1. 1
OBJECTIVE:
A result oriented professional with 10.5 years of experience in Sales, Distribution, Retail &Channel
Management and Team Management. I like to work in a challenging environment with immense opportunity for
growth and development and to contribute to the betterment of the organization by working with Zeal, Honesty and
Sincerity.
AREAS OF EXPERTISE
Sales & Distribution
 Reviewing and interpreting the competition after in-depth analysis of market information to fine tune the
marketing strategies and escalate business volumes.
 Launching new area, Expansion of distribution and sales promotion activities to increase revenue market share.
Channel Management & Development
 Driving business growth through identification & penetration of new or alternate market segments for distribution
and strengthening brands in these segments.
 Ensuring required manpower& seamless movement to ensure sufficient inventory levels at each distribution
channel and retail outlets.
 Identifying and networking with financially strong and reliable distributors/channel partners for optimal
distribution resulting in deeper market penetration.
Team Management
 Handling the performances of team members to ensure efficiency in sales operations and meeting of individual
and group targets.
 Planning and scheduling individual/team assignments to achieve the pre-set goals within time, quality and cost
parameters.
Strength
 Data analysis
 Well versed in use of Excel, Word and Power Point.
WORK EXPERIENCE :
Aircel Limited Zonal SalesManager (December ’14 – present)
ON JOB
 Responsible for Mulund, Bhandup, Kanjurmarg, Mumbra, Shilphata for pre paid sales and
distribution with 6 distributors.
 Promoted to Zonal Sales Manager from Key Account Manager within 6 months.
 Handling 3 onroll, 5 offroll and 24 Fos reportees.
 Handling Key Account outlets (Aircel Preferred Partner) for Central Mumbai Zone.
 Responsible for Gross Add, Net Add, Port In, Revenue target, DAO.
 Winner of Best KAM for the month of May’15 & June’15.
 Winner of Best Hub for the month of August’15.
Idea Cellular Limited Asst. Manager (January’10 – December ’14)
ON JOB
 Handling !dea’s pre-paidtelecom business for Nevi Mumbai (Koparkhairane, Uran, CBD, Kharghar,
Nerul) andSouth Mumbai (Masjid Bunder,Sandhurst Road, Byculla, Dockyard Road, Reay Road)
 Responsible for Gross Add, Net Add, Port In, Revenue target, Transacting outlet, Activating outlet
DAO, DSO sales at my assigned territory.
 Taking care of Distributor profitability and ROI.
 Launching Idea 3G smart phone.
 Expand distribution.
 Delivering a month on month growth in revenue with an increased focus on getting quality
customers on board and greater penetration of distribution channel
 Handling 450 Retail trade partners in my assigned area and planning Below the line activities to push
new customer acquisition
Sauvik Basak
A 205, Simran Sapphire, Plot 3 & 4, Sec 34C, Kharghar, Navi Mumbai 410210
: sauvik9@yahoo.com
:9594500700
: 9768299131
+

2. 2
 Two distributor and two company showrooms under direct supervision – leading a team of 12
salesmen and 2 backend operators
SOME
HIGH
POINTS
 Winner of National MNP contest during Oct’12 to Feb’13.
 Won MNP visibility Contest in Mumbai Circle during April-May ’13.
 Selling Star Award for March ’12, May’13.
 Won top TSM contest in Feb ’10, April ’10, Dec ’10, April ’12, June ’12, July ’12, Jan’13, May’13 in
Mumbai Circle.
 Made Kharghar LUT free area by doing various activities & penetrate to small villages where no
other operator services present.
 Unique experience of having experience in both Rural and Urban market, helping in understanding
better how to build relationship and how to add value to the customer’s business.
 Devising attractive retailer engagement program and winning the retailers’ confidence through
enhanced market service rate.
 Pushing growth in low activation retailer segment through weekly target setting and focused sales
promotion programs.
Virgin Mobile India Territory Sales Manager (May ’08 – Jan ‘10)
ON JOB
 Launching Virgin Mobile India distribution from Mira-Bhayander to Vasai to Palghar, Dhanu.
 New Distributors appointment for Virgin CDMA and later on for Virgin GSM.
 As Virgin Mobile is new entrant in the market, therefore market development and activity like road
show and local promotions to increase market share.
 Responsible for Gross Add, Net Add and Revenue target.
 Creating Building brand visibility through sponsoring of local events and sports tournament
SOME
HIGH
POINTS
 No. 1 in September, 08 within full zone.
 Qualify Dubai Trip for consistent performance.
 Rated as “Often Exceeding Expectations” in last appraisal.
 MVO Coordinator for West Mumbai Zone.
Reliance Communication DeputyManager (Feb ’07 – April ‘08)
ON JOB
 Looking after sales and distribution of prepaid mobile and Distributor appointment / performance
monitoring of distributors and retailers in order to achieve distribution width and depth.
 Monitoring and tracking of Distributor working in term of Route wise / Outlet Categories and SQU
wise daily secondary and tertiary tracking.
 Market Developmental activity like road show and local promotions.
SOME
HIGH
POINTS
 Due to consistent performance at par in Dholpur region, was been handed over with additional
responsibility to revive the Bharatpur region.
 Awarded for given the highest revenue in December, 07.
 Given the addedresponsibility to handle two zones in February, 08.
 1st TM to stay at Dholpur and handle the region.
Torrent Pharmaceutical Ltd. Medical Representative (Jan ’04 – Sept’04)
ON JOB
 Responsible for sales in my area for the product and meet customers (doctors and medicine shops).
 Ensure adequate stock level at retail counters and at the same time stockiest level.
 Generation of prescription by convincing the doctor & increase the sales.
SOME
HIGH
POINTS
 Launched successfully Zedott, Nexpro RD, Valz.
 1st MR to generate prescription of newly launched Zedott in West Bengal.
 Awarded for best trainee in training period in Jan. 04
ACADEMIC RECORD:
Qualification Year Institution/ University Score
Executive Programme in
Sales and Marketing
2013-2014 Indian Institute of Management, Calcutta 65%
MBA 2005-2007 Indian Institute of Planning & Management, New Delhi 69.14%
B.Pharm 1999-2003 Manipal/RGHUS 61.3%
XII (WBCHSE Board) 1998 Hindu School, Kolkata 62%
X (WBBSE Board) 1996 Hindu School, Kolkata 82%

3. 3
SUMMER INTERNSHIP (Apr’06 – May’06):
Kellogg’s India Private LtdScope: Marketing and Business Development
PROJECT
 Market Survey for the product Kellogg’s 475g & details analysis of the position of Kellogg’s with
respect to the main competitor for certain areas
Personal Profile:
Name: Sauvik Basak
Date of Birth: 9th October, 1979.
Marital Status: Married
Languages Known: English, Hindi and Bengali
Reference:
I would be glad to provide a list of references, if desired.
Sauvik Basak