1. Prakash Ranjan
MBA (Marketing)
Phone: 09920365699
Email: prak.ranjan@gmail.com
SALES / MARKETING & BUSINESS DEVELOPMENT EXPERTISE
About 12 Years of Pioneering Success in Channel Sales, Post Sales Service, Customer Relationship Management,
Team Management and Key Account Management
CAREER GOAL: Seeking challenging assignments in Business Development / Client Servicing / Sales &
Marketing using proven skills of managing, planning, and organizing acquired through varied work experience,
for a well reputed and established business unit.
EXECUTIVE SUMMARY
 Possess over 12 Years of commendable experience in expanding market, brand-building,
Channel Management & formulating new ideas and ways of enhancing business and winning
customers.
 Recognized leadership qualities with experience of developing and leading highly effective and
successful work teams; successful track record in leading, training & monitoring the performance
of team members to ensure efficiency in sales operations and meeting targets.
 Consummate professional a keen business acumen in analyzing and understanding business
requirements, customer-value maximization and develop new business and revenue streams.
CORE DOMAIN KNOWLEDGE
Channel Management •New Business Development • Relationship Management • Promotional
Activities •Dealer/Distributor Management • Team Management
PROFESSIONAL EXPERIENCE AND ACCOMPLISHMENTS
Star India Pvt. Ltd.
Area Sales Manager, Oct’12 to till date
Current Location – Mumbai
Highlights:
 Achieving Sales Value & collection Targets: Achieving revenue and collection target for the
given geographical territory and delivering long term sustainable revenue strategy.
 Key accounts /Institutional Sales: Be the custodian of revenue and collection performance of the
business and also be responsible for yield maximization. Monitor competition, develop strategies to maximize
market share in terms of addition of channels and reach.
 BTL Initiatives: Working with Customer Marketing Team for on ground promotions, celebrity
management, trade promotion and merchandising.
 Distributor Management: Manage Distributor Relationships, develop capabilities of their sales team
And mange stocks, credit limit, piracy check, LMO connect.
 Forecasting & Trend Analysis: Monthly and Quarterly collection planning as well as analyzing trends.
Key Accomplishment:
 Managing a team size of 5 people handling Thane and Raigarh.
 Achieved Year on year revenue and collection target.
 Closed deals for key accounts who contributes major revenue sharing.
HCL Infosystems Limited
Key Account Manager , July’11 – Oct’12
Product Line – Nokia Accessory, Apple I Pod, Kodak Camera, San disk, Hitachi LCD and LED, Maxell
Headset, JBL, Powerplus.
Current Location – Mumbai
Highlights:
 Achieving Volume, Sales Value & Profit Targets: Constantly work towards achieving primary and
secondary sales targets by designing and delivering long term sales strategy.

2.  Key accounts /Institutional Sales: Be the custodian of revenue and cost performance of the business
and also be responsible for yield maximization. Monitor competition and develop strategies to maximize market
share.
 BTL Initiatives: Working with Customer Marketing Team for on ground promotions in outlets to increase
sales and manage on ground brand image.
.
 Distributor Management: Manage Distributor Relationships, develop capabilities of their sales team, and
manage stocks, credit limits & outlet coverage.
 Manage People for Success: Use Nokia, Apple, Kodak High performance Coaching model to develop and
grow people and release their full potential.
 Forecasting & Trend Analysis: Monthly and Quarterly demand planning and analyzing trends of the
business.
Key Accomplishment:
 Managing a team size of 20 people handling entire western line.
 Top performer in Q4 2011-2012 nationally, won foreign trip.
 Managing a team size of 40 Nokia promoters for generating maximum revenue from promoter outlets.
 Started business with new channel partner – APR stores for IPOD business.
Asian Paints Limited
Sales Supervisor, September’09 – June’11
Current Location - Mumbai.
Highlights:
 Achieving Volume, Sales Value & Profit Targets: Successfully managed to achieve targets.
Identified and created opportunities through successful add on services, Implementation of Fast products in Key
accounts.
 Key accounts / Institutional Sales: Skillfully implemented various reporting formats. Built and
maintained a customer dashboard to record the overall health of the account and monitor satisfaction on
quarterly basis.
 Depot Management: Designing of monthly scheme letter product wise and segment wise, Material
forecasting, Sku wise sales review per month, Distribution route planning, Monthly credit note.
 Increasing the width and depth of distribution: Identifying financially strong / cost-effective and
reliable Channel Partners and establish strategic alliances to facilitate deeper market penetration, thereby
enhancing sales.
 Brand Initiatives: Working with Customer Marketing Team for on ground promotions in outlets to
increase sales and manage on ground brand image.
.
 Distributor Management: Manage Distributor Relationships, develop capabilities of their sales team, and
manage stocks, credit limits.
 Market Intelligence: Feed market feedback and information (related to sales volume, competition, and
Customer feedback) back to all relevant function.
• Manage People for Success: Leading mentoring and monitoring the performance of all the six sales officers.
KPI setup, product wise target allocation, performance appraisal, and review of sales officer on monthly basis.
Key Accomplishments
 Spearheading a team of six sales professional and controlling a business value of Rs.18 Cr.
 Recognized and appreciated for addition of three major customers on the service differentiation factor.
 Pioneer in implementation of new technology like water borne paint in few customer for this market.
Asian Paints Ltd.
Key Account Officer (West Region), October’06 - August’09.
Location- Mumbai.
Key Accomplishments

3.  Joined as Officer–Sales and hold the credential of being promoted in a short span of 7 months to Key
Account officer.
 Coordination and strategy implementation and measurement for a team of sales professional from across
India.
 Got the Best customer service award for the fiscal year 2006-07 in client servicing domain.
 Significantly contributed in improving the sales figures for the fiscal year 2007-08 and 2008-09 was
awarded with the Champion - Industrial Camp –All India and stood 1st
on National level.
 Recipient of various awards viz.:
o Aaj ka Star Kal Superstar prize - National Level(2006-07)
o Champion-Industrial Camp - All India(2007-2008)
o Champion-Industrial Camp - All India(2008-2009)
MARC SANITATION PVT LTD.
Management Trainee
June 2006 – Sep 2006,
Location – Mumbai.
Accomplishments
 Added three new dealers and two new projects from new area.
 Identified potential business area for new network rollouts in New Mumbai and across Central line.
 Worked with project team members to tap new builders and maximize the reach of the product.
 Organised promotional activities throughout Navi Mumbai and Central line for enhancing the company’s
reach in those areas.
M/S R. P. Retraders.
Sales Executive
Jan 2002 – Jan 2004,
Location – Chapra.
Accomplishments
 Created awareness among the bus operators and truck owners about benefits of Retreading.
 Build relationship with transporters for recurring business.
 Implemented new credit policy which added new customer and business.
SKILL UPDATION
 Dealer management program
 Product Training Program
 Communicating to win
 Communicating for interpersonal effectiveness
 Business Writing Skill
 The 7 Habits of Manager
 Hunter Program
ACADEMIC AND PROFESSIONAL CREDENTIALS
• Master in Business Administration (MBA)-Marketing, 2006, Pune University.
• B. Sc. Chemistry, 2002, JP University, Chapra.
• IT Skill Set : Knowledge and understanding of MS office package and working on SAP package.
PERSONAL INFORMATION
 Address : Prakash Ranjan, C/O Sabin Gupta, Flat No. A203, Aspen ,
Raheja Gardens, Thane – 400604
 Tel no : 09920365699/ (022)25828771
 Date of Birth : 11th
Nov 1980
 Marital Status : Married
 Language Known : Hindi, English, Marathi
REFERENCES: Available upon request.