This profile summary outlines the professional experience of an individual with nearly 16 years of experience in sales, marketing, business development, dealer management, and profit and loss accountability. The summary highlights experience managing business operations with a focus on top-line and bottom-line performance. It also lists core competencies such as strategic planning, product management, and team leadership. Finally, it provides organizational experience including multiple roles of increasing responsibility at Ceat Ltd over 19 years.

1. ________________________________________PROFILE SUMMARY__________________________________
 A competent professional with nearly 16 years of experience in:
Sales & Marketing/Business Development Dealer / Distribution Management Profit & Loss Accountability
Competitor & Trend Analysis Market Penetration & Growth Key Account Management
 Significant experience in managing business operations with focus on top-line & bottom-line performance with expertise in
determining company’s mission & strategic direction as conveyed through policies/corporate objectives
 Exposure in implementing sales programmes / strategies to improve the product awareness in markets by brand building and
market development efforts
 Remain on the cutting-edge, driving new business through key accounts & establishing strategic partnerships & dealer
relationships to increase channel revenue
 Exceptionally well organized with a track record that demonstrates self-motivation, creativity & initiative to achieve both personal
& corporate goals
 Adept at conceptualizing & implementing competitive strategies for generating sales, developing as well as expanding market
share towards the achievement of revenue & profitability targets
 Excellent interpersonal, people management & analytical skills with the ability to relate to people at any level of business
CORE COMPETENCIES
 Liaising withtop managementforevolving strategicvision,drivingchange,infusingnew ideasand taking productbusiness performance
and productivity to the next level
 Leveraging business, created product solutions and turned around new initiatives into profit-making ventures
 Actively involved in leading the entire product life cycle management right from product launch including features, timelines, cost
targets, pricing, business case and go-to-market strategy
 Demonstrated prowess in managing product commitments towards the customer, leading roadmap communication and
participating in decision making process
 Identifying and implementing strategies for building team effectiveness by promoting a spirit of cooperation between team
members.
ORGANISATIONAL EXPERIENCE_________________________________________________
Since Dec 2014 Ceat Ltd. Bangladesh
Currently working as Head – Sales & Mktg. Ceat Bangladesh Ltd. Covering entire Bangladesh with turnover of 20
crores pm. working along with a team of 60 managers.
RAJANIKA NT TIWARY
Mobile No.: 09769005127, 022-28844663
+8801972328251 (BD)
E-Mail: rktiwaryonline@gmail.com

2. Growth Path:
Territory Leader-Nagpur / Nanded: Jan’01-Jun’02 & Jul’98-Dec’02
District Manager, Nagpur: Jul’02-Jun’03
Regional Manager, Nagpur: Jul’03-Jun’03
Sr. Regional Manager-Hyderabad / Nagpur: Jul’08-Mar’09 & Jul’04-Jun’08
Zonal Manager-West Zone: Apr’09-Jun‘11
General Manager Sales – West Zone: Jul’11-Sep’14
General Manager – Spl. Projects – Pan India (Sales & Marketing): Since Oct’14 to Nov 2014.
Head – Sales & Marketing, Ceat Bangladesh Ltd: Since Dec 2014.
Key Result Areas:
 Taking care of sales & marketing operations; conducting sales promotional activities as a part of brand building and market
development efforts
 Forecasting and planning monthly & quarterly sales targets and executing them in a given time frame
 Analysing latest marketing trends / competitor activities and providing valuable inputs for marketing strategies
 Identifying & networking with prospective clients generate business from the new & existing accounts and achieving increased
sales growth thus catalysing profitability
 Maximizing customer satisfaction level by on time delivery, monitoring customer complaints and providing efficient services &
resolving customer grievances /issues
 Leading, mentoring, training & monitoring the performance of 20 member team to ensure efficiency in process operations and
meeting of individual & group targets
 Leading:
o A team of 1 Area Manager, over 5 Territory Leaders, 1 Commercial In-charge and other Administrative Staff as
Regional Manager, Nagpur
o Sales for complete Nagpur District with a team of 2 Sales Associates and steered rural channel development
initiatives by tapping high potential rural areas as District Manager, Nagpur
 Creating & sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst
team members
Highlights:
 As General Manager Sales Distinction of increasing top line profitability from 30 crores to 60 crores p.m. and bottom
line profitability from 1 crores to 4.5 crores p.m. within 3 years in the West Zone in Ceat Limited, Mumbai,
Represented Ceat Limited, Mumbai in the deployment of Sales Module in 2012-13
As Zonal Manager-West Zone
 Bagged Best Zonal Manager Award for demonstrating excellent performance in 2010-11
 Recognised as Best Commercially Managed Zone and Highest Volume Zone for two consecutive year in 2010-11
 Holds the distinction of:
o Showcasing growth from 30 Crores in April to 53 Crores in West Zone
o Developing new markets like South Gujarat (Ankaleshwar, Bharuch & Vapi), Maharashtra (Chandrapur, Solapur,
Osmanabad, Latur)
o Handling channel of 400 dealers with an average turnover of 12 Lakhs ranging from 3 Lakhs to 7 Crores
o Organizing product promotions viz. CEAT Pro (A Customer Royalty Program) conducted in all leading towns of the
zone

