This document analyzes the layout and design of two magazine spreads - a double page magazine spread and a newspaper advertisement. It describes the placement, size, color and effects used for the primary images, headlines, body text, folios, bylines, captions and other design elements. It examines how visual hierarchy is created and how color schemes and graphics are used to effectively communicate information to the reader.
3. Double Page Magazine Analysis
Primary Image
Denotation:
• Two men sitting at a table with
their laptops, surrounded by
papers.
Connotation:
• They are really focused on
their laptop screens, as they
are hunched over.
• It seems like they are doing
work.
Visual Hierarchy:
The primary image takes up most
of the page.
4. Double Page Magazine Analysis
Headline
FONT: ABADI MT
CONDENSED EXTRA BOLD
E.G THE SECRET SERVICE
SIZE:
36/40
PLACEMENT: TOP OF
PAGE, ABOVE THE BODY
TEXT ON THE RIGHT SIDE
OF THE DOUBLE PAGE
SPREAD.
5. Double Page Magazine Analysis
Stand First
Placement:
• In another column on the left
had side of the body text
Size:
• Slightly larger than the body
text
Colour:
• White
• Bold
• Clear
• Creates visual hierarchy as it
is eye catching.
6. Double Page Magazine Analysis
Body Text
Placement:
• Underneath main headline
• Split into two columns
• On the right side of the
double page.
Size:
•
12/11
Colour:
• Similar to the colour of the
headline but a little lighter.
7. Double Page Magazine Analysis
Folio’s
Placement:
• On left side of the page
• At the bottom of the page
Size:
• Same size as the body text
Colour:
• White
• Bold
Effect:
• Bold
8. Double Page Magazine Analysis
Colour Schemes
The colour scheme revolves
around three colours:
1. Black
2. White
3. Lighter shade of brown
They are applied throughout
the double page and are
effective as they match the
primary image.
This makes it seem more
simplistic and makes it more
reader friendly.
9. Double Page Magazine Analysis
Byline & Caption
Placement:
• Underneath first column of
body text
Size:
• Same size as the body text
Colour:
• Same colour as the body
text
10. Double Page Magazine Analysis
Effects
Mirror Effect:
• The primary image is
reflected on the right side of
the double page.
11. Double Page Magazine Analysis
Effects
Folio:
• On both sides of the page
there are white, texts boxes
that introduce the topic of the
article.
• They are bold and eye
catching as they are the only
white colour at the top of the
page.
14. Newspaper Advert Analysis
Primary Image
Challenges convention –
No primary image.
Instead they use graphics
And background colour.
This may be so that the
audience focus on the
information and also as
there is a lot of information
on the page.
15. Newspaper Advert Analysis
Colours Schemes
The colours within the advert
are:
• Orange
• Black
• White
• Yellow
• Pink
Connotation:
Yellow – happiness, energy
Black – seriousness, formality
White – goodness, charity
Pink -
16. Newspaper Advert Analysis
Name of Program
Placement:
Top Left of the double page.
Arrows on the bottom of the page point
towards the name of program
Size:
34/32
Bigger than the text on the page, makes
it eye catching.
Also, bold and in Capital letters.
Colour:
Black, Pink and White carrying on the
theme of the arrows on the bottom and to
the left of the text.
17. Newspaper Advert Analysis
Scheduling Info
Placement:
Under the Name of Program
– quick and easy for
audience to find the
information.
Size:
28/30
Slightly smaller than the
Name of Program.
Colour:
Black
Bold
18. Newspaper Advert Analysis
Channel Logo – Channel 4
Placement:
Above the last arrow on the
Right page.
Size:
Same size as the Name of
Program (the size of the text as
a whole)
Why Used?
To inform the reader where to
watch the show
Colour:
White, keeping to the theme
and also stands out against the
orange background as it
contrasts.
19. Newspaper Advert Analysis
Graphics
The Arrows:
• Different colours to
the background
creating contrast &
makes it easier to
read the text.
• Pointing towards the
information about
the show.
• Does not bleed off
page.
