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Pir Bux Bhutto C.V

Pir Bux Bhutto has over 30 years of experience in sales and marketing roles for companies like Pakistan United Mobile, Unilever Pakistan Limited, and Revlon Cosmetics Pakistan Limited. He specialized in developing sales strategies, managing sales teams, and growing business. Some of his responsibilities included developing profitability models, annual target planning, product launches, ensuring policy implementation, and analyzing market data. He received several awards and achievements for his performance.

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Pir Bux Bhutto
Phone: +92-300-8371473
pirbuxbhutto@yahoo.com
Experience
National Sales Manager Pakistan United Mobile (Voice)
Doubled the business size By following key actions:
 Overall management of nationwide sales team and dealers (Business Partners)
 Managing overall operations , budget , profitability ,sales and service performance from nationwide Sales
and Service centres
 Development and implementation of profitability model to ensure business profitability from nationwide
Sales and Service centres
 Development and implementation of profitability model to ensure business profitability from nationwide
Sales and Service centres
 Liaise with concerned departments, design and ensure implementation of standardized polices & process
nationwide to meet exceedingly exceptional customer & consumer satisfaction level.
 Annual Target Planning for channel and aligning Trade Marketing and supply chain accordingly
 Nationwide visits to ensure policies & processes implementation , market penetration and product
availability/visibility
 Based on market situation plan, launch and monitor sales campaigns and promos
 Assigned projects management, new product launches and execute go-to-market strategies
 Ensure that nationwide teams are fully trained and equipped with company product and policies knowledge
 Defining and executing strategies for business development, expansion and increased market penetration
 Responsible for product visibility and availability and customer awareness programs to increase business
and market pull
 Formulate and review sales and customer service strategy in line with company’s commercial strategy
 Commission and KPI polices development and updating it for efficiency enhancement
 Responsible for these segments performance and expansion, policies and processes review , strategize
and supervise target achievement through nationwide sales and marketing teams
 Re-Aligned entire national sales team by creating a composed and structured way of working
 Restructured team motivational system to retain and synergize national team
 Introduced Loyalty plans for trade to gain maximum on-going market share
Unilever Pakistan Limited, South Zone ( Sindh, Baluchistan, And Part of Punjab)
Assistant Manager – Route to market Development , July 2012- Till December 2013
 Design and execute RTM model for extension of Deep rural coverage and strengthen reach.
 Accelerate Rural Growth by devising cost effective Distribution models I.e. “Sub Agents”
 Effectively planning linkage between RTM Master Customer & Sub Agents to ensuring healthy B3 Profit.
 Design & monitor Budgeting & Sales Forecasting 7 Building profitable Trade activities.
 Implementing SOPs of Cost to serve & profitability slabs for master Customers.
 Handling, Negotiating, & Performance Monitoring 3rd Party activity partners such as “Fountain head”
 Analysis of Penetrations & productivities and cascading team to inline team with Availability agendas
 Increase in Direct Distribution Coverage by 20%through Rural Uncovered Survey & POPs Census by
exploring 5600 Outlets & 1560 new Villages.
Unilever Pakistan Limited, Hyderabad
Area Manager- Hyderabad , April 2008- June 2012
 Forecasting, Planning, & Executing Sales Plans & Brand Wise Targets Delivery.
 Managing 11 Direct Distributions, 13 B-3 agents& 6 Territory Managers through continuously delegation of
Responsibilities & Accountability by following Key performance Sales operational indicators & procedures.
 Building and aligning team with connection to changing market dynamics and Company requirements .
 Responsible of PKR 1.5 Billion Business turnover contributing with 24% ratio in Regional business.
 Planning & Designing of Joint Business Plans with Distributions to increase accountability & continuous day
to day business operations & time to time debriefing of the plans.
 Maximizing Market serving approaches & essential use of Human Resource.
 Gauging Distributional current and futuristic Financial Health.
 Training HR in Channel, Perfect Store, Merchandizing, & Sales Management to achieve KPIs / Scores.
 Gauging Interface, Merchandizing, & Perfect Store/Inter face performance & their Business Terms.
 Building Processes, Intelligence & Mechanism to communicate Competitor activities Vis a Vis Unilever
 On field & in Class coaching of field regarding E-Learning Modules of “Lagun” such as FCS, P.S, IQ, etc.
 Driving Good Warehousing Practices and Protocols, & Rehabilitating Team on Safety on and off Job.
Unilever Pakistan Limited, Sindh Baluchistan
Area Manager Out Of Home Channel ( Beverages), Jan 2000 to- April 2008
 Launched OOH Channel Business Model & Implemented by Recruiting 15 & Merging 81 Unilever
Corporate Distributors Across geography& Incorporated 14200 Beverages Outlets on vast scale.
