Offering 360-degree views of the entire enterprise, Skyword360 is the only content marketing platform that combines enterprise-wide visibility and planning with original content creation, distribution, and optimization. Now, you can fuel marketing across channels, divisions, regions, and countries with a consistent, relevant brand story. With TrackMaven's industry benchmarking and insights into the content planning process, you'll have the ability to combine best-in-class analytics with best-in-class content marketing. Consolidate content marketing software across your organization to create unique, synchronized customer experiences that drive measurable results.

1. ”THE BEST TEMPLATE EVER”
YOU CAN WRITE HERE
A company is an association or collection of individuals, whether natural persons, legal persons, or a
mixture of both. Company members share a common purpose and unite in order to focus their
various.
Skyword Webinar
How Skyword360 Helps Create Customer
Experiences That Drive Results
11-15-18

2. Elizabeth Moore
Head of
Product Marketing
Your Webinar Team
Elizabeth is the Head of Product Marketing for
TrackMaven, helping to provide the marketing
and sales endeavors for the company. In her spare
time, Elizabeth enjoys theater, traveling, and
working to reduce plastic packaging and waste.

3. Ray Gilmartin
Senior Director
Product Marketing
Ray has extensive experience providing tools for
the creation, management, and distribution of
content. From his technology leadership roles at
Skyword, Akamai, Avid, and HP, to his content
creation roots at Hearst and the Christian Science
Monitor, Ray understands the challenges in
planning, creating, and activating content.
Your Webinar Team

4. Agenda
• TrackMaven &
Skyword merger
• Product overviews
• ROI discussion
• Q&A

5. Accelerated shift

6. Crisis in marketing

7. Extraordinary customer experiences

8. Reimagined the Skyword Platform
from a world where content marketing is a tactic
to one where content sits at the center of
all marketing

9. But even with the launch of Skyword360, we had yet to
deliver on one of your most pressing needs
The ability to benchmark performance against competitors
and provide meaningful competitive intel in real time

10. ++

11. SHARED VISION
THE #1 CONTENT MARKETING PLATFORM
We’re combining best-in-class analytics with best-in-class content marketing.
Now, data and insight will be there at every step in the content workflow.
BEST-IN-CLASS
CONTENT MARKETING
BEST-IN-CLASS
ANALYTICS

12. Thousands of
vetted storytellers
Award-winning
technology
Professional
services
SaaS+

13. Leverage the Enterprise Planner to gain visibility into content across the organization

14. UNPARALLELED INSIGHT
To shape winning content strategies
UNIFIED REPORTING
Saving time and resources
REAL-TIME BENCHMARKING
See how you stack up
against competition
EXECUTIVE-FRIENDLY DASHBOARDS
Easy to create and share

15. ”THE BEST TEMPLATE EVER”
YOU CAN WRITE HERE
A company is an association or collection of individuals, whether natural persons, legal persons, or a mixture
of both. Company members share a common purpose and unite in order to focus their various.
TrackMaven
overview

16. TrackMaven
The losers cringe
when they’re asked
about ROI.
In today’s world, there are winners and losers.
The winners use data
to secure budget and
trust.

17. Only 28% of marketers use testing and benchmarking
to adjust strategy in real time.
TrackMaven Research
Source: TrackMaven Customer Survey - 2017

18. Over half of digital
marketers have
no help
pulling analytics and
distilling insights.
Source: TrackMaven Customer Survey - 2017

19. Software Services
Fast answers and insights on
marketing performance
Questions beginning with “how many” or “what”
● How many interactions does our content get
on average?
● What is my top-performing piece of content?
● What are my competitors campaigning on?
● What are my competitors' top pieces of
content?
● What are my top ads?
Detailed recommendations and answers to
strategic questions
Questions beginning with “should,” “how,” or “how much”
● Should we invest more in a certain channel?
● How is my agency performing?
● How does our performance on social compare to others’
in our industry?
● How should we launch our new product?
● How much revenue is my social strategy generating?
● How do our ads compare to our peers’?

20. Lead your industry with 360°
competitive intelligence.
Prove your digital dominance. Track
how your marketing performs against
competitors, peers, and industry
influencers.
Improve thought leadership. Measure
your share of voice on key topics with
automated campaign identification
hashtag tracking, Boolean logic, and
more.

21. Build and engage your
audience.
See the big picture with unified
reporting across social media,
blogs, PR, and website
performance.
Make smart trade-offs with
comprehensive performance
benchmarks for each channel.

