Prateek Kataria is seeking assignments in sales and marketing with a leading internet organization. He has over 3 years of experience in digital and social media sales, business development, client relationship management, and new market development. His experience includes roles at HT Campus and Ashok Leyland Ltd, where he exceeded sales targets, contributed significantly to company revenue, and helped acquire new corporate clients. He is looking to advance his skills in an organization that values attention to detail, strong communication, and problem solving.

1. Prateek Kataria
Contact No: 096500-16787
E-Mail:prateek.kataria11@gmail.com
SYNOPSIS
Seeking assignments in Sales & Marketing, New Market &
Business Development with a leading Internet Organization
 Result-focused and business-savvy professional seeking new opportunity to advance skills within an organization
that values strong attention to detail, adaptable interpersonal skills and sound problem solving. My understanding
of digital technology complemented by career background in New business Development, Digital Media Sales,
Market research and client relationship management will help me be a value-add to any organization I work for
_ __ _ _ _ __ _ _ ___PROFESSIONALSUMMARY__ __ _ _ _ __ _ _ _ ___
 A competent professional with 3 years of rich experience in Digital Media and Social Media Sales; Efficient
Channel Management, handling (Prominent Education Clients and Agencies)
 Currently associated with HTCampus.com as Manager –Business Development for Delhi-NCR & West- UP
.
 Experience in Digital and Social Media Consulting, client dealing, problem solving and implementing service
standards for business excellence
 Sound understanding of Key Account Management, Consultative Selling, Sales Process, Marketing and Business
Development and Client Servicing
 Adapting analyzing information client needs, evaluating end-user requirements, custom design amplification and
activation solution
 An effective communicator with exceptional relationship management skills
Current Engagement
1st
April 2015 – Till Date
HTCampus.com, Gurgaon (Firefly e-Ventures Ltd. Digital subsidiary of Hindustan Times Media)
Manager - Business Development
Roles & Responsibility:
− Responsible for Business Development, new client acquisition and client retention for entire HT-Campus
Digital Portfolio.
- Heading NCR and western UP territory and handling team of local Executives for overall business
development and client Servicing
− Consultative selling of Social Media Solutions and digital Media solutions to untapped tier 2 , education Clients
and retaining revenue from the existing once
− Continuously educating the clients about increasing importance of Digital Media as well Creating, implementing
And delivering Digital Media Services at Clients end
− Overachieved my targets by 195% and 135% in both consecutive financial years
− Contributed to total of 4.5% and 8% of Companies total Revenue in Consecutive Financial Years
− Highest Revenue Contribution by an individual in FY 14-15 across India.
− Acknowledged for my Key Contribution to Companies revenue at National Level and Qualified for Foreign
Travel Scheme for the second time in just span of 18 months
− Certified Google SMB Professional.
− Awarded by Google for generating maximum revenue for Google Products and Services at Ht Campus Digital
across India
Previous Engagement
1st
May 2013 – Till Date
HTCampus.com, Gurgaon (Firefly e-Ventures Ltd. Digital subsidiary of Hindustan Times Media)
Deputy Manager to National Key Accounts Team
Roles & Responsibility:
− Responsible for new Business Development for entire HT Campus product portfolio .i.e HT Campus Digital ,
Htcampus.com , mycollegeform.com,Resultsout.com and mycollegesabroad.com.
− Consultative selling of Social Media Solutions and digital Media solutions to prominent education Clients
− Generating revenues via some of the largest education Brands (Symbiosis, Shiv Nadar University, MDI
Gurgaon , Galgotia’s University , MIT Pune , KIIT Bhubaneswar , ICFAI etc. ) Prominent agencies
(Xebec , E-PageMaker , Group M , Ambedkar University ) and Publishers like Pearson’s and Oxford
university Press .
− Designing and Selling 360 degree online admission and Branding Solutions i.e Google Advt. Campaigns, Face
book and Twitter Campaign, Online Reputation Management Campaigns.
− Responsible for Educating, Designing, Implementing and delivering 360 degree online campaign to clients
with support marketing and Delivery Teams.
