Music videos provide promotional, financial, and distribution benefits for artists and record labels. They promote the artist's music and brand through airplay and online streaming, which extends their income from sales of recordings, concert tickets, and merchandise. Record labels leverage music videos to create synergies between the artist's various outlets and strategically promote the artist's work across albums, tours, and branded products to maximize profits.

1. Music Video Purposes Analysis
Comment on the following aspects in relation to PURPOSES and BENIFITS for artist/band and target audience
Provide an explanation in relation to benefits
(promotion, extension of income & outlets,
synergy opportunities and strategies used by
producers to benefit label and artist)
Provide any research evidence you can find that supports explanations of
benefits for artist, record label and audience
Promotional The 1975 are promoted by their singles they
have out, there merchandise and when their
song gets played on the radio.
http://store.universal-music.co.uk/restofworld/albums/the-1975-the-1975-cd-
album/invt/0602537405169
Extension of income Another way the band/artist makes money. . http://store.universal-music.co.uk/restofworld/albums/the-1975-the-1975-cd-
album/invt/0602537405169
Extension of outlets Things a band/artist sells. http://store.universal-music.co.uk/restofworld/the-
1975/clothing/icat/the1975clothing
Synergy Merchandise the band/artist sells. http://store.universal-music.co.uk/restofworld/artists/the-1975/icat/the1975
Producers strategies The 1975 strategies are selling CDs, tickets and
merchandise
Their CD: http://store.universal-music.co.uk/restofworld/albums/the-1975-the-
1975-cd-album/invt/0602537405169
Tickets: http://the1975.com/tour
Clothing: http://store.universal-music.co.uk/restofworld/the-
1975/clothing/icat/the1975clothing

2. Music Video Purposes Analysis