1. Sidharth Srivastava Date of Birth: 08th May, 1986
Email-id: srivastava_sidharth@yahoo.com
Mobile No.: +91-9451894759
Permanent Address: C27/100C , Jagat Ganj , Varanasi
Synopsis
 An astute and result oriented marketing professional with 7+ years of work experience in channel sales ,
Marketing, Distribution handling, Direct Channel.
 Presently working with Samsung India Electronics Pvt Ltd, Varanasi as Area Sales Manager from 2012 and
taking care of 10 Districts
 Had also worked with Berger Paints India Limited, Udaipur as Area Sales Manager (Depot/Branch
Manager) from 2009-2012
 Got promoted every year in a tenure of 7 years.
 A keen planner, strategist & implementer with demonstrated abilities in devising marketing activities and
accelerating the business growth.
 Core competencies include:
 Profit Centre Operations
 Business Development
 Sales & Marketing
 Channel Management
 Team Management
 Excellent relationship building & interpersonal skills. An effective communicator, leader with strong
analytical, problem solving & organizational abilities.
Work Experience
Organization Designation Period
Samsung India Electronics Pvt Ltd Area Sales Manager Sep 2012 to Till Date
Berger Paints India Ltd Depot Manager June 2009 to Sep 2012
Key Responsibilities:
Planning & Management
 Forecasting Sell Out / Sell Thru in Advance, for proper production and uninterrupted supply of
goods.
 Formulate short term / long term budgets & developing business plans for achievement of targets.
 Actively involved in business analysisfor assessment of revenue potential in business opportunities.
 Planning and forecasting sales on monthly basis and ensuring achievement of the preset targets.
 Taking care of Shop Floor Demonstrators by assigning sell out targets and weekly review.
 Maintaining proper sell out rates so that our trade partner has enough interest in our brand.
 Proper Planning of Week of Stock of Channel Partners.
Business Development / Marketing
 Identify new streams for revenue growth & develop marketing plans to build consumer preference
and drive volumes.
 Analyze & review the market response / requirements for evolving market segmentation &
penetration strategies to achieve targets.
 Conduct competitor analysis by keeping abreast of market trends and achieve market share metrics.

2.  Devising & implementing sales promotional activities such as painter meet, contractors meet , shop
meets, consumer schemes etc for demand generation.
Channel Management
 Identify and network with financially strong and reliable dealers and channel partners resulting in
deeper market penetration and improved market share.
 Evaluate performance & monitor dealer sales and marketing activities.
 Devise plans for credit control & timely remittances from the market.
 Assist the channel partners to meet their business targets and achieve profitable ROI.
Team Management
 Managing Team functions viz. manpower planning, recruitment, performance appraisal, etc.
 Leading, mentoring & monitoring the performance of team members to ensure efficiency in
business operations and meeting of individual & group targets.
 Creating and sustaining a dynamic environment that fosters development opportunities and
motivation among team members.
Notable Achievements
 Promoted every year in tenure of 6 years.
 In Samsung : Took the YTD turnover from 35 Cr (in 2012) to 75 Cr(in 2015)
 In Samsung : Opened 6 Exclusive Outlets(Brand shop)
 In Samsung : Took Numeric Distribution (ND) from billing of 125 dealers to 250 dealers
 In Samsung : Gained Market Share in each district in every category month on month as per GFK
 In Samsung : Opened a Micro Disty in Marihau (Jaunpur)
 In Berger: Made the brand available in many new areas near and around Udaipur like Banswara,
Niambahera, Badsoda, Badi Sadri, Shahapura, Begore, Mangalwad, Fatehnagar, Maveli etc.
 In Berger: Increased the existing dealer network from 25 dealers to 70 dealers and installed more
than 30 color tinting machines in tenure of 2 year at Udaipur.
 In Berger: Addition of new dealers to company’s Silver Card Membership.
 In Berger: Launched product “Jadoo”-A economic quality paint.
Educational Qualifications
Year Degree %/Division Institute (University)
2009 MBA First Faculty of Management Studies, BHU
2007 Bachelor of Computer
Applications
77%
School of Mangement Studies , Varanasi
2004 Class XII, I.C.S.E. Board 76.6% W.H.Smith Memorial School , Varanasi
2002 Class X, I.C.S.E. Board 74% W.H.Smith Memorial School , Varanasi
Summer Internship
Organization: IDBI Bank
Project Title: Priority Sector Financing: Products, Process and Prospects in NCR Region

3. Awards and Achievements
 Created a business plan at graduation level and bagged up with many prizes
 First Prize
 Best Feasible Idea
 Economically Viable Idea
 Best Presented Idea
 Elected as Placement Representative of FMS-BHU (batch 2007-09).
 Elected as President & General Secretary for the Rotract, part of Rotary Club International.
 Member of organizing committee of BHUMAA National Meet – 2007.
 Students coordinator for the faculty mega event “MANAGE – EXPO”.
 Member of organizing committee of faculty annual program “UNNAYAN”
 Member of the Faculty Cricket Team.
 Selected as the Editor for the first news letter of my School