The document is a detailed resume of Md. Jamal Hossain, an experienced brand and marketing professional with over seven years in strategic brand management and communication. His work experience includes roles as Assistant Manager at ACI Logistics Ltd and Senior Executive at Building Technology & Ideas Ltd, focusing on brand strategy, promotional planning, and market research. He holds an MBA in Marketing and has actively contributed to various marketing campaigns and client management throughout his career.

1. Md.Jamal Hossain
OldThana road, NorthBadda,Dhaka
Contact: 01719-378895
E-mail:jhossain26@gmail.com
Career Summary:
Innovative insightful brand personnel with a demonstrated proven more than seven years of successful
resultsinplanningandexecutingbrand strategyandcommunicationincustomerfocusedmarket.
 Create Brand Strategies
 SalesandTrendAnalysis
 Competitive Analysis
 Brand DevelopmentPresentations&social media management.
 ConsumerInsightDevelopment&productdevelopment.
 CompanyImage Marketing
 MarketingCampaigns
PROFESSIONAL WORKEXPERIENCE:
Assistant Manager, Brand and Communication
ACI Logistics Ltd (Shwapno)
February, 2017 to Continue
Major Responsibilities:
 Brandingandmakingpropercommunicationforwholeoutlet.
 Promo making and mass communication. Outlet renovation work on marketing and brand
perspective.
 SWOTanalysisoutletwise and Ideagenerationformakingafruitful outlet.
 Work on Shoppersmarketingandbasketimprovement.
 Follow-uponoutletrequirementonnew promocreate andproperchannel communication
 Work on periodic marketing plan making and implementation on the contrary evaluation time to
time.
 MaintainCommunicationamong all outletof Bangladesh.
 Lead a communicationteamtomaintain,update andmarketingresearchonrelatedmarket.
 Promocampaignrun,Outletwise promotionannounced.
 PR coordination.
 Marketingbudgetmakinginquarterbasisandcoordinate ATL,BTLand TTL work.
 Coordination of Activationandeventprogram.
 Crossfunctional workwithothercorporate toshare brandvalue witheachother.
Senior Executive, Marketing & Brand Management
Building technology & ideas ltd (bti) & bti retail ltd. (Home n Décor)
October,2013 to December,2016
Major Responsibilities:
 Brand communicationandpromotional planningforbti &bti retail ltd(Home nDécor).
 Corporate marketingPlanning,organizingandexecutingall programs.
 Create programsthatdrive brandloyalty, brandequityandbrandvisibilityincrease.
 Retail brandplanning&marketingstrategymaking&implementationintime totime.
 Improve forecast performance of business through thorough understanding of underlying
demandassumptions.
 Planning of project merchandising & process development. Example: implement new design
projectboard& newdesignfence forbti (buildingtechnology&ideasltd).
 Preparing,monitoringandcontrollingthe monthly,yearlymarketingpromotional budget.
 Conduct market research to assess competition, explore new product opportunities & improving
of existingproducers.
 Mediabuyingandmakingpressad schedule,offsetprinthandlinglike brochure, leaflet, diaryetc.