− Identification and aggressive acquisition of corporate key accounts with long term and sustainable buying
potential.
− Added Some Of the renowned Education brands to HT Campus Portfolio i.e Symbiosis Pune , Management
Development Centre Gurgaon , Galgotia’s University , NIIT University , Pearson’s Publisher etc

2. MAY 2012-MAY 2013
Ashok Leyland Ltd. ( A Hinduja Group Company )
Deputy Manager – Marketing (North Zone)
Roles & Responsibility:
- Understanding and evaluating the monthly business trends and devising new strategic initiatives along with
various channel partners to enhance market share and brand awareness amongst the target Group
− Generating leads via various promotion activities and providing support to sales team to convert the leads
generate.
- Sales Planning: Gathering and analyzing the trends for major product lines and designing forecast for the
current month for individual dealership using CRM tools and creating a forecast with the help of dynamics
observed
− Building public relationships & persistent interaction with various Nationalized Banks and Financial
Bodies (ICICI, HDFC, Indus Ind Bank, Magma, and Cholamandlam finance), Transport Unions, Mechanics
and Driver Unions to enhance Sales at Dealership end
− Banner Project: Designed marketing mix for intermediate commercial vehicle segment for Delhi NCR which
helped enhance market share by 1.3 %
− Designing and implementing aggressive acquisition strategies of corporate key accounts with long term and
sustainable buying potential
− Created a market evaluation report to understand best practices of Commercial vehicle industry and
benchmarking Ashok Leyland against competitors in market
− Using CRM applications to understand business trends and evaluating the performance of each and every
channel partner in terms of Sales , inventory , Market share , business planning
Internships and Training- I
March 2010 – June 2010 94.3 MY FM, Jalandhar (Dainik Bhaskar Group) Sales and Marketing Trainee
Role & Responsibilities:
− Responsible for ad-sales i.e. revenue generation though procurement of advertisements
− Generating revenues through corporate, semi corporate, retail, education & immigration, SME’s and
Banks Ad-Sales & marketing also tapping new business
− Introducing process & building strategizing implementation to grow station revenue
− Responsible for complete planning, packaging and implementation of creative solutions
− Appreciated for outstanding performance by station head amongst 4 other trainees and awarded Grade “A”
certification
Internships and Training - II
August’11 – Dec ‘12 Li and Fung Limited Market Research Trainee
Role & Responsibilities:
− Understanding the Product Mix, Visual Merchandising and Pricing mix for large format Retail stores in Delhi and
NCR
− Used both primary and secondary market research tools to understand the Consumer behaviour and Product mix
on shop floor
− Identifying the sale trends of Private labels with respect to labels at concession
− Mapping various large format Retailers (Pantaloons, Lifestyle, Westside, Reliance Trends) as per the target
audience they cater to
Other Engagements
May’04–Jun’04 Band Manager, Astitv
Role and Responsibilities:
− Band Manager for a music band called “ASTITV”, officially registered under Government of India
− Responsible and rewarded for fostering the official partnership with Radio 94.3 My FM
− Involved in Business Development : getting the shows to be performed at Ansal Plaza and JCIS ELITE
− Lyricist for the band , organized an opening for Gurdaas Mann, Euphoria nearly in the presence of 2000+
audience
− Managed the human resource dynamics of the Band
Extra-Curricular & Leadership Positions
− Lead, Marketing team at “Navjyoti India Foundation” , responsible for fund raising and Branding
− Secretary General , Marketing Academy at School Of Inspired Leadership
− Core Member, Sponsorship Team at SOIL for “Inspired Leadership Conference , 2011” and actively engaged in
getting partners and sponsors for the event
− Awarded with the First Prize in the Debate Competition at School Of Inspired Leadership
− Lead, Core team and Sponsorship team for the event: Technical Symposium, “UTKARSH”, thus successfully
obtaining sponsorships from several major market players
− Sponsorship Head and active member of the Core Team for “LPL (Lovely Premier League) “
− Held the First Position at National Level Debate, “Gyan Manthan”, LPU
− Stood First in National Level Mock Rock, “Gyan Manthan”, LPU