1. Humphry Antony
Eanchail
H.No. 42,
Pattathanam Nagar
Kollam 691 021
Ph: 0474 2747660
H.P : 9446511133,9895722154
E mail :humphry14antony@gmail.com
: humphry14antony@hotmail.com
DOB : 14.10.1973
Passport No: J 0698143
Date of Issue: 03/08/2010
Date of Expiry: 02/08/2020
PGDBA with 18 years experience in Sales and Marketing
Job objective
Wish to pursue excellence in professional work to realize the best of self-potential
through new opportunities and strive for constant growth based on performance and
accomplishment.
Total years of experience: 18 yrs
Current Location.Kollam
Education
• BA (English) from University of Kerala in 1994.
• PGDBA from Madras Christian College(Autonomous) with first class in 1996.
• M sc (applied Psychology) in 2014.

2. Summary of Skills and Experience
Professional specialty
Outstanding at conceptualizing ideas and implementing them in an organized and user
friendly manner. Varied experience in the field of Marketing & Sales.
Management Skills
Managing & Handling highly motivated team with strong leadership. Ability to foster co-
operation and team work.
Coordinating
Skilled at multi tasks responsibilities, prioritizing and working under stringent deadlines
and having excellent inter-personal skills.
Problem Solving
Practical approach, logical thinking and rational in decision-making.
Creative
Always ready to accept and implement new & innovative ideas.
Areas of Exposure
Sales and Marketing
Managing the sales and marketing, sales operations, and accountable for enhanced
growth.
Defining and implementing strategies for market penetration for new products as well as
increasing the share of the existing products.
Review and interpret competition and market information to tune up the marketing
strategies to strengthen the brand image.
Product Management /Sales Promotion
Formulating overall budgets, marketing /launch plans and market-research projects.
Designing & implementing various marketing activities such as Camps, Seminars/
Conferences for enhancing brand awareness and visibility resulting in increased sales.
Strategy Planning
Establishing corporate goals, short term and long term budgets and developing business
plans for the achievement of these goals.
Formulating business plans for achieving top line and bottom line profitability.

3. Relationship Management
Building & strengthening relationships with key accounts, Govt., Semi-Govt. & opinion
leaders with the focus on achieving target and augmenting business.
Close co-ordination with the other departments, ensuring smooth and profitable business
operations.
Identify and network with financially strong and reliable channel partners, resulting in
deeper market penetration and reach.
Training and Team Management
Responsible for complete training of sales personnel to deliver quality services in
market.
Providing direction, motivation and training to the field sales team for ensuring optimum
performance.
Total work experience
• Manager (Marketing) with Chettinad Cement Corporation form
1/04/2012.
Handling Sales and marketing of cement in Kollam and Trivandrum
districts with a team of two Dy.Managers and two sales officers.
• Dy. Manager (Marketing) with Chettinad Cement Corporation Ltd
from 15/04/2010 to 31/03/2012.
Handling Sales and marketing of cement in Kollam and Trivandrum
districts with a team of one Asst,Manager and three sales officers.
• Sales Manager with ICICI Lombard General Insurance Company
Ltd. March 2008 to April 09 2010.
Handling commercial & direct vehicle insurance business with a team of Unit
Sales Managers and sales Officers.
• Area Sales Manager with Dalmia Cement (Bharat) Ltd., North
Kerala, June 2007 to March 2008.
Heading the north zone sales operation of the company with a team of 4 sales
officers. Identifying new markets and formulating new strategies for developing
existing market through existing network as well as through new network plans.
Management and operation of depot, having good control on inventory and cost
cutting. Steered diverse responsibilities pertaining to Strategy Planning, Business

4. Development, Key Account Management, Relationship Management, Customer
Support Operations and Administration across various assignments.
• Senior Sales Officer with Godrej Agrovet Ltd., South Kerala, April
2005 to June 2007.
Achievement : Exploration and development of Idukki market for Godrej diary
feeds. Successfully handling a team of 3 Sales Officers and 4 Field Officers with
the focus on achieving targets and augmenting business and monitoring the sales
performance.
• Sales Officer with Godrej Agrovet Ltd. June 98-March 05
Played a key role in identifying the new areas/region to establish the business
thereby developing and enhancing business with the aim to achieve the objective.
Instrumental in securing business by achieving delivery of service quality norms
by interacting with clients. Expand the dealer infrastructure and appoint new
partners in untapped markets. Monitor distributor performance & ensure optimum
sales/business
• Marketing Officer with First Flight Courier Ltd. April 97-June98.
• Executive Marketing with Gati Cargo Management Services January 96 –
April 97
General
Conversant with Windows 2000 and MS Office.
Good Communication Skills.
Languages Known: English, Hindi, Tamil, Malayalam.
HUMPHRY ANTONY