1. Milind Geete
Marketing Manager
About Me
“My passion is to contribute in
building strong brands through
market research backed
customer knowledge and
nurture it with integrated
marketing and create
positioning to tap target niche”
Data Analysis & Representation
New
Market Research &
Agency Interactions
Budget and Vendor Management
Event Management
New Market
Result Orientation & Agility
PROFESSIONAL EXPEREINCE
Regional Marketing Manager | May 2015
HDFC Bank Ltd
Lead brand & market development in 201 branches of HDFC Bank in North India
business in Delhi NCR. Held complete responsibility as a
and Non ROI activations to ensure effectiveness of every penny spent. Designed & implemented a feasible mix o
ensure the awareness of the brand & product in target market at regional level. Identified the opportunity markets and accord
marketing campaigns to seed the brand.
Results:
10000+ Sq.Ft of Branding done across Haryana.
Successfully run #ForgetCash… Go Digital Drive during demonetisation drive in Haryana & Rajasthan conducting
130+ on ground activations & branding
Successfully planned, coordinated and run Dhanchayat
Achieved overall C:I of 1:12 for activations in FY’17
Planned and executed 357 ROI Activations and 70 Non ROI Activations
Pioneered Dhanvriddhi campaign to meet NAV Shortfall and successfully implemented in 2 Zones
funds from dormant accounts not maintaining AMB
Strategy Included:
Segmentation, Targeting & Positioning of products keeping in mind opportunity set
Developed strategic plan for NAV Shortfall branches
Revitalizing underperforming branches
Increasing direct marketing campaign by 45% in FY’16
Territory Manager- Sales | April 2013
Monsanto India Ltd
Hired from XIMB to lead a large territory in Jalgaon in
successful season completion was given responsibility to
distribution channel, market development & new brand
and market research piece for the tapti region for 2 consecutive years.
Results:
Received Deltapine Champion Award for successful brand development in Barwani.
Introduced and established Deltapine Brand in Madhya Pradesh (M.P.) market
Conducted Market Research for Tapti Regions on Margdarshi & Big Farmer Campaign Effectiveness
Developed market for Monsanto’s chemical business (Round Up) in M.P. with a staggering growth of 400% YOY.
Managed sales operations and ensure smooth supply and liquidation with zero sales return in FY’14
Conducted Market Research for Corn prospects in Rabi Season 2013 with feasibility analysis of new product
introduction
Planned and conducted DKC 8101-Jumbo Vehicle Ca
growth in DKC 8101 sales in FY 13
Strategy Included:
Focused area approach using BCG Matrix to plan market development initiative
Research backed approach to identify potential markets and
Team building to help recover from historical negative growth in Barwani
Peristaltic supply methodology to ensure Zero Sales Return
Extensive referral drives like (Farmer C
CORE SKILLS
Data Analysis & Representation
New Brand and Product Launch
Market Research & Analysis
Agency Interactions
Budget and Vendor Management
Event Management
New Market & Channel Development
Result Orientation & Agility
+91-9926149709
mlindgeete22@gmail.com
Linkedin.com/milindgeete
EXPEREINCE
Regional Marketing Manager | May 2015 - Present
branches of HDFC Bank in North India. Drove marketing support for Cards
complete responsibility as a guardian of the branch banking & product budgets
and Non ROI activations to ensure effectiveness of every penny spent. Designed & implemented a feasible mix o
ensure the awareness of the brand & product in target market at regional level. Identified the opportunity markets and accord
10000+ Sq.Ft of Branding done across Haryana.
