Media

2.  The website is primarily black and white, this will be used to compliment the bad
boy look in which is the look Arctic Monkeys strive to achieve.

3.  The bands' latest upload on their YouTube channel is featured as a main widget on
their site. The bands logo is clear and visible on the site, and there is a 10 page
link header at the top of the site. About a third of the website is taken up by self
promo and advertising.
 As you scroll down the website, the Arctic Monkey’s logo and the link header
scrolls down with you. There is also a huge section of videos for the viewer to
choose from. A subtle twitter link is also placed at the bottom of the site, and the
news section takes up the entire second half of the home screen, making it a
highly significant part of the website.

4.  There is a clear archive of the old news. This again, implies the importance to
inform there fans. The news page shows that the need to involving their fans is a
major priority, possibly explaining why they have a huge fan base.

5.  There is an option to buy tickets, informing whether they are sold out or not. Tour
dates, city and venues are also listed.

6.  Here there are different albums of photos, ranging from their most recent to their
earliest. They also organise the images by year.

7.  The video section includes all the videos from the band's official YouTube page.
There is also a comment section. This can imply that the Arctic Monkeys' fan base
likes to voice their opinion. Their latest upload is the biggest.

8.  This is a list of everything the Arctic Monkeys have ever released, which is ideal
for newer fans.

9.  The forum link on the page leads you to a separate window where fans can
comment, and start conversations with fellow fans. Some conversations have over
100,000 comments showing how popular the band is.

10.  This is a whole page dedicated to signing up to their fan page.