3. o Promoting CEAT Indian Road Transportation Awards achieving distinction of the zone with highest valid
nominations; regular consumer meets for all categories; schemes forconsumers & dealers organized on a quarterly
basis
o Being nominated for Best Zonal Manager recognition in 09-10
 Successfully initiated a Mega Expansion Drive to increase the dealer network, especially for non-truck segment in
rural markets which a great success with almost 130 new channel partners appointed resulting in an increased business of
5 crores per month.
 Significantly contributed in:
o Rendered significant value additions to Key Accounts through detailed training camps organized for their staffs,
etc. to increase their loyalty towards CEAT
 Essayed a key role in initiating Sales Distribution Concept for two wheeler tyres in Ceat Limited, Mumbai
As Sr. Regional Manager-Hyderabad / Nagpur
 Steered indicatives & increased business from 7
Crores-12 Crores, Hyderabad and 2 Crores to 9
Crores, Nagpur
 Played a major role in:
o Developing new markets i.e.
Hyderabad-Warangal, Kurnool,
Cudappa and entire Rayalsima
with Dealer network of 150
channel partners (125 dealers,
15 distributors & 5 CEAT
Exclusives-CEAT Shoppe &
CEAT Hubs)
o Appointing CEAT Exclusive Hubs in
upcountry areas, especially in
untapped markets of Andhra
Pradesh
 Recognised with Hyderabad South Zone Best
RM Award for2008-09. Nagpur - West Zone
and Best RM Award for FY 2007-08
As Regional Manager, Nagpur
 Holds the distinction of:
o Managing turnovers worth 9 crores per month
o Minimizing demand supply gap & overseeing complete supply chain operations for the assigned region
 Bagged All India Best RM award for FY 2003-04 for demonstrating excellent performance
As Territory Leader-Nagpur / Nanded
 Bagged Best TL Awards in 1999-00 and 2000-01
 Piloted the dealer network and consumer base with a turnover of 6 crore per month & managed the CFAs
 Showcased growth in Nanded Territory from 25 Lakhs pm to 1 Crore pm and Nagpur Territory from 1 crore pm to 6 Crore pm
PREVIOUS EXPERIENCE___________________________________________________
Jan’95-Jun’98 with as Birla Tyres Limited, Mumbai as Sales Executive-Central Suburbs, Mumbai
Jan’93-Jan’95 with Kesoram Industries, Kolkata as Graduate Engineer Trainee
EDUCATION____________________
 Post Graduate Certificate in Business Management from XLRI, Jamshedpur ; 2014
 Executive MBA in Marketing & Human Resources from Shailesh J. Mehta School of
Management, IIT Mumbai; 2012
 BE (Mechanical)
PROFESSIONAL TRAININGS ATTENDED__________________________
 Week Long Managerial Grid Program conducted by Mr. Homi Mulla
 The Managerial Business Development Program from IIM, Ahmedabad. Also, functioned as the Part of IIM, Ahmedabad Alumni
Network
 Development Centre conducted by RPG group, cleared DC1 & DC 2
SOCIAL RESPONSIBILITY_______________________________
 Served as Member of CSR Team of RPG Group - Ceat Limited, Mumbai (Currently working on Driver Welfare Program)
PERSONAL DETAILS___________________________
Date of Birth 10th
December 1972

4. Address Flat No. B 108, Bhoomi Hills Co-op. Housing. Society, Thakur Village, Kandivali (E), Mumbai –
400101
Languages Known English, Hindi, Bengali, Marathi and Gujarati