1. Sanjeev Nagar
1, Blunt Square, Lucknow. 226004
Phone: 08953003300
Email: nagar.sanjeev@rediffmail.com
Sales Manager, Strong business acumen with the ability to execute a wide range of
sales and increase revenues and profitability. A proven performer who moves easily
from vision to strategy to implementation and follow through. Highly innovative in
approach towards brand development. Excel at building sales channel. Extensive
experience in launching and establishing newer brands & Division, consistent ly raising
sales and profitability for the company. Experience & expertise in Field & Office
Management, Developing SOP/Work culture. A skilled communicator with proficiency in
business development activities in markets. Possess, excellent team building, leadership,
relationship management and analytical skills.
KEY BUSINESS SKILLS
Sales and Marketing Management
o Managing the sales operations for promoting Pharma and accountable for achieving
business goals and increased sales growth.
o Identifying, developing & nurturing new market segments for launch of products,
thereby enhancing profitability.
o Developing & coaching to the team mates for future leaders/managers for the
organization.
Relationship Management
o Building & strengthening relationships with medical fraternity and key opinion leaders
thereby ensuring high customer satisfaction by providing them with quality product
support.
o Coordinating with Zonal sales managers, First line managers, support functions like
Product management team, logistics ,Finance ,Training ,SFE & Sales Admin &
ensuring smooth and profitable operations.
Distributor Management
o Identifying and networking with financially strong and reliable dealers and channel
partners, resulting in deeper market penetration and reach.
o Evaluating performance & monitoring distributor sales and marketing activities.
Sales Promotion
o Organising & conducting medical educational programs, seminars and conferences for
the doctors.
o Designing & implementing marketing activities such as camps, doctor’s meets/
conferences for enhancing brand visibility/ coverage & reach.
o Conceptualizing & implementing sales promotional activities such as Selection /
Targeting the KOL’s (Key Opinion Leaders in the field) and organizing CMEs as a part
of market development and brand building effort.
Team Management
o Providing direction, motivation and training to the field sales team, ensuring optimum
performance.
o Mentoring & training team mates to deliver quality services in market.
2. CAREER HIGHLIGHTS
Abbott Truecare Sales Manager North India Since Jan’ 2010
Culture Builder : Create employee friendly work environment.
Brand development- ORG analysis, Development of KOLs, Availability
all across & execution of strategies & plans.
Team formation & team building- Recruitment, Training of Sales
Team, Currently 180 M.Rs, 34 ASMs & 6 ZSMs are reporting.
Distribution channel – Availability of stocks as per M1 & M2
Review, analysis and action plan of all Zones- Weak & Strong both zones
Exposure of states – Punjab/Haryana/J&K/Himachal , Rajasthan, Delhi ,U.P ,
Bihar/Jharkhand , Kolkata , NES & M.P.
Performance- All time No 1 performer in all India in % Ach/Growth & PMPM.
Achievements
Launched true care business in North India from the scratch.
Launched speciality Division in the North independently.
Internal promote from ZSM to Sales Manager.
Created high performance oriented & professional team within 3
months of joining.
Created talent pool of work force & high morale within the team
that leads to increase the promotion within the team & considerable
reduction of attrition of team mates of each level.
Established Brands like Cefi-O , Finecef , Fightox & Anafortan.
Created many tools to track performance & Put systems in the
North ie RCPA Booklet, Prescribers summery , ABM/ZBM Conversion
copy , Weekly Review.
No 1 Geography in all new launches, Elect ORS , Pop UP, Cefi-O ,
ATP UP.
1 ZSM become Sales Manager, 4 ASMs become ZSM & 23 DSMs
become ASMs under my leadership & guidance.
Year 2010 Growth @ 65% , Year 11 Growth @ 35% , Year 12
Growth 32% , Year 13 @ 9%.
Year Total sales Growth
Year8-9 658 200%
Year 9-10 1322 100.91%
Year-10 2186 65.36%
Year 11 2947 34.81%
Year 12 3904 32.47%
Year-13 4251 8.89%
Year 14 4774 12.30%
3. ORG M.S growth is 0.12 over last year.
After the change of Policy & Business model ( After the acquisition
of Piramal in to Abbott) , Maintain the PMPM of the north and it has
not affected the business.
53% Team of North India are cash Incentive earners, 45%
International Award function representation from North .
High on Business hygiene – In all the years Claims (
Expiry/breakage) < 1.5%.
Lowest Attrition rate <20% in All India, none of mine ZSM left in
last 3 years.
During ZSM tenure always part of marketing team who created
annual marketing plan and quarterly marketing plan.
Help PMT Team in created many Campaigns & Visual Aid pages
which in result helped in Increased in Business & Profitability.
Example Anafortan – Year 2013 grown @ 21% in comparison of 4%
growth in year 2012.
Got the extra opportunity to develop East in Year 2013 &
successfully completed, this year 2014 East is on 100% Ach with
28% Growth.
Worked on various projects like Parakram, sahyog ..to increase the
PMPM.
Certification course from M.D.I Gurgaon .
From last 5 years “E” (Excellent) rating in the KRA.
Successfully Completed External Assessment in Abbott thru D.D.I (
Development Dimensions International, Chicago. ) for Level Next in
Nov 2013.
Abbott Truecare : Zonal Sales Manager
From Year April 2007 to March 2010.
Responsible for U.P. Business with 8 ASM and 42 DSMs.
Alkem Laboratories: As Divisional Sales Manager
From April 2006 to march 2007
Responsible for U.P. with 2 RSM, 8 ASM & 32 M.Rs.
Alkem Laboratories :As Regional sales Manager
From January 2003 to March 2006.
At Lucknow.
Lupin Limited : As Area Manager
: From June 1996 to Dec 2002
: At Jabalpur ( M.P)
Lupin Limited : Medical representative
4. : From Jan 1991 to May 1996.
ACADEMIC
B.Sc. (Physics, Chemistry. Maths)
PERSONAL DETAILS
Date of Birth : 13th Dec. 1968
Marital Status : Married
Language Known : Hindi. English, Gujrati
Current CTC -- 16.5 Lac
Expected -- 20-22 Lac.
(SANJEEV NAGAR)