1. SAIVIBHUTI SHARMA
Corporate Sales Manager-Current CTC-8 Lac
Delhi NCR , India
Mobile: +91-9813586838
E-Mail: saisharma2000@gmail.com
Skype Name: Saivibhuti.Sharma
Aspiring for a challenging position in the Industry with a leading organization, where acumen to drive profitability and
establish strategic growth can be broadly used
PROFILE
• Seasoned professional offering over 9 years of well-owned experience, with excellent understanding of
business dynamics and updated market knowledge. Currently spearheading as “Corporate Sales Manager”
with HDFC STANDARD LIFE INSURANCE CO LTD, CHANNEL-“HDFC BANK”
• Resourceful and competent to create strategic relationship with Corporate Client and Customers through excellent
coordination/ negotiation skills for consistent business.
• Visionary leadership in assessing client needs, and strategically positioning programs and solutions aligned with
market needs/ projections. Proven ability to execute with integrity, ethics, and values based leadership.
• Employ analysis and creativity to form productive Teams, systems and strategic business partnerships.
Dedicated individual with a reputation for consistently going beyond what is required and using personal high
standards to achieve results.
• Excellence: Excellent Relationship-Builder, instrumental in business expansion and achieving bottom-line
growth. Cross-cultural leader with persuasive management style and a proven record of building and retaining
high performance teams; Strategic leader who identifies the marketing needs, devise tactical solutions for
product positioning in the market; Deep understanding of Business Development, including Sales, Marketing,
Strategy Planning, and Product Development.
• Milestones: Key contributor towards strengthening the existing relationships with Indian and neighboring regions
& increase share of wallet; Contributed towards network/ channel growth by communicating and coordinating
with the Channel Partners and running suitable Marketing Campaigns to make the product reach to the end
Users.
CAREER CHRONOLOGY
Organization Designation Duration
HDFC STANDARD LIFE INSURANCE CO LTD/
Channel-HDFC BANK
Corporate Sales Manager (Bank
Assurance)
July-14- Till Date
Unisys Info Solutions, India Senior Marketing Manager Jan 2013 - May 2014
Tata AIG Life Insurance Co Ltd, India Business Associate Manager Aug 2009 - Jan 2013
ICICI Prudential Life Insurance Company Ltd, India Agency Manager Mar 2006 - Aug 2009
HDFC Life is a joint venture between Housing Development Finance Corporation Limited (HDFC), India's
2. leading housing finance institution and Standard Life plc, the leading provider of financial services in the
United Kingdom.
HDFC Life continues to have one of the widest reaches among new insurance companies with about 500
branches in India touching customers in over 900 cities and towns. The company has also established a
liaison office in Dubai. HDFC Life has a strong presence in its existing markets with a strong base of
Financial Consultants and Corporate Channel Partners.
Role: As a Corporate Sales Manager:
To facilitate profitable insurance business within assigned geographic territory through channel partner i.e.
HDFC BANK
• Spearheading a Cluster with 14 HDFC Bank Branches for HDFC Life Business with a team of 12
Corporate Agency Manager Across locations which Comprises of 14 Branch Managers and 70 + Staff.
• To achieve targets for multiple parameters with specified team structure. Tracking and management of lead
servicing on daily basis and business generation coordination.
• Proven track record of successfully managing and establishing vertical Business for 14 HDFC BANK
Branches.
• Managing and maintaining relationship with the Channel Partner, providing them support in accord to meet
business numbers.
• Regular visits to HDFC Bank Branches to understand the needs and business flow month on month.
• Getting training necessities fulfilled for Partner, Bank Staff and Team.
• Ensuring a healthy product mix in order to meet Top Line & Bottom line, for the team and channel partner.
• Design and implement within budget, Local & Regional contest for auxiliary business.
• Updating team and channel partners on product changes if any.
• Scale additional banc assurance business through Self Lead Generation business through Team.
• Implementation of sales and marketing plans aimed at brand building, promoting products and services to
the clients.
• Co-ordination with other support functions of the organization in order to solve customer queries and
concern thereby ensuring smooth business operations.
• Instrumental in growth of business by 30% (Y-O-Y) in the assigned territory and reducing the attrition rate
by 30%.
• Getting activities planned, executed and done at Branch and market level for incremental business.
