The digital storyboard summarizes the marketing campaign for the first Magical Mystery Festival, a Beatles tribute festival. It uses footage from protests and global warming rallies to convey a message of promoting love over hate. The narration invites the target audience of 18-24 year olds in the Chicago area to shut off devices and enjoy a day filled with music, food, workshops and more at the Jay Pritzker Pavilion. It promotes purchasing tickets ranging from $35-55 before they sell out.

1. Digital Storytelling Storyboard: The Magical Mystery Festival
1. State your marketing goal(s).
a. The goal is to market The Magical Mystery Festival for the first year it is running in 2022.
2. What is the marketing opportunity and the potential audience? Research the marketing opportunity and provide a target
market analysis, then select the potential audience based on your research?
a. The marketing opportunity is the potential audience members for the first year of The Magical Mystery Festival. The
target market is young people ages 18-24 because according to Beech 30% of The Beatles’ listeners on Spotify are
between the ages of 18-24 (2019). Our secondary market would be people aged 25-29 because they come in as the
second highest age group listening to The Beatles on Spotify according to Beech, 2019. Our target market would also
include people in the Chicago area, because through research we found that in the United States Chicago has the
highest concentration of Beatles listeners on Spotify.
3. What is the brand story objective?
a. Our objective is to show the audience what our festival is going to be all about. We want our festival to be a safe
place and we want to build a community there.
4. What digital formats and/or online social media platforms will you use to achieve your marketing goal?
a. This video will be posted on Instagram, Facebook, Twitter, YouTube, and Tiktok. It will also become a paid marketing
campaign on Instagram and Facebook to really make sure we reach as many people as possible. For this reason, we
will also limit this video to a maximum of 60 seconds. We will also upload this video to our website and potentially
pay for an ad on a local tv station in Chicago.
Develop creative strategy for a video solution including a storyboard; this can be video for website, digital viewing, or specific media
channels like YouTube, Facebook, or other social media platforms to achieve your marketing objectives.
Images (generalor specific, location if known): The opening scene will be of the recent Black Live Matter protests.
Design (background color, font style, special effects): There will be almost a tv static transition when the clip starts.
Audio (music, sound effects): You will be able to hear the protesters from the video clip.
Narration (the actual text that you would record to accompany this slide): “In a world so full of hate and destruction”

2. Images (generalor specific, location if known): Video footage of global warming protests.
Design (background color, font style, special effects): TV static transition to new video footage.
Audio (music, sound effects): The intro audio to All You Need is Love starts playing in the background.
Narration (the actual text that you would record to accompany this slide): “Where we have to fight so hard for what’s right”

3. Images (generalor specific, location if known): TV shutting off effect.
Design (background color, font style, special effects): Black background.
Audio (music, sound effects): All you hear is the distant sound of All You Need is Love by The Beatles.
Narration (the actual text that you would record to accompany this slide): “We invite you to shut off your devices for and enjoy a day
where we put a little less hate into the world and a little more love.”
Images (generalor specific, location if known): Flash to drone video footage of the Jay Pritzker Pavilion.
Design (background color, font style, special effects):
Audio (music, sound effects): All you need is love is still playing in the background.
Narration (the actual text that you would record to accompany this slide): “Here at the Jay Pritzker Pavilion we present The Magical
Mystery Festival”

4. Images (generalor specific, location if known): Video footage of practices with the musicians.
Design (background color, font style, special effects):
Audio (music, sound effects): All you need is love is still playing in the background.
Narration (the actual text that you would record to accompany this slide): A Beatles Tribute festival to be remembered.
Images (generalor specific, location if known): Video of some of the food trucks set to be at the festival.
Design (background color, font style, special effects):
Audio (music, sound effects): All you need is love is still playing in the background.
Narration (the actual text that you would record to accompany this slide): With food trucks, vendors, workshops, psychics and more.

5. Images (generalor specific, location if known): Image of our website showing where to find tickets for sale.
Design (background color, font style, special effects):
Audio (music, sound effects): All you need is love is still playing in the background.
Narration (the actual text that you would record to accompany this slide): With tickets ranging from $35- $55 they’re going fast! Buy
your tickets now at www.magicalmysteryfest.com