 Customized activities planning to activate & engage OOH Retailing outlets & Shifting from
Loose/competition brands to UPL Tea.
 Health Awareness on ground activities & campaigns to switch consumers from loose tea to UPL
Beverages.
 Recruiting & Training Huge number of HR for serving the model and alignment.
 Year on Year Immense Volume and Value growth and touching new peaks from Rs. 2mn to Rs. 820mn.
 Formulating, Designing, & Implementing new innovative ways of Outlets conversions
 Synergizing team with close ended accountability systems and fully adhering to reporting protocols.
 Building Innovative ways of Marketing activities & Merchandizing like “Hotels Walls branding”, “Branded
gifts& many other Items on Purchase Gifting System”.
 Researching & developing new ways of Beverages Consumption Increasing techniques & continuously
engaging marketing team to formulate the planned strategies.
 Implanting new and innovative ways of merchandising like Airports, Railway Stations, Bus Stops, and
Music Festivals and tagging brands to increase Market Value & Consumer Loyalty.
 Communicating consumer insights and taste preferences with marketing team and incorporating in brands.
 Ensuring smooth operational activities in distribution by continuous accountability & responsibility chain.
 Planning & Implementing Visibility drives.
.
Unilever Pakistan Limited, (Nawabshah, Larkana and Sukkur Areas)
Field Manager, April 1991-Dec 1999.
 Ensuring Growth of Unilever GT Business by handling Current and Appointing New Distributors.
 Ensuring even distribution of Unilever products at marketplace.
 Penetrating & Monitoring Availability of Existing & New Brands / SKUs.
 Leading& driving Distributor’s sales team.
 Ensuring Distributor’s sustainability &healthy business growth.
 To ensure delivery of sales targets along with the availability & Visibility of Unilever brands.
 Timely verifying and settlement of distributional claims to re-invest finances in Business
 Handling Trade issues and strengthening Trade Relations.
Revlon Cosmetics Pakistan Limited ( Sindh, Baluchistan, Punjab)
Field Manager, April 1984- March 1991
 Launched Revlon Cosmetics by Appointing New Distributors in 65 Cities/ Towns.
 Training Distributions and HR for market coverage and Products Detailing.
 Managing Stock supplies, & Payment Collection between Distributions & Head Office.
 Ensuring Availability, Visibility, & Merchandising Standards at Cosmetics.
 Eyeing Competitor Activities & Launches and Timely communicating.
 Ensuring Trade incentivised activities to leverage Sales & Target Achievement Monitoring
Gillette Pakistan, South Zone
Sales Representative, March 1983- April 1984.
 Responsible of Building & Driving New Business by Effective Coverage Town to Town.
 Engaging consumers for trail generation and product introduction.
 Ensuing Stock Supplies at Central Distribution and Target Achievement ( Both primary & Secondary)
 Engaging Wholesalers in lucrative Brand Promotional Business Offers to Penetrate via Retail Basket.
 Ensuring Availability & Visibility with merchandising tools deployment.
Awards & Achievements
 Best Area Manager Award in Surf Excel in National Sales Conference 2012
 Best Performer Award continuously 6 years Undisputed in OOH Business
 Recognition on Achieving & Year on Year 90% Growth on Average in OOH
 Successfully Achieved 121% Deep Rural POPs extension Targets 2012.
 Appointed new RTM business in Thatta belt appointed new agents, Achieved highest ever record
breaking volume growth of 85%
 Appreciation for Building RTM Tando Muhammad Khan and achieving 56% Growth
 Appreciation on Saving Rs. 2.1 MN Company Cost to serve expenses
 Acknowledge for Highest Business Growth in RTM Business in Project “Twister”
 Best Area Manager Award Sunsilk Shampoo
 Acknowledged for Regional Training Champion
 Recognition on Verifying up to 14200 new points of consumptions for OOH business, started services
at 10800 and converted 6700 regular POCs.
 Acknowledged for Achieving Brands Productivity Targets & Achievement in RTM Model
 Acknowledged for achieving 71% Perfect Stores Compliance
 Using Social and Personal relations, helped to free colleague who was kidnapped
 Appreciation on resolving issue as FIR was lodged against company in Khan PurMahar
 Appreciation on fighting and winning case lodged against Unilever in Shikarpur
 Successfully executed sub agent’s loyalty program “Twister”.
 Successfully achieving Team Scores of “Laagun E- Learning Modules”
 Installation of 300 Tea vending Machines /and 2900 small branded tools
 in All Job roles, Planned & Implemented Activities / Promotional Trade Offers such as: Lucky draw,
Scratch & Win, Redemption Packs,
Training & Courses
 7 Habits of the highly effective peoples.
 Bias for action.