2.  Event planning with theme development as well creative strategies and event execution with
properchannel.
 Preparingworkplanof large campaignthroughATL,BTL & TTL activities.
 Acting as the bridge between the company and different agencies & vendor to ensure brand
communicationandmaintainingstrategicpartnershipwithdifferentsuppliers.
 Keepingthe companywebsite andface bookpage updatedwithrequiredinfoandcontent.
 Analyzingandgeneratingmonthlyreportof salesonleadsource andcost.
 WorkingcloselywithSales&CustomerService teamincludingstakeholderwithinthe industry.
 Implementing and evaluating approved consumer communication plan according to internal
processesorrequirements.
 Projects:
1. bti winterfair,pithautshob,projectfair,
2. bti customerclubestablished. Regularupgradation work,eventplanningandexecution.
3. bti internationalgolf tournament2013 and 2016.
4. bti retail launchingprogramwhichbrandname ishome ndecorin2014.
5. bti Standardcollectioninaugurationprogram.
6. bti corporate summit2015.
7. Coordination with other corporate to make promotion plan jointly like: press ad with BSRM
and bti as well projectpromotionprogramwith Lafarge surmacementandmore
Senior Executive-Marketing & Communications
Step Media Limited
June,2011 to September,2013
Major Responsibilities:
 Handled clients in their creative and marketing strategy development (International Beverage
Private Limited) Coca cola, Banglalink, Rupchada brand (Bangladesh Edible oil Ltd), Abul Khair
Group,Nestle, BanglaAcademy Book fair. etc.
 Brand planning & implementation with effective communication, advertising, promotional
planning,mediaplanningandPRcommunicationsforassignedclients
 Planning, Executing and Monitoring all affairs with print medias, electronic medias, & outdoor
medias
 Contributingincreativedevelopmentswithvariousideasforthe assignedbrands.
 Acting as the bridge between existing clients and agency by meeting and liaising with them to
discuss and identify their advertising requirements, also striving for new clients enlistment with
the agency
 Supervising and assisting in the execution of all external events and activations for several brands,
some are as follows:
 Planning & assist for organizing Bangla Academy book fair which is renowned book fair in south
Asia.
 Assistedinthe executionof the album“JAGORONERGAAN-4”forbanglalink.
 Helpto organize the programof Armforcesdayunderthe bannerof Defense ministry.
Assisttoorganized“BATEXPO”fair
Junior Officer
IDLC Finance Ltd
April,2010 to February,2011
Major Responsibilities:
 Productdevelopment,Creditverification,MonitoringClient,marketPromotionalwork,
 Searchingnewprospective businessareaforfinancing&ensure bestservice tothe Clients
 Product development, thinking new idea & implement properly for developing market share in
respective area.Increase company’sportfolioinSMEsector.

3. ACADEMIC QUALIFICATION:
Masters of BusinessAdministration (MBA), Marketing
PassingYear:2013
Universityof Science &TechnologyChittagong.
CGPA- 3.55 on a scale of 4.00
Masters of BusinessStudies (MBS), Management
Passingyear:2008
Govt. Commerce College,Chittagong.UnderNational University.
Result:Secondclass
Bachelor of Commerce (Hon’s),Management
Passingyear:2007
Govt. Commerce College,Chittagong.UnderNational University.
Result:SecondClass
Higher SecondaryCertificate (HSC)
Passingyear:2003
Govt. Commerce College,Chittagong
Group: BusinessStudies
Result:GPA 3.30 out of 5.00
Secondary School Certificate (SSC)
Passingyear:2001
PathantulyKhanShahebAbdul HakimHighSchool,Chittagong
Group: BusinessStudies
Result:GPA 4.25 out of 5.00
TRAINING:
Professional development program on “How to apply for SME Loan” organized by IFC (International Fina
nce Corporation)
Other Experiences:
I have prepared some reports and term papers and innumerable presentation as well some social work o
n my course purpose andduringmyservice period:
 Developworkprocedure&implementationatStepMediaLtd.
 Attendedvaccinationprogramof POLIOasan organizerfrom2005 to 2011.
 Performed as a Sub-editor & editor of a yearly magazine named PROBAL respectably year of 2007
& 2008.
Interests: Football,cricket,Traveling,ReadingBooks,WatchingMovies,Internetbrowsingetc
Language Competency:
Bangla- MotherTongue
English- Fluentbothinspeakingandwriting
Computer Skills: MS Word,MS Excel,MS Access,MS Powerpointpresentation,internetBrowsing
Personal Details:
Father’sName Md. Abdul Mannan
Mother’sName AmenaBegum
Date of Birth 20th
June,1986
Religion Islam(Sunni)
Marital Status Married
Nationality Bangladeshi bybirth

4. Reference:
Ashique UnNabi Farah Sharookh Raza
COO (Chief OperatingOfficer) FormerExecutive Director,Marketing
RupayanGroup. Bti (buildingtechnologyandideasltd)
Mobile:01969-191919 Mobile:01715-032044
(Md. Jamal Hossain)