WHO AM I? Name: Paul Maxin Job title: Global Resourcing & Recruitment Director Location: Blackfriars, London, UK Hobbies: Family (married to Nibby, one daughter, Alisha), travel writing, West Ham United, and an unhealthy encyclopaedic knowledge of the works of Bob Dylan Hobbies include family, travel writing, West Ham United and an unhealthy music. Hobbies include family, travel writing, West Ham United and an knowledge of Bob Dylan’s music.
KEY RECRUITING TRENDSRecruitment organizations today are looking at trends to innovaterecruitment strategies and improve hiring effectiveness. The followingare key recruitment trends to be considered: Candidate Candidate Foundation Sourcing Experience Services The Rise of Social Media Anytime/anywhere SaaS • Direct Sourcing access • Building Talent Communities Strategic, Paperless Onboarding Everyone is a Recruiter Two-way/remote and an Ambassador assessments Leveraging Recruitment Analytics
COMPLEX AND RAPIDLY CHANGINGSOCIAL MEDIA LANDSCAPE
THE CAREERS SITE AND SOCIAL WEBTRANSFORMATION Broadcast Conversation Attracting Nuturing Corporate Human Formal Application Frictionless Application CAREERS CAREERS SITE ECOSYSTEM
LINKEDIN UNILEVER’S WORK WITH US ISPERFORMING AT ~40XINDUSTRY AVERAGE Campaign Impressions Click Through Creative Served Rate Picture Yourself 1,375,513 3.55% Follow Company 1,376,029 2.35% Gold advertisingcampaign set live 20
LINKEDIN: THE MEMBERS VIEWING YOURCAREER PAGE ARE VERY RELEVANT Career Page advertising campaign set live
LINKEDIN INVESTMENT PERFORMANCE DASHBOARD FOR UNILEVER12 MONTHS 01 MAY 2012 Stats lag 3 to 5 months Consumer Ind. Avg. 8% Max 30% YTD 1,041 total hires 288 hires impacted = 27% impact