Working as a Regional Sales Manager heading UP & CG

1. Kuldeep Saxena
Mobile: 0998426844, 09713411832 E-Mail: kuldeepsaxena1975@gmail.com
REGIONAL SALES MANAGER: Offering 20+ years of expertise of
heading Operation Management ,Sales, Trade Marketing,
Distribution and Retail Operations in the FMCG ,TELECOM and
DTH Sector
Presently associated with R S JENNI INDIA TRADING PVT. LTD. as
REGIONAL SALES MANAGER-UP&CG visionary & mission-oriented leader
with extensive experience in Retail and Promotional Marketing. Deft in driving new
business through key accounts and establishing strategic partnerships and dealer relationships
to increase channel revenue. Aggressive sales & marketing tactics with strong exposure of
working with prominent and high profile accounts. Expert in sophisticated sales models and
vast knowledge of both the marketplace and the capabilities & complexities of products.
Expertise in developing & managing Retail Channels in order to enhance the market share,
revenue and profit of the organization.
Outstanding success in building and maintaining relationships with key corporate decision
makers, establishing large volume & high profit accounts and maintaining top & bottom line
profitability. Demonstrated abilities in expanding the market, brand building, generating new
business as well as targeting the potential customers. Innovative and results-driven manager
focused on achieving exceptional results in highly competitive environment that demand
continuous improvement.
BUSINESS SKILLS
 Establishing corporate strategies for top-and bottom-line growth and for reaching out to unexplored market segments for
business expansion.
 Ensuring successful accomplishment of set business targets in the face of growing competition; bringing out USPs of all
products and services to achieve higher sales realisation value.
 Driving sales initiatives and achieving desired targets with responsibility of ROI.
 Analyzing & reviewing the market response/ requirements and communicating the same to the marketing teams for
coming up new applications.
 Mapping client’s requirements & providing best products to suit their requirements backed up by prompt after sales
service; generating business from existing accounts and achieving profitability & sales growth.
 Implementing sales promotion plans & new store concepts to generate sales for achievement of targets; coordinating
the in-store promotional activities for new releases & special products.
 Conceptualizing, planning and organizing brand promotion activities by developing new communication mix and new
strategies for brand launch.
 Identifying and networking with financially strong and reliable distributors/channel partners to achieve deeper market
penetration; planning inventory with national / regional distributors.
 Conceptualizing visual merchandising displays, windows & design of retail outlets for maintenance of a high-end store
Image; steering merchandising efforts in harmony with the business objectives;
Strategic Planning
Business
Development
Operations
Management
Sales & Marketing
New Set ups
Retail Operations
Distribution
Management
Market Penetration
Competitor Actions
Market Research
Customer Behavior
Stores Management
Key Accounts

2.  Taking adequate measures to monitor and analyze the performance of vendors and other units pertaining to cost, quality
and delivery norms.
 Ensuring adequate visibility and consumer touch points through BTL activities.
 Providing direction, motivation and training to the field sales team; ensuring optimum performance for all operational and
sales related issues.
EMPLOYMENT CHRONICLE
Since 29
th
Aug.2016 to till date with R.S.JENNI INDIA TRADING PVT.LTD.
R S JENNI, is a well established name in retail outlets deals in Womens western wear with 23
International brands under brandname”ZEEL” is now starting operations in India.
Regional Sales Manager- Kanpur (UP & CG)
 My Prime responsibility is to appointing Franchisee operations in UP & Chattisgarh with
the help of Area Sales Managers and Store Managers and Store Executives.
 Achieving Sales and Revenue targets month on month.
 Brand building, Brand promotion and execution of all marketing activities
 Review of each store for early conversion as Profit Centre.
 Manpower planning, recruitment and training schedule
 Organizing promotional activity month on month basis
Since Nov.’2015 to 27
th
Aug.2016 with GVK EMRI
GVK EMRI, is involved in running operations of Project108 and Project 102 ambulances of
U.P.Govt. under PPP(Public Private Partnership) model. There are 2400 Project 102
ambulances and 1400 of Project 108 ambulances all across U.P.
Regional Manager – Kanpur (U.P.)
As a Regional Manager, I am looking after 9 districts with appx.400 ambulances of Project
102 and Project 108. In my team there are 4 Pm’s(Program Managers) and 16
EME’s(Emergancy Management Executives) and appx. 800 EMT’s and Drivers under my team.
KRAs:-
 Liasoning with Govt. Officials like CMO,SSP and DM of all districts.
 Maintaining cases average under 102 and 108
 Minimize break down period with the coordination of vendors
 Minimize fuel consumption
 Ensuring that all ambulances are well equipped with medicins and medical
consumables.
 Ensuring that all ambulances have Fuel register, HOTO register and medicine registers
should be completed at any point of time.
 I have to ensure that every ambulance should reach to the patient at defined time
period.
 Maintaining Cycle time and Cycle Kms. Of each Project.
Key Initiative Taken-

