1. Suphasiri Denchartphan
10 Soi Ladprao120 Ladprao Road Wongthonglang Bangkok 10310
Contact number: (081) 884-4182, (662) 934-0084
E-mail: dsuphasiri@gmail.com
Date of birth: 12 May 1983
Work Experience
Jan 2015 – Present Brand Manager – Chang beer, Thai Beverage Ltd.
Brand strategy and brand management
 Chang re-launch: Lead the overall brand management, brand strategy, brand direction,
brand concept, implementation and execution to deliver the brilliant result.
o Responsible for providing in-depth market, evaluating marketing strategies and
activities of the company and competitors then presenting corrective resolution in
order to achieve company goal
o Responsible for marketing plan and creating sales roadmap to motivate sales team
to drive the conversion and generate income
o Responsible for ATL and BTL communication plan and ensure the branding
consistently delivered across all media channels in order to gain brand exposure,
increase brand awareness and brand equity
o Responsible for all brand designs and TVC commercials to drive new image of Chang
during call to action moment and link to the brand proposition
Achievement: Chang market share continues increasing from 24% (Aug15) to 39%
(Jan16) 15 points within 5 months
 Federbrau re-launch (on process): Defining the market opportunity for premium beer
category in order to grow the company’s portfolio.
o Responsible for brand strategy, brand positioning and brand plan for premium beer
segment
o Developing marketing and communication plan to support the re-launch.
o Working closely and lead channel marketing and sales team in order to strengthen
marketing strategies and achieve the better sales growth of products in the
responsible portfolio
Experiential marketing
 Delivered high quality results by driving quality, speed & cost management excellently.
 Created and built Chang lifestyle platform strategy and concept
o Chang Carnival: Initiated campaign strategy to ensure campaign link to core brand
proposition and all executions were in line with big strategy idea and perfectly
implemented into the market
o Food Platform: Initiated a new platform beyond music and sports – more lifestyle,
making the brand cool and trendy using food platform as a key driver, penetrate
Chang into key food channels and improve Chang key driver attribute which is “goes
well with food”
Budget management
 Managed overall finance including the effectiveness of marketing spending eg. media,
digital, promotion, public relations and experiential marketing
 Set a measurable KPI to evaluate all marketing campaigns to ensure their success

2. People management
 Demonstrated good leadership and coaching to subordinates
 Led and motivate both brand team, cross functional teams and external teams to make
sure they work beyond their limits to deliver result within deadline and agreed budget
 Worked closely with sales team to provide essential information, sales tools, training
and necessary support
Feb 2013 – Jan 2015 Assistant Brand Manager – Johnnie Walker/ BENMORE / EVA Sparkling Wine, Diageo Moet
Hennessy (Thailand) Ltd.
Brand strategy and manage brands
 Participated in brand strategic planning to formulate the company's future direction by
understanding a changing market dynamics and translate them into actionable strategy
 Ensured the branding come across in all media consistently
Understand brand and consumer
 Used market research tools both qualitative and quantitative to measure market
demand and understanding of consumer needs and competitive position
 Provided pre and post-event analysis for marketing activities
 Evaluated all marketing activities in order to ensure the success of campaigns and meet
consumer/ customer requirements
Excellence in marketing execution
 Led all marketing execution and implement the strategy to achieve objectives as
determined by the marketing plan
 Oversaw exhibiting, offline and online media such as Facebook engagement platform
and manage social media assets
 Provided leadership in the design and production of all aspects of visual marketing needs
 Explored innovative channel where brand can hype up awareness and trial where
potential target consumers go
 Initiated new channel beside existing and limited commercial channel to reach target
consumers and create the moving in trade
 Re-excited the alcohol category, drive brand salience and love and drive volume
conversion in channel by delivering global world-class marketing campaign called
“HOUSE OF WALKER” the first 4D experience in Thailand.
Managing the marketing function and cross functional
 Worked closely with commercial team, advertising agency and digital agency to ensure
projects meet consumer and customer specifications
Mar 2010 – Jan 2013 Engagement Manager – ONT, Relationship and Digital Marketing, Diageo Moet Hennessy
(Thailand) Ltd.
Handling online and BTL communication
 Built an active promotion and communication through an On-trade environment that
delivers commercial value to business partners
 Developed and implemented communication strategy based on business challenge with
360 degree and new launch of campaign so that brands can employsuccessful strategies
 Created an effective engagement platform for all brands to utilize specially in the social
networking arena (Online marketing)
Ensuring effective brand activation
 Was responsible for brand activation activity on ground
 Worked closely with brand team/ Commercial teamand agency to ensure projects meet
consumer and customer specifications
 Developed and maintained strong relationships with business units, project leaders,
colleagues and agencies

3. Customer database management
 Recruited and engaged high-value consumers to help build Diageo brand equities
 Analyzed consumer database from Diageo owned media to create value for our business
partnership and all stakeholders
Nov 2006 - Dec 2007 Accounting and Administration Executive, Cougar Logistic (Thailand) Ltd.
 Was solely responsible for Procurement/Human Resource/ Accounting
departmentincluding buying, recruitment and payroll, Accounts Payable, Accounts
Receivable, Tax and Government related matter
Oct 2005 – Oct 2006 Marketing and Account Executive, Platinum Marketing and Distribution Ltd.
Strategic building
 Gathered trend, analyzed current market situation and explored new ideas for raising an
innovative movement beyond a traditional way of an event concept
 Planned and implemented communication strategies of a product whilebeing a partner
to client’s business in order to set a higher standard of communication and strategy
management to accomplish the objective
Operational Implementation:
 Created the concept and theme of each show as well as coordinating with company to
arrange the road show and all production of the concerts in order to ensure that the
brand appeared at the right place, right time and right quantities
Education
Jan 2009 - Dec2009 Master of Art in Marketing and Communications
London College of Communications, University of the Arts London, United Kingdom
Jun2002 – Mar2005 Bachelor degree of Business Administration, Majoring in Accounting
Assumption University Bangkok, Thailand
May1996– Mar2001 High School Diploma, Science and Mathematics
TriumUdonSuksaNomkhroa School, Thailand
Skills
 Effective conflict management
 Excellent communication and organizational skills
 Problem solving with win-win negotiation
 Able to communicate fluently in Thai and English
Technical skills:
 Fully competency with all Microsoft Offices
 Adobe Illustrator
 SPSS
Reference
Reference upon request