1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional Arctic Monkeys is promoted by their own
singles, his merchandise and when their songs
are played on the radio.
http://www.arcticmonkeys.com/
Extension of income Another way the band/artist makes money. http://www.arcticmonkeys.com/gigs.php
http://www.arcticmonkeys.com/releases.php
Extension of outlets Things a band/artist sells. http://www.arcticmonkeys-store.co.uk/
Synergy Merchandise the band/artist sells. http://www.arcticmonkeys-store.co.uk/
Producers strategies Arctic Monkeys strategies are selling CDs,
tickets and merchandise
http://www.arcticmonkeys-store.co.uk/
http://www.arcticmonkeys.com/releases.php

2. Music Video Purposes Analysis