1. Shuja Ur Rehman
Address: 1/1 Canal Park Gulberg – II, Lahore, Pakistan.
Email: shuja.urrehman@gmail.com
Mobile: +92-345-406-3640
LinkedIn: http://pk.linkedin.com/in/shujaurrehman/
Work Experience
2015 – Present Assistant Manager Marketing – Khoshgovar – Bio-Familia
 Headed launch of Bio-Familia, the pioneers of Swiss Muesli in Pakistan.
 Responsible for top line and bottom line growth of the business.
 Developed a three year brand growth plan with respect to sales.
 Researched the market and competition to see feasibility of the muesli in Pakistan.
 Acquired approval for exclusive marketing and distribution rights from the manufacturer for
Pakistan.
 Separate tasting researches were conducted for adults and kids to compare Familia’s products with
competition and identify favorable variants for twenty two available from manufacturer. For adults
the research was conducted at a club. For kids the research was conducted at a school.
 Developed communication strategy with a yearly marketing plan including shelf planogram,
merchandising guidelines and strategies for customer centric retail branding, brand activation, print
and electronic media.
 Lead marketing team with effective campaign development, implementation and communication
strategy for every step of brand development.
 Promoted the brand with brand activation including tasting, engagement activity and interception at
home shelf. Developed and implemented retail branding plan based on market research on
consumer decision making.
 Induced recall using focused and selective electronic and print media.
 Developed a three year sales plan based on steady increase of penetration in Pakistani market.
Developed and implemented a detailed sales plan the first year with increase in sales by including
retailers, HORECA & fitness clubs.
 Lead the sales team for Familia and initiated SOPs for Khosgovar to streamline sales process.
Developed and Initiated an effective sales tracking system for Khoshgovar to monitor and help each
customer/retailer.
 Developed weekly and monthly sales plan format to organize sales efforts and streamline sale visits.
 Lead value chain and procurement. Negotiated prices and found efficient and cost effective
vendors.
 Consistently looked for new product ideas and developed feasibility reports which lead to addition
of portfolio for Khoshgovar.
 Conducted market research, developed target costing, competition analysis and feasibility reports
for other products to increase portfolio of Khoshgovar including olive oil, pineapple, wheat and rice.
2014 – 2014 Gear Head – Marketing Manager
Launched car detailing (enhancing appearance of cars) services, operated on weekends and targeted car
enthusiasts. Served 12 clients generating revenue of Rs. 150,000 in two months.
Conducted pre-launch market research, financial feasibility and operational planning for the venture.
2012 – 2014 Momentum Media (Pvt) Limited – Group Account Manager (Sales & Marketing)
Client acquisition and relationship management for company’s outdoor and retail marketing services to
businesses.
Managed B2B sales of Rs. 63 Million through acquisition of Nestlé’s 1.5 year retail & outdoor marketing,
acquired Shell Pakistan’s 4 year retail branding contract and multiple campaigns for Mobilink, Coca Cola,
Akzo Nobel, McDonalds & Warid Telecom.
Acquired and negotiated on RFQ’s & RFP’s with Nestle and Shell Pakistan for multiple year contracts.
Major Clients & Projects
 Coca Cola’s Jashn-e-Baharan 2014 outdoor campaign: Managed the entire campaign which included,
ideation, planning & designing, coordination with vendors and marketing agency for timely
execution at DHA Lahore. (Rs. 18 Million)
 Mobilink’s Re-Launch 2013: Won additional retail branding project for Punjab due to earlier flawless
planning of outdoor campaign at 204 nationwide sites. (Rs. 12.5 Million)
 Nestle’s Retail Marketing Strategy 2013: Conducted extensive trade marketing research to increase
brand visibility on all retail channels. Five ideas were selected by Fruita Vitals based on research

2. insights generated. (Rs.5 Million)
 Akzo Nobel Trade Show Participation 2014: Increased brand awareness through use of non-
conventional marketing channel. (1.5 Million)
 Nestle Supplier’s Day 2013: Planned show casing of Momentum’s retail branding capability at
Nestlé’s Suppliers’ Day. Result: Secured 1.5 year retail marketing contract. (4 Million)
Other Clients & Projects
 Handled 40+ campaigns for Nestle including Fruita Vitals Pomegranate, Pure Life Zinc, Milo Pro-
Malt, Nescafe Cold Coffee, Maggi Currylicious, Everyday Lite, Crunch and etc. (Rs. 22 Million)
Other Assignments
 Oversaw & trained teams of key account managers & graphics designers.
 Streamlined major processes SOP’s & lead implementation of ISO: 9001, 14001, 18001 & SEDEX at
Momentum within 6 months. Developed daily & monthly action report & payment schedule report
for performance tracking. Shared profitability reports as per project & monthly.
2010 – 2012 TkXel – Brand Manager
 Designed a business plan for Avenue Islam an Islamic Apps brand for Smartphone users.
 Brought the brand to top 5 Islamic App developers on app stores within a year by generating
100,000 downloads from 22 Apps.
 Generated sales by leading marketing, design & developers teams, new product development, filling
market gaps & optimizing online presence on: App Stores, website, social media, Islamic blogs &
facebook pages with massive following. Conducted bi-monthly competitor and market review.
Collaborated with Islamic publishers for authentic Islamic texts.
 Increased awareness of Ford’s new SUV “Explorer” through a 1.5 month campaign on facebook.
42,000+ families used the App. Expanding the fan base from 13,500 – 88,000+ in middle east. Daily
Active Users rose from 100 to 4,000. It was a huge success & was well appreciated by Ford.
 Managed TkXel’s participation at FAST in 2012. Coordinated & negotiated for space, designed all
marketing collaterals including presentations, banners, standees, t-shirts, giveaways & engaging
activities for prospective candidates.
 Trained the business development team for B2b sales and efficient sales calls.
2008 Wateen Telecom Ltd – Corporate Sales Executive, SME Solutions
B2B Sales of Wi-Max internet & telephony to SME’s while maintaining relationships with key officials.
With daily client visits & a pipeline of repeat customers. Met all targets during employment.
Education
2010
2007
Lahore School of Economics, Lahore, Pakistan.
 MBA degree. Concentration: Marketing
University of the Punjab, Lahore, Pakistan.
 BS (Hons) Management Sciences degree. Concentration: Marketing
Projects
2010 MBA Projects
Company analysis & proposal of a new source of revenue with sales forecast for Honda Atlas Cars Ltd.
Marketing Research on Wateen Telecom to evaluate problems with customer retention.
Overhauled sales force management & sales operations of Wateen Telecom.
2010 Retailer Research Project
Retailer research in rural areas of Punjab for P&G on behalf of Iris Communications.
2007 Up gradation of GCT Lahore for collaboration with Architects Research Project
Conducted research on GCT for JICA, covering problems with induction of GCT students.
Additional Experience, Honors & Skills
Co-curricular Participated in brand wars competition at LUMS. Conducted research for National Food Masala’s
declining sales.
Internship Wateen Telecom Ltd. Marketing Research on feasibility & customer preference for internet, telephony &
television in Lahore.
Internship Pepsi Cola International. Data collection on retail outlets for availability of Lays at Lahore.
Scholarships Multiple merit scholarships during bachelors & MBA.
Computer Skills Proficient at using Word, Excel, Power point and SPSS.
Additional Skills B2B, B2C sales, client management, online marketing, offline marketing (facebook, youtube, twitter &
blogs), retail marketing, brand activations, outdoor marketing.