• Innovations to team for Cross Sell support of Bank Products like MF’s, PMS, Equity, Fixed Deposit,
Current Accounts, Saving Accounts, Gold etc, which added an incremental growth in the book size of the
Bank and added a strong bonding with the channel partners.
ACHIVEMENTS:
• Since joined Achieving 110% plus Sales target on month on month Basis/
FY Target-5 Cr.
• Won Award for and Certification of appreciation from SVP Banca for Achieving Core Product
targets for the 1st
Quarter.
• Won Award for and Certification of appreciation from SVP Banca for Achieving 1st
quarter targets
• During the tenure of 1 year mentored and promoted 3 Team members to next levels.
• Mentoring the biggest team of the Territory.
3. Unisys Infosolutions Pvt. Ltd. a flagship company of Unisys group incepted in 2005, is Entertainment,
Media & Technology company having 360 degree global infrastructure in distribution of entertainment,
media & technology services. The company diligently active in all domains viz. Mobile, Data, Web, Mobile
Apps, Physical and Digital distribution globally.
Specialties
VOD Content, Streaming Platform, WAP Content and Platform, Mobile Content, Bollywood Content, Indian
Regional content, IPTV Content, Linear Feed, Satellite, Cable, Terrestrial Rights Syndication
,Exclusive Digital Partner of “Yash Raj Films”
Role as a Senior Marketing Manager: Spearheaded the entire Marketing Division as Senior Manager Marketing.
Acknowledged as a Marketing Champion in driving business forward whilst delivering high standards, through creative
solutions. solely responsible for leading the Marketing Division. Respected leader of Sales teams, multimedia divisions
and corporate communications departments. Conceptualized and orchestrated marketing ATL and BTL campaigns that
effectively reinforce and build brand images resulting in higher ROI.
• Coordinating with PR Agencies for all PR activities for In House Production and other clients.
• Mentored team for sourcing Sponsors for Company’s In-House production
• Formulating strategies and positions by studying integration of new venture with company strategies and
operations, examine risks and potentials and estimate partners' needs and goals
• Promoted 2 online Portals of the Company:
o iiscandy.com:B2C cloud-based platform
o mobiletashan.com: B2C WAP platform
• Promoted VOD product for Vodafone-by the name of Bioscope
• Perform Social Media promotion, brand management and engagement and design.
• Media buying and selling: Coordinating with the Sales and Programming team of all the TV Channels PAN India
and Abroad and conduct campaign execution and optimization for Client’s product.
• Sourcing Sponsors for In house Production.
• Handled a Google AdWords account -Mobile, You-Tube and web promotions for the Clients
• Coordinated a 360* Marketing campaign for : Connect Broadband for PAN Punjab State
• Working across a variety of mediums including Print, TVC, Radio, Outdoor, PR and Digital, and have the ability
to work in a close and supportive team.
• Creating and executing B2C retention based campaigns predominately across online, mobile and traditional
channels.
• Managed the team to deliver targeted campaigns that best represent the customers' needs, also coordinate
with various marketing departments like Brand, Digital, Insights, Content and Communications.
• Coordinated with all the National Music Heads and Legal team of all the leading FM Radio Stations PAN India
and has closed Royalty Agreement with them.
• Coordinated Artist integration, interviews and Promotion of movies through TVC, Radio, Print, Social Media, PR
and Ground Events.
• Events coordinated by Marketing Division:
o Asia TV Forum ATF-Dec 2013, Singapore-Marina Bay Sands:
o 5th
Nokia Music Connect-Nov 2013:
o Federation of Indian Chambers of Commerce and Industry (FICCI Frames March 2014)-Mumbai.
4. ACHIEVEMENTS
• Successfully lead Mobile Campaign for company’s product Bioscope (Services integrated for Vodafone
subscribers)- through the leading Mobile Network- which resulted in Top Line of 110% of the Investment.
• Successfully handled campaigns for all the telecom Operators Pan India.
• Negotiated and Closed a Sponsorship deal of worth Rs 10 Lakhs after discounting till 70% and represented the
Company as a Support Partner for “5th
Nokia Music Connects (The Indian Music Forum 2013)”, a 2 days event
and venture between Branded, Hong Kong and leading Indian media company Radioandmusic.com.
• Took the initiative and resolved a 3 years old dispute with a leading Radio Station of the country and
recovered payment of Rs 8 Lacs.