22. Nanci Bompey
Manager, Public Information,
American Geophysical Union
“We tried in the past to derive goals
for our social media campaigns, but
while we had a general sense of our goals,
we had no real concrete path forward.
“TrackMaven came up with a clear set of
recommendations that we could implement
immediately.
“We are already thinking of how we shift our
strategies to deliver the right content on the
right channel at the right time.”

23. Turn “buzz” into
business results.
Stop listening. Start acting.
Use the volume and impact of online
conversations to build a smarter social
strategy for your brand.
Be the first to pounce on trending
topics, consumer conversations, and
thought leadership opportunities.

24. ”THE BEST TEMPLATE EVER”
YOU CAN WRITE HERE
A company is an association or collection of individuals, whether natural persons, legal persons, or a mixture
of both. Company members share a common purpose and unite in order to focus their various.
Skyword360
overview

25. Document content strategy in Skyword360

26. …by building out persona profiles

27. ...and mapping the buyer’s journey

28. Tag content with personas and stages to ensure targeted content creation

29. Find writers, videographers, photographers, and designers to tell your story

30. Victor Varnado
Writer, comedian,
filmmaker
Member of the Academy of Nutrition
and Dietetics, Chair of the Nutrition
Entrepreneurs Dietetics Practice Group
Vicki Shanta Retelny, RDN

31. Brien Posey
Lead Network
Engineer for the
US Department
of Defense at
Fort Knox
Linda Cureton
Former CIO of NASA;
Deputy CIO of Bureau of
Alcohol, Tobacco, and
Firearms; Associate CIO
of Department of Energy

32. Manage internal and external content contributors

33. 1 million original content assets

34. русский
Español
日本語Türk
한국어
English US
普通话 svenska
Nederlands
Italiano
Português
English
UK
français
Deutsche

35. Activate to social channels through Skyword Social Media Publishing

36. Enterprise Dashboard—add, delete, and edit panels depending on the view you need

37. ”THE BEST TEMPLATE EVER”
YOU CAN WRITE HERE
A company is an association or collection of individuals, whether natural persons, legal persons, or a mixture
of both. Company members share a common purpose and unite in order to focus their various.
ROI discussion

38. Connect social
to revenue.
Prove the ROI of social content.
Put a dollar value on every social
media post and content asset
you create.
Optimize your campaigns based
on business outcomes: increased
traffic, conversions, e-commerce,
and donations.

39. Get the full picture of
your social strategy.
Understand your brand impact across
paid and organic. Get real-time insight
into your best-performing content and
easily report results to executives.
Benchmark your ads against peers’.
Put your performance in context with
expert analysis of the 131K ads and
$82M in ad spend in our proprietary
dataset.

40. Tell a story with
your data.
Deliver a data-backed perspective
on performance with executive-
friendly dashboards.
Connect the dots between
channels with unified reporting
from social listening down to ROI.

41. Lauren Kane
Senior Manager, Content Strategy,
Penn Mutual
“Our Vice President of Corporate
Communications came to me and asked me for
some quick, high-level social media stats
around engagement and content.
“Having TrackMaven made it so easy, especially
because it was something he needed that day.”

42. Benjamin Austin
Social Media Coordinator,
Youth Villages
“After just a few months using TrackMaven, we
knew what would work before we even
posted.
“More importantly, I could justify any choice I
made at any time, from content idea to posted
content, and demonstrate this all the way up
to our CEO.”

43. Highlighted Customer Results
TrackMaven
• 33% audience growth in the first six months
• 8x increase in sponsorship revenue
• 3x increase in website traffic
• 151% uptick in engagement across all social media platforms
• 2x increase in website pageviews per session
• 132% increase in unique website visitors
• Rose to #1 in audience engagement among competitors

45. ”THE BEST TEMPLATE EVER”
YOU CAN WRITE HERE
A company is an association or collection of individuals, whether natural persons, legal persons, or a
mixture of both. Company members share a common purpose and unite in order to focus their
various.
Questions?

46. ”THE BEST TEMPLATE EVER”
YOU CAN WRITE HERE
A company is an association or collection of individuals, whether natural persons, legal persons, or a
mixture of both. Company members share a common purpose and unite in order to focus their
various.
Thank you!
To learn more, please reach out to your
Skyword contact or email learnmore@skyword.com