Kawaljeet Kaur has over 7 years of experience in marketing. She holds a PGDM in Marketing from University of NMIMS and has worked in marketing roles at Canon India and SRMS IBS. Currently she is a Senior Account Manager at Canon India where she is responsible for business development, client relationship management, and helping the organization achieve profitability goals. She has strong communication, problem solving, and negotiation skills.

1. Kawaljeet Kaur Contact No.: 91-7207817812; E-mail: k.j.kaur01nmims@gmail.com
 Completed PGDM in Marketing from University of NMIMS accented with the latest trends and techniques of the
field, having an inborn quantitative aptitude and determined to carve a successful and satisfying career in the industry.
 Sound knowledge of various Marketing concepts and market dynamics with insight and good understanding
of Fundamental Analysis, Competitive Analysis, Market Penetration Strategies, Integrated marketing
solutions.
 Self Starter; an effective communicator with strong negotiation, inter-personal and problem-solving skills. Proven
ability to execute with integrity, ethics, and values based leadership.
EDUCATION:
 PGDM, Post Graduate Diploma in Management with specialization in Marketing from University of NMIMS in
2014. (2.80/4 CGPA)
 B.Sc., Bachelor of Science from , Dayanand Brajendra Swarup College Kanpur affiliated to Kanpur University in 2007
WORK EXPERIENCE:
Canon India Private Limited June 2014 to Present
Senior Account Manager
 Involved in Business development, CRM and Competitive analysis
 Handling overall functioning of Sales & Marketing in line with New Ideas and Strategies.
 Identification & negotiation with the corporate clients to enhance the profitability of the organization in any new
breakthrough. Ensure effective participation of team to achieve maximum result.
 Analysis of Quarter based performance an Half yearly performance to perform strategy for future accordingly.
SRMS IBS March 2011 to June 2011
Admission Manager
 Formulation of business plan, strategy, budgeting to achieve business targets.
 Handling overall functioning of Sales & Marketing in line with New Ideas and Strategies.
 Responsible for Recruiting Promoters/counselor/Tele Executives & providing training. Monitoring MIS reports on daily,
weekly & monthly basis.
 Identification & negotiation with the Career Fair/Event management companies. Ensure effective participation of team
to achieve maximum result.
 Responsible for Media planning as per budget & negotiations to get the best rates from Media companies.
Triumphant Institute of management June 2007 to Feb 2011
 Forecasting monthly / annual business targets and driving various initiatives to achieve business goals.

2.  Exploring potential business avenues and managing business operations for achieving increased business growth
and initiating market development efforts.
 Mapping the territory segment wise, potential wise and devising strategic business plans to achieve the targets.
 Took structured & meticulous approach in increasing customer satisfaction by enhancing the product offering
 Within a short span of time, achieved good business; Performance recognized by Top Management.
 Awarded as Best Performer of the Year 2009.
PROJECTS:
 MBA Internship– Coca Cola:-Detailed analysis of business performance of the company for particular zone. In dept
study of marketing strategies and promotion campaign run by company to increased the market share for each
product line. To increase Market share through identifying weaknesses of fierce competition in different areas and
utilize it fully by sweating out resources (April’13-May’13)
 MBA Project – Strategic Overview of the business model of ITC. Conducted detailed study of ITC business
including their history, vision, business philosophy, innovations, and strategies to maintain industry leadership. Done
SWOT Analysis, Porter's Five Forces Analysis and PEST Analysis for ITC to understand their competencies and
ability to sustain in current economic scenario.
ACCOLADES:
 Member of Nexus, culture committee of NMIMS.
 Awarded ‘Best employee and event organizer’ in T.I.M.E, (March’09)
 Winner of Badminton Inter College Female Championship Doubles and Singles in 2012
 Winner of Table Tennis Inter-College Female Championship Single in 2012
 Winner of Table Tennis Inter-College Female Championship Doubles in 2013
PERSONAL DETAILS:
 Date of Birth : 6
th
May 1986
 Languages Known : English, Hindi, and Punjabi.
 Address : 124/85 ‘A’ Block, Govind Nagar, Kanpur.
 Contact Numbers : 91-7207817812
 E-mail Address : misskawal.kaur@gmail.com, k.j.kaur01nmims@gmail.com, kawal.kaur@nmims.edu.in