• Negotiated rates for TVC and Radio spots and saved Cost of Inventory buying up to 75 Lacs.
• Negotiated and Reduced the rates of Print media by 50%
• Organized Branding for Unisys at Exhibition Area in Asia's Entertainment Content Market ATF-Singapore,
supported by e Reed Exhibitions
• Handled PR for the Company’s in house Production in different leading Newspaper and online portals.
• Organized and managed 15 different Ground events and other promotional activities for the promotion of the
product with in 1 month.
As a Business Associate Manager/ Agency Manager
• Spearheaded the entire recruitment process of the Insurance Advisors/ Business Associates
• Ensured overall development of trainees, adherence to training development plan, conducting trainings,
developmental workshops
• Ensured the timely promotion of the team and ensured that team achieve target
• Recruited the Business Associates and provide induction and training as per the company's policies
• Ensured the enrolment of Insurance Advisors and Business Associates
• Prepared business plan with the team of advisors and check the performance of advisors
• Organized the business promotion campaigns and ensured premium collection as per targets
ACHIEVEMENTS
• Promoted as Agency Manager post accomplishment of Goal-sheet during the first job in “ICICI Prudential”
• Won a Contest “HEALTH KA SIKANDER” By sourcing 25 health plans in a month
• Recognized as one of the top performer in the Branch
• Maintained qualification of 3 agents within a "10 A Months Contest" by successfully made the advisors sell 10
policies in a month.
• Qualified team members sell 58 Policies within 6 months to get promoted as Unit Manager
• Over Achieved Yearly Goal Sheet by 125% in Agent Activation Target.
• Sourced business/Premium of around 75 Lacs to hit the goal-sheet
AVAILABILITY
• 2 Months.
SKILL SET
• Traditional & Digital Marketing
• Social Media Marketing
• Event Management
• Negotiation
• Brand Management
• Distributor Management
• Campaign Management
• Business Development
• New Product Development & Launch
• Media Planning
• Strategic Planning
• Brand Positioning
• Market Research & Segmentation
• Visionary Leadership
5. • Training & Development • High Performance Team Management
LANGUAGE SKILLS
• Fluent in English (IELTS 7 BANDS) and Hindi
EDUCATION
• MBA- Hons (Marketing), Kurukshetra University, India - 2006
• Bachelor of Information and Management, Kurukshetra University, India – 2004
• Professional Diploma in Digital Marketing from National Institute of Information and Technology and
Institute of Digital Marketing Ireland. (Accredited by Further Education and Training Awards Council
(FETAC) of Ireland) -2014.
TRAININGS
1. Attended two days training on Leadership Skills, designed by “Development Dimensions
International” DDI It is a global consultancy dedicated to help Leaders to build strong leadership
capability.
Modules:
• Coaching for Success
• Planning and Organizing
• Setting Goals and Reviewing Results
2. Attended Three days training on Leadership Skills, designed by “Development Dimensions
International” (DDI)
Modules:
• Stepping in to Leadership
• Essentials of Leadership
3. Management Orientation Programs, ICICI Prudential Life Insurance Co. Ltd, India (1 Month)
4. Fundamental Business School, IRDA Agent Recruitment Test, India (15 days)
5. 2 days boot Camp on Digital Marketing Organized by AFACs Campus at Gurgaon.
6. Online Training:
• The Challenges of Corporate Ethics
• Risks
• The Company as a Legal entity-Subject to Rights and Obligation
• Globalization of Ethics
• Ethics Mode of Management
Family Background
Father: Retired Professor and Former Pro- Vice -Chancellor-Central University,
Member: DAV Management Committee -New Delhi.
President Council for Teacher Education-“Haryana State Chapter”
Life Long President-Nagaland Institute of Health, Environment and Social welfare -Nagaland.
6. Professor-Harmony Philosophy Chair-(IASE) Deemed University- Sardar Sheher Rajasthan
Mother: Former Principal “College of Education”
Wife: Former Lecturer “College of Education” –Currently on break for Child Care.
7. Professor-Harmony Philosophy Chair-(IASE) Deemed University- Sardar Sheher Rajasthan
Mother: Former Principal “College of Education”
Wife: Former Lecturer “College of Education” –Currently on break for Child Care.