3.  I have started HRP (High Risk Pregnancy) camp in my region.
 Organized successfully ”Refresher Taining Programs” for EMT’s and Drivers in my
region.
 Initiate new way of working to reduce fuel pilferages
Since March 2015 to Oct.’2015 with Reliance Jio(Mukesh Ambani Group)
JIO CENTRE MANAGER- Raigarh( Chattisgarh)
KRAs: Managing Raigarh JC as Jio Centre Manager consisting of Raigarh and Jashpur
districts. Handling all the gamut’s of network, infrastructure & business.
Major Responsibilities are following:-
1. Network
 Enodb deployment
 WiFi deployment
 IBS deployment
2. Infrastructure
 Jio Centre readiness
 Mini digital express store readiness
 Manpower selection, recruitment and training
3. Business
 Retail Mapping and beat planning
 RDS and ARD shortlisting and selection
 Lead collections
 Appointment of Reliance Digital Express and Mini Dx.
July 2012 to March 2015 with Reliance Digital TV
Cluster Head (Sr. Manager)– Reliance Digital TV, Raipur, Chhattisgarh
KRAs: Managing Chhattisgarh clusters as cluster head at senior manager position. Handling all the gamut’s of sales and
service.
 Sales and distribution function: Achievement of acquisitions and revenue targets.
 Responsible for achieving AOP in line with organization . Decided market wise/ CP wise sales and service
strategies.
 People development, time to time training/mentoring programs ( On the job or Off the job).
 Appointing good distribution network.
 Ensuring distribution width & depth of our paper RCV’s,E-Top and GSK’s.
 Ensuring high quality service level to retail/Channel Partners.
 Achieving Revenue Targets of Paper RCV’s, Etop and new subscriber additions.
 Monitoring of instruments and responsible for timely submission and settlement of claims of all Channel
Partners.

4.  Implementing field level sales promotional schemes for attainment of customer attraction, development and
retention and Training and developing the team of Sales & Service Executives.
 SR Management – Ensuring SR’s management thru my service team.
 Activation Installation TAT management.
 Successfully running Customer Management Programs.
 Ensuring Customer service audit.
 Service: Responsible for after sales service for whole cluster.
Key Achievements---
During small tenure of service, my major achievements are following —
 Achieved No.1 Position in Pan India in Service KPI’s , in the month of Jan’14.
 Achieved No.2 Position in Region on achievement of Long Term Recharges.
 Achieved highest growth (30%) in Year 2013-14 in Region under new acquisition.
April 2010 to July 2012 with Aircel
Significant Contributions Across the Tenure:
Since May’10 Zonal Sales Manager – Prepaid sales, Bilaspur Cluster, Chhattisgarh
Key Achievements---
During small tenure of Launch, my major achievements are following --
 Commercially Launched in Chhattisgarh in June’10
 My zone achieved 2
nd
position in MPCG circle in achieving highest number of Internet
users.
 Achieved 2
nd
position in MPCG in NATIONAL CONTEST FOR REVENUE & URO GROWTH.
 82% DREC Subscribers month on month.
 Established distribution infrastructure within 45 days of before launching.
July 08 to April 2010 with Vodafone
Since July 08 to April 2010 with Vodafone Essar Spacetel Limited, Bilaspur, Chhattisgarh
Significant Contributions Across the Tenure
Area Manager – Prepaid Sales, Bilaspur
Key Achievements---
 Commercially Launched in Chhattisgarh in October’08.
 In Vodafone, I have been a part of core team, who has finalized
 Network planning in CG,
 Deciding and Finalizing priority town list for launch.
 Setting the Distribution Infrastructure.
 Selecting / Short listing the manpower as and when required.
 Made our zone as a profit centre during first year of Launch.
 Appointment of Vodafone Store(COCO) and Vodafone Mini Sore(FOFO)

5. Career Progression:-
Organization Position Duration AREA OF
OPERATION
Reliance Telecom Limited Area Sales Manager Mar’07-
Jun’08
Chattisgarh
FIL Industries Limited Area Sales Manager Sep’05-
Feb’07
East UP
Dabur India Limited(EAST
UP)
Sr. Sales Officer Feb’97-
Sep’05
EAST UP
Formost Exims Limited Sales Rep. Jan’96- jan’97 Kanpur, Fatehpur,
Unnao
SCHOLASTICS
 PGDBM(P/T) in 1998 from Institute of Productivity & Management, Lucknow with 72%.
 B.Sc in 1995 from Kanpur University, Kanpur with 67%
 12
th
in 1992 from U.P.Board, Kanpur with 70%
 10
th
in 1990 from U.P.Board, Kanpur with 79%
 National Scholarship holder from 10
th
Std. till Graduation.
IT SKILLS
 Well versed with Windows 2007 XP, MS Office, SAP, Ctrix and WDIS.
PERSONAL DOSSIER
Date of Birth : 2
nd
September 1975
Permanent Address: L.I.G 1467, Avas Vikas Colony,Scheme-3,Panki-Kalyanpur Road, Kanpur
(UP)
PIN-208017
Present Address : Same as above.

6. Career Progression:-
Organization Position Duration AREA OF
OPERATION
Reliance Telecom Limited Area Sales Manager Mar’07-
Jun’08
Chattisgarh
FIL Industries Limited Area Sales Manager Sep’05-
Feb’07
East UP
Dabur India Limited(EAST
UP)
Sr. Sales Officer Feb’97-
Sep’05
EAST UP
Formost Exims Limited Sales Rep. Jan’96- jan’97 Kanpur, Fatehpur,
Unnao
SCHOLASTICS
 PGDBM(P/T) in 1998 from Institute of Productivity & Management, Lucknow with 72%.
 B.Sc in 1995 from Kanpur University, Kanpur with 67%
 12
th
in 1992 from U.P.Board, Kanpur with 70%
 10
th
in 1990 from U.P.Board, Kanpur with 79%
 National Scholarship holder from 10
th
Std. till Graduation.
IT SKILLS
 Well versed with Windows 2007 XP, MS Office, SAP, Ctrix and WDIS.
PERSONAL DOSSIER
Date of Birth : 2
nd
September 1975
Permanent Address: L.I.G 1467, Avas Vikas Colony,Scheme-3,Panki-Kalyanpur Road, Kanpur
(UP)
PIN-208017
Present Address : Same as above.