Successfully run #ForgetCash… Go Digital Drive during demonetisation drive in Haryana & Rajasthan conducting
130+ on ground activations & branding
Successfully planned, coordinated and run Dhanchayat – A CSR Initiative of HDFC Bank in Haryana
overall C:I of 1:12 for activations in FY’17 successfully surpassing minimum criteria of 1:3
Planned and executed 357 ROI Activations and 70 Non ROI Activations
campaign to meet NAV Shortfall and successfully implemented in 2 Zones
funds from dormant accounts not maintaining AMB
Segmentation, Targeting & Positioning of products keeping in mind opportunity set
Developed strategic plan for NAV Shortfall branches
Revitalizing underperforming branches with focus area mapping and customized campaigns
Increasing direct marketing campaign by 45% in FY’16
Sales | April 2013 - April 2015
a large territory in Jalgaon in the ongoing kharif season and keep the growth story of dekalb ever glorious
completion was given responsibility to turn around and reverse Barwani Territory’s decreasing sales.
new brand (Deltapine) launch with the team of MDOs. Championed market development
tapti region for 2 consecutive years.
Received Deltapine Champion Award for successful brand development in Barwani.
apine Brand in Madhya Pradesh (M.P.) market
Conducted Market Research for Tapti Regions on Margdarshi & Big Farmer Campaign Effectiveness
Developed market for Monsanto’s chemical business (Round Up) in M.P. with a staggering growth of 400% YOY.
sales operations and ensure smooth supply and liquidation with zero sales return in FY’14
Conducted Market Research for Corn prospects in Rabi Season 2013 with feasibility analysis of new product
Jumbo Vehicle Campaign targeting strategically selected geographies to drive 15%
Focused area approach using BCG Matrix to plan market development initiative
Research backed approach to identify potential markets and product fits
Team building to help recover from historical negative growth in Barwani
Peristaltic supply methodology to ensure Zero Sales Return
r Calling Farmer) to develop newly launched branch
EDUCATION
PGDM
Xavier Institute of Management,
Bhubaneswar
Bachelor of
Barkatullah University
2013
2010
9926149709
mlindgeete22@gmail.com
Linkedin.com/milindgeete
support for Cards & Auto Loans
budgets ensuring proper mix of ROI
and Non ROI activations to ensure effectiveness of every penny spent. Designed & implemented a feasible mix of ATL/BTL activities to
ensure the awareness of the brand & product in target market at regional level. Identified the opportunity markets and accordingly drove
Successfully run #ForgetCash… Go Digital Drive during demonetisation drive in Haryana & Rajasthan conducting
A CSR Initiative of HDFC Bank in Haryana
successfully surpassing minimum criteria of 1:3
campaign to meet NAV Shortfall and successfully implemented in 2 Zones generating 14 Cr
and keep the growth story of dekalb ever glorious. On
’s decreasing sales. Lead sales and
Championed market development
Conducted Market Research for Tapti Regions on Margdarshi & Big Farmer Campaign Effectiveness
Developed market for Monsanto’s chemical business (Round Up) in M.P. with a staggering growth of 400% YOY.
sales operations and ensure smooth supply and liquidation with zero sales return in FY’14
Conducted Market Research for Corn prospects in Rabi Season 2013 with feasibility analysis of new product
mpaign targeting strategically selected geographies to drive 15%
EDUCATION
PGDM-RM
Xavier Institute of Management,
Bhubaneswar
Bachelor of Science- Biotech
Barkatullah University

2. Trainer | October 2009 – July 2010
The Edgemakers, Bhopal
Trained students in communicative skills including organization, presentation and basic listening skills(concent
techniques). Held the responsibility of organizing
vertical of the organization. Pioneered movie sessions
phonetics, timing, pause etc.
Results:
Increasing classroom attendance by staggering 35% because of movie session
Played key role in developing basic communication module
Helped significantly improve conversion rates post seminar
Strategy Included:
Learning through fun from interactive movie
Practice of Learn-see-hear-practice-demonstrate
INTERNSHIPS
Summer Intern | April 2012 – June 2012
Monsanto India Limited
Project Title: “Present Status of Dekalb in Umarkote ( Odisha West) and Future Growth Strategies”
Results:
Projected accurately fitment and growth opportunity of DKC 8101 in Kharif 2013.