 Customer handling.
 Essentials of Negotiations.
 Essential Territory & Outlet Management
 Effective Communication & presentation skills.
 Workshop on “Training and Coaching”
 6x9 Field Coaching
 Who Moved my Cheese
 Mirror Mirror
Education
University Of Sindh Jamshoro
Masters of Economics, May 1983

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Pir Bux Bhutto C.V

  • 1. Pir Bux Bhutto Phone: +92-300-8371473 pirbuxbhutto@yahoo.com Experience National Sales Manager Pakistan United Mobile (Voice) Doubled the business size By following key actions:  Overall management of nationwide sales team and dealers (Business Partners)  Managing overall operations , budget , profitability ,sales and service performance from nationwide Sales and Service centres  Development and implementation of profitability model to ensure business profitability from nationwide Sales and Service centres  Development and implementation of profitability model to ensure business profitability from nationwide Sales and Service centres  Liaise with concerned departments, design and ensure implementation of standardized polices & process nationwide to meet exceedingly exceptional customer & consumer satisfaction level.  Annual Target Planning for channel and aligning Trade Marketing and supply chain accordingly  Nationwide visits to ensure policies & processes implementation , market penetration and product availability/visibility  Based on market situation plan, launch and monitor sales campaigns and promos  Assigned projects management, new product launches and execute go-to-market strategies  Ensure that nationwide teams are fully trained and equipped with company product and policies knowledge  Defining and executing strategies for business development, expansion and increased market penetration  Responsible for product visibility and availability and customer awareness programs to increase business and market pull  Formulate and review sales and customer service strategy in line with company’s commercial strategy  Commission and KPI polices development and updating it for efficiency enhancement  Responsible for these segments performance and expansion, policies and processes review , strategize and supervise target achievement through nationwide sales and marketing teams  Re-Aligned entire national sales team by creating a composed and structured way of working  Restructured team motivational system to retain and synergize national team  Introduced Loyalty plans for trade to gain maximum on-going market share Unilever Pakistan Limited, South Zone ( Sindh, Baluchistan, And Part of Punjab) Assistant Manager – Route to market Development , July 2012- Till December 2013  Design and execute RTM model for extension of Deep rural coverage and strengthen reach.  Accelerate Rural Growth by devising cost effective Distribution models I.e. “Sub Agents”  Effectively planning linkage between RTM Master Customer & Sub Agents to ensuring healthy B3 Profit.  Design & monitor Budgeting & Sales Forecasting 7 Building profitable Trade activities.  Implementing SOPs of Cost to serve & profitability slabs for master Customers.  Handling, Negotiating, & Performance Monitoring 3rd Party activity partners such as “Fountain head”  Analysis of Penetrations & productivities and cascading team to inline team with Availability agendas  Increase in Direct Distribution Coverage by 20%through Rural Uncovered Survey & POPs Census by exploring 5600 Outlets & 1560 new Villages.
  • 2. Unilever Pakistan Limited, Hyderabad Area Manager- Hyderabad , April 2008- June 2012  Forecasting, Planning, & Executing Sales Plans & Brand Wise Targets Delivery.  Managing 11 Direct Distributions, 13 B-3 agents& 6 Territory Managers through continuously delegation of Responsibilities & Accountability by following Key performance Sales operational indicators & procedures.  Building and aligning team with connection to changing market dynamics and Company requirements .  Responsible of PKR 1.5 Billion Business turnover contributing with 24% ratio in Regional business.  Planning & Designing of Joint Business Plans with Distributions to increase accountability & continuous day to day business operations & time to time debriefing of the plans.  Maximizing Market serving approaches & essential use of Human Resource.  Gauging Distributional current and futuristic Financial Health.  Training HR in Channel, Perfect Store, Merchandizing, & Sales Management to achieve KPIs / Scores.  Gauging Interface, Merchandizing, & Perfect Store/Inter face performance & their Business Terms.  Building Processes, Intelligence & Mechanism to communicate Competitor activities Vis a Vis Unilever  On field & in Class coaching of field regarding E-Learning Modules of “Lagun” such as FCS, P.S, IQ, etc.  Driving Good Warehousing Practices and Protocols, & Rehabilitating Team on Safety on and off Job. Unilever Pakistan Limited, Sindh Baluchistan Area Manager Out Of Home Channel ( Beverages), Jan 2000 to- April 2008  Launched OOH Channel Business Model & Implemented by Recruiting 15 & Merging 81 Unilever Corporate Distributors Across geography& Incorporated 14200 Beverages Outlets on vast scale.  