they happy?
Will they stick with this long term?
Have we improved their lives at all?
#servantdesign
9. It’s not the client or the project team or
the company – this is common in our
industry.
#servantdesign
10. A brief word study
“This may seem like a small and insignificant detail
that doesn’t matter, but the vernacular and words
we use… set a very strong and subtle tone for
everything we do.”
- Jack Dorsey
#servantdesign
11. Compelling
• not able to be resisted; overwhelming
compel:
• force or oblige (someone) to do something;
bring about (something) by the use of force
or pressure
#servantdesign
12. Sticky
• tending or designed to stick to things on
contact
– (of prices, interest rates, or wages) slow to
change or react to change.
• involving problems; difficult or awkward
#servantdesign
14. Engage(ing)
• (of fencers or swordsmen) bring (weapons)
together preparatory to fighting.
• enter into conflict or combat with (an
adversary).
#servantdesign
15. Absorb(ing)
• take in and assimilate
• take control of (a smaller or less powerful
entity), making it a part of oneself by
assimilation
• use or take up (time or resources)
• take up and reduce the effect or intensity of
#servantdesign
16. User
• a person who takes illegal drugs
• a person who manipulates others for
personal gain
#servantdesign
19. "Yankelovich, a market research
firm, estimates that a person living in a city 30
years ago saw up to 2,000 ad messages a
day, compared with up to 5,000 today.”
New York Times
http://www.nytimes.com/2007/01/15/business/media/15everywhere.html
#servantdesign
20. “The average length of time a [college]
student could concentrate for in lectures was
10 minutes, according to the survey carried
last month… for the technology firm
Olympus.”
BBC, Jan 12, 2010
http://news.bbc.co.uk/2/hi/uk_news/education/8449307.stm #servantdesign
26. “The massive inflation of global advertising
impressions over any digital device – up from 172
billion in 1996 to over 5 trillion today – have
decimated click through rates from an average of 7%
in 1996 to less than 0.1% today. Consumers seem to
be reaching a point of saturation.”
http://www.fourthsource.com/general/the-advertisers-assault-why-
marketing-bombardment-will-not-work-with-consumers-8964
#servantdesign
28. Beware the temptation to blur
“If participating is clearly just a means to serve a
brand, people are going to feel used. Rather than
providing an organic experience for one's personal
entertainment, gamification always has an
agenda, which makes it difficult for users to want in.”
Chloe Della Costa
http://www.imediaconnection.com/content/31753.asp
#servantdesign
32. The Servant As Leader
Robert K. Greenleaf
1970
#servantdesign
33. “The servant-leader is servant first… It begins
with the natural feeling that one wants to
serve, to serve first. Then conscious choice
brings one to aspire to lead…
The difference manifests itself in the care
taken by the servant-first to make sure that
other people’s highest priority needs are being
served.”
#servantdesign
37. Servant Design is NOT:
• Letting the customer run your business
• Abdicating decisions to focus groups
• Trying to design infinitely flexible products
#servantdesign
42. 3. Choose success metrics wisely
“Increase page views by 20%”
“Drive lead generation though blah blah blah”
“Improve conversion rates”
#servantdesign
43. 3. Choose success metrics wisely
“How likely are you to recommend us to a friend?”
The Ultimate Question - Net Promoter System
#servantdesign
44. Measuring people can make
them do funny things.
Measuring and Managing Performance in Organizations
Robert D. Austin
#servantdesign
45. 4. Empower your implementers
Why are we doing this?
Tradeoffs in view of the ultimate goal
#servantdesign
46. 5. Live with the results
Go beyond numbers in a dashboard
Use it yourself
#servantdesign
47. 1. Identify the “real” customer(s)
2. Nurture relationships
3. Choose success metrics wisely
4. Empower your implementers
5. Live with the results
#servantdesign
49. “Above all else, align with customers.
Win when they win. Win only when
they win.”
Jeff Bezos
#servantdesign
50. “…all of our work is in service of our
customers. Period. Therefore, we better
damn well mention them in every
conversation, review, meeting, goal, etc.”
Jack Dorsey
#servantdesign
51. “At Riot we serve each and every
‘player’ that has ever experienced our
game.”
Jason Oliver
#servantdesign
52. “When we have a great brand, because we're
serving customers well, and they are talking
about us, they create an army of promoters
out there that literally acts as a sales force for
our company”
Lanham Napier
#servantdesign
53. A new frame of reference
and a new vocabulary
#servantdesign
54. Project Overview
Reason for Engagement
Acme wanted to convert online sales and generate leads from traffic
originating on mobile devices.
• Lost revenue opportunity
ACME MOBILE SITE 54
55. Project Overview
Reason for Venture
Acme wanted to provide people on mobile devices a more effective way to
learn about their offerings and obtain products that meet their needs.
• Lost opportunity to serve customers on mobile
ACME MOBILE SITE 55
56. Project Evaluation
Outcomes
Acme saw a major improvement across various Performance Indicators of
commerce and engagement, including:
• 54.8% increase in Time on Site
• 22.8% increase in Click-through Rate
• 31.5% increase in Spend per Visit
ACME MOBILE SITE 56
57. Project Evaluation
Outcomes
Acme saw a significant improvement across key measures, including:
• 28% increase in mobile users likely to recommend the site
• 65% increase in mobile users who said they were able to quickly find what
they were looking for when they came to the site
• 22% increase in Revenue per Visit
ACME MOBILE SITE 57
58. The words we use
User Customer
Compelling Delightful
Stickiness Superior value
Conversion Activity
Engaging Meaningful / Worthwhile
Engage Serve
#servantdesign
59. Users who are compelled, stuck, and
converted into engaging with you
#servantdesign
60. Customers who are delighted, offered
superior value, served well, and given
something worthwhile in return for their
active investment of time and money
#servantdesign