Mapped perception on Dekalb Brand
stakeholders
Assessed the then status of Corn as well as Dekalb
Estimated demand of Corn and Dekalb p
Analyzed present growth strategies and
Strategy Included:
Extensive multi-stakeholder interviews and focused group
Statistical projection and scenario based strategic map technique
Likelihood analysis to substantiate extent of relationship
Intern | November 2011 – December
Department of WCD, Odisha
Project Title: “Study and perform critical analysis
Women and Child Welfare, Government of Odisha”
Results:
Analyzed and evaluated the efficacy of ICDS program at Keonjhar and Sundargarh and suggested improvement measures
Suggested measures to improve Anganwadi MIS
Developed rhymes and play games for Anganwadi children for creating habit of sanitation
Strategy Included:
Key essential perimeters were selected to evaluate efficacy
Use of OB concepts like Pavlov’s Classical
Live Project 1: Reliance Trends- To study and map out recall of media by customers and identify reasons for low shopping
during peak shopping period.(October 2012
Live Project 2:TAFE Tractors- To map customer perception for different Power Specifications/ Features of Tractors and to
identify the factors influencing the buying pattern of tractor customers in the ru
October 2012)
Live Project 3: TATA Motors- To carry out a consumer perception study of “Tata Venture” (the then new product of Tata
Motors) and to do competitor analysis for Tata Venture. ( September
CORPORATE PROJECTS
REFERENCES
Available on request
including organization, presentation and basic listening skills(concent
Held the responsibility of organizing seminars and workshops in colleges and institutions across
movie sessions focusing on attitude and delivery of speech with
creasing classroom attendance by staggering 35% because of movie session
Played key role in developing basic communication module
Helped significantly improve conversion rates post seminar
Learning through fun from interactive movie sessions
demonstrate
June 2012
Present Status of Dekalb in Umarkote ( Odisha West) and Future Growth Strategies”
Projected accurately fitment and growth opportunity of DKC 8101 in Kharif 2013.
perception on Dekalb Brand from retailer’s and farmer’s Lenses by interviewing 992 farmers and 124 other
tatus of Corn as well as Dekalb in the territory
of Corn and Dekalb products for the next fiscal in the territory
trategies and suggested future growth strategy
stakeholder interviews and focused group discussions
Statistical projection and scenario based strategic map technique
Likelihood analysis to substantiate extent of relationship
December 2011
“Study and perform critical analysis of ICDS program at Keonjhar and Sundargarh districts of Odisha for Department of
Women and Child Welfare, Government of Odisha”
Analyzed and evaluated the efficacy of ICDS program at Keonjhar and Sundargarh and suggested improvement measures
Suggested measures to improve Anganwadi MIS
Developed rhymes and play games for Anganwadi children for creating habit of sanitation
Key essential perimeters were selected to evaluate efficacy
Use of OB concepts like Pavlov’s Classical Conditioning etc for designing play games
To study and map out recall of media by customers and identify reasons for low shopping
peak shopping period.(October 2012 – January 2013 )
To map customer perception for different Power Specifications/ Features of Tractors and to
identify the factors influencing the buying pattern of tractor customers in the rural pockets of Khorda and Cuttack (August
To carry out a consumer perception study of “Tata Venture” (the then new product of Tata
Motors) and to do competitor analysis for Tata Venture. ( September –October 2012)
including organization, presentation and basic listening skills(concentration, improvement
nstitutions across bhopal under sales
delivery of speech with a special focus on usage of
by interviewing 992 farmers and 124 other
of ICDS program at Keonjhar and Sundargarh districts of Odisha for Department of
Analyzed and evaluated the efficacy of ICDS program at Keonjhar and Sundargarh and suggested improvement measures
To study and map out recall of media by customers and identify reasons for low shopping
To map customer perception for different Power Specifications/ Features of Tractors and to
ral pockets of Khorda and Cuttack (August-
To carry out a consumer perception study of “Tata Venture” (the then new product of Tata