Portfolio Project 1

1. Personal Brand Exploration
Charles Kangas
Project and Portfolio 1: Week 3
April 21, 2019

2. Identity
Charles grew up the son of a sailor and a nurse;
the middle child of three he learned hard work
and passion would set him apart. He has been an
avid sports fan and fantasy sport player from the
time he was 11; with dreams of covering these on
TV and radio. After earning an A.A. in Journalism
and 5 years working with individuals with
intellectual disabilities Charles refocused his life
goals. Enrolling in the sportscasting program at
Full Sail University where he focused on
developing his skills behind the microphone
calling games and creating highlight reels.

3. Profession
Potential Job Titles:
Radio Talk Show Host
Television News/Sports Anchor
Announcer
Lover Archetype- producing passionate
content built upon relationships and the
beauty of the process. Defining new industry
trends that inspire the audience to listen,
interact, and download the work created.

4. Target Audience
Recruiters, Hiring Managers, Producers, Senior
Directors for SiriusXM, NBC Sports, Fox Sports, ESPN
• DEMOGRAPHICS: 60/40 Female/Male,
Age 30-45, College Educated, Located
in the Northeast of US
• PSYCHOGRAPHICS: Detail-oriented,
intelligent, organized, provide good
insight and suggestions, and
professional
• IDEAL AUDIENCE MEMBERS: Stacy
Williamson (ESPN), Amy McManus
(ESPN), Kristin Ippolito (NBC), Ariel
Legassa (NBC), Casey Winkler (CBS)

5. Goals
Short Term: (Immediately After Graduation, 2021)
• Land an entry level Anchor/Talent position with a local Cleveland Sports
Radio 92.3 The Fan
• Create my own demo reels and run my own podcast about
fantasy sports
Mid Term: (2026)
• Host my own show on 92.3 The Fan while successfully obtaining , and
establish myself as a play-by-play announcer
• Progressively expand my brand and reach to worldwide
companies on SiriusXM, NBC, FS1, and/or ESPN
Long Term: (2041)
• Host of and contributor to several shows on the National TV/Radio
network, and go to play-by-play analyst for major sports network
• Successfully obtain business partnerships for my podcast
outside the radio and TV network

6. Skills Analysis
Notable Skills & Current Proficiencies:
Hard:
• Adobe Creative Cloud- 50%
• Word Processing Software - 100%
Soft:
• Dependability- 100%
• Time Management- 65%
Notable Skills REQUIRED in FIELD & Current Proficiencies:
Hard:
• Telecommunications- 10%
• Communications & Media- 10%
Soft:
• Active Listening- 65%
• Speaking- 60%

7. Promise
I will work harder than anyone at my craft as I continually
improve and learn everyday until the day I decide to retire.

8. Credentials
Work Experience
• 6 Years Direct Care of Individuals with Intellectual and/or physical disabilities
• 1 Year in Supervisory Role in Direct Care
• Sports Podcaster/Writer and Editor
Certifications
• Adobe Creative Cloud
• Microsoft Office, Keynote, iMovie
Education
• Journalism, A.A., Potomac State College (2012)
• Sportscasting, B.S., Full Sail University (Exp. 2021)

9. Competition
Industry Experience:
• Profile does not include work experience; assumed to still be in
school
Education:
• Current student enrolled in Sportscasting, B.S. at Full Sail University
Leadership Experience:
• Customer Service Management
• Project Management
Skills & Proficiencies:
• Leadership- 1 endorsements
• Public Speaking- 0 endorsements
Overall Online Presence:
• 3 connections, banner image not yet customized, amateur headshot,
no articles published, lack of details throughout profile, inactive on
social media
• Grade: Poor 10 out of 100

10. Competition
Industry Experience:
• Play-By-Play/Host/Reporter, Clear Channel Radio- 3 yrs
• Play-By-Play Broadcaster, Ashland University- 2 yrs 1 mo
• Play-By-Play Broadcaster, Akron Aeros- 1 yr 5 mo
• Weeknight Host, 92.3 The Fan- 7 yrs 9 mo
Education:
• Mass Media Communications, B.S., University of Akron
Leadership Experiences:
• No leadership experiences listed on profile or unable to see them
Skills & Proficiencies
• No skills or proficiencies listed on profile or unable to see them
Overall Online Presence:
• 466 connections, banner image not customized, professional headshot,
no detailed summaries throughout profile, active on social media
accounts, URL customized
• Grade: Above Average 80 out of 100

11. Brand Position
“Kangasman” Charles Kangas
Rescuing fantasy sports players and average sports fan
from mediocrity through passion, hard work, loyalty,
and a tenacious attitude as I captivate their hearts and
their minds.

12. Networking & Marketing
Industry Events & Organizations
• Fantasy Sports & Gaming Association
• FSGA Summer Conference, June 27-28 | New York City
• American Sportscasters Association
• Non-profit association to represent sportscasters by promoting, supporting, and enhancing the needs and interests of the professional sports broadcaster.
• National Sports Media Association
• Organization of over 1,000 members that honors the excellence in the industry, while passing the knowledge and history of the sportscaster through the
generations
Digital Marketing
• Primary Content: Podcast giving my opinions on sports and discussing fantasy sport strategies in 30 min to 1 hour Episodes; 1-3 Episodes a week; Host & Edit
Weekly through SoundCloud.
• Primary Tools: Twitter, FB, and Instagram- promote podcast through postings of episodes and/or featured guests from other well known podcasts and publish
articles highlighting some of the topics discussed on podcast.
• Website; Full Sail digital portfolio site to showcase school work; use blog to showcase knowledge of sports, fantasy sports, and embed podcast episodes.

13. Professional Development
Formal Education
• Complete Sportscasting, B.S. by expected graduation date in 2021
Technical Skills
• Spreadsheet Software
• Enterprise resource planning ERP software
• Data base user interface and query software
Soft Skills
• Critical Thinking
• Social Perceptiveness
• Speech Recognition and Oral Expression
Mentor
• Seeking a mentor in sportscasting with at least 5 years experience in the industry

14. Charles
Kangas
The sportscasting industry is always looking
for uniquely talented individuals. Well, what I
do is produce passionate and thought
provoking content that entertain the
everyday sports fan. Inspiring those same
sport fans to continue to listen and download
my content through my love and hard work.
Fans reference and associate me with my
podcast that I produce in my spare time.

15. References
• Brand Quiz. (n.d.). Retrieved from https://www.kayeputnam.com/brandality-quiz/
• 27-3011.00 - Radio and Television Announcers. (n.d.). Retrieved from https://
www.onetonline.org/link/summary/27-3011.00
• Unsplash. (n.d.). Beautiful Free Images & Pictures. Retrieved from https://unsplash.com/
• Log In or Sign Up. (n.d.). Retrieved from http://www.linkedin.com/
• American Sportscasters Online. (n.d.). Retrieved from http://
www.americansportscastersonline.com/
• (n.d.). Retrieved from https://thefsga.org/
• About Us | National Sports Media Association & Hall of Fame. (n.d.). Retrieved from https://
nationalsportsmedia.org/about-us
• Glassdoor Job Search | Find the job that fits your life. (n.d.). Retrieved from https://
www.glassdoor.com/index.htm