Customized activities planning to activate & engage OOH Retailing outlets & Shifting from Loose/competition brands to UPL Tea.  Health Awareness on ground activities & campaigns to switch consumers from loose tea to UPL Beverages.  Recruiting & Training Huge number of HR for serving the model and alignment.  Year on Year Immense Volume and Value growth and touching new peaks from Rs. 2mn to Rs. 820mn.  Formulating, Designing, & Implementing new innovative ways of Outlets conversions  Synergizing team with close ended accountability systems and fully adhering to reporting protocols.  Building Innovative ways of Marketing activities & Merchandizing like “Hotels Walls branding”, “Branded gifts& many other Items on Purchase Gifting System”.  Researching & developing new ways of Beverages Consumption Increasing techniques & continuously engaging marketing team to formulate the planned strategies.  Implanting new and innovative ways of merchandising like Airports, Railway Stations, Bus Stops, and Music Festivals and tagging brands to increase Market Value & Consumer Loyalty.  Communicating consumer insights and taste preferences with marketing team and incorporating in brands.  Ensuring smooth operational activities in distribution by continuous accountability & responsibility chain.  Planning & Implementing Visibility drives. . Unilever Pakistan Limited, (Nawabshah, Larkana and Sukkur Areas) Field Manager, April 1991-Dec 1999.  Ensuring Growth of Unilever GT Business by handling Current and Appointing New Distributors.  Ensuring even distribution of Unilever products at marketplace.  Penetrating & Monitoring Availability of Existing & New Brands / SKUs.  Leading& driving Distributor’s sales team.  Ensuring Distributor’s sustainability &healthy business growth.  To ensure delivery of sales targets along with the availability & Visibility of Unilever brands.  Timely verifying and settlement of distributional claims to re-invest finances in Business  Handling Trade issues and strengthening Trade Relations. Revlon Cosmetics Pakistan Limited ( Sindh, Baluchistan, Punjab) Field Manager, April 1984- March 1991  Launched Revlon Cosmetics by Appointing New Distributors in 65 Cities/ Towns.  Training Distributions and HR for market coverage and Products Detailing.  Managing Stock supplies, & Payment Collection between Distributions & Head Office.  Ensuring Availability, Visibility, & Merchandising Standards at Cosmetics.  Eyeing Competitor Activities & Launches and Timely communicating.  Ensuring Trade incentivised activities to leverage Sales & Target Achievement Monitoring
  • 3. Gillette Pakistan, South Zone Sales Representative, March 1983- April 1984.  Responsible of Building & Driving New Business by Effective Coverage Town to Town.  Engaging consumers for trail generation and product introduction.  Ensuing Stock Supplies at Central Distribution and Target Achievement ( Both primary & Secondary)  Engaging Wholesalers in lucrative Brand Promotional Business Offers to Penetrate via Retail Basket.  Ensuring Availability & Visibility with merchandising tools deployment. Awards & Achievements  Best Area Manager Award in Surf Excel in National Sales Conference 2012  Best Performer Award continuously 6 years Undisputed in OOH Business  Recognition on Achieving & Year on Year 90% Growth on Average in OOH  Successfully Achieved 121% Deep Rural POPs extension Targets 2012.  Appointed new RTM business in Thatta belt appointed new agents, Achieved highest ever record breaking volume growth of 85%  Appreciation for Building RTM Tando Muhammad Khan and achieving 56% Growth  Appreciation on Saving Rs. 2.1 MN Company Cost to serve expenses  Acknowledge for Highest Business Growth in RTM Business in Project “Twister”  Best Area Manager Award Sunsilk Shampoo  Acknowledged for Regional Training Champion  Recognition on Verifying up to 14200 new points of consumptions for OOH business, started services at 10800 and converted 6700 regular POCs.  Acknowledged for Achieving Brands Productivity Targets & Achievement in RTM Model  Acknowledged for achieving 71% Perfect Stores Compliance  Using Social and Personal relations, helped to free colleague who was kidnapped  Appreciation on resolving issue as FIR was lodged against company in Khan PurMahar  Appreciation on fighting and winning case lodged against Unilever in Shikarpur  Successfully executed sub agent’s loyalty program “Twister”.  Successfully achieving Team Scores of “Laagun E- Learning Modules”  Installation of 300 Tea vending Machines /and 2900 small branded tools  in All Job roles, Planned & Implemented Activities / Promotional Trade Offers such as: Lucky draw, Scratch & Win, Redemption Packs, Training & Courses  7 Habits of the highly effective peoples.  Bias for action.  Customer handling.  Essentials of Negotiations.  Essential Territory & Outlet Management  Effective Communication & presentation skills.  Workshop on “Training and Coaching”  6x9 Field Coaching  Who Moved my Cheese  Mirror Mirror Education University Of Sindh Jamshoro Masters of Economics, May 1983