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PERSONAL BRAND EXPLORATION
Joseph Shank
Project & Portfolio I: Week 1
November 24, 2023
Joseph Shank grew up the son of a D1 college
athlete and fell in love with talking about sports
(specifically basketball) at a young age. His core
values of hard work and dedication mixed with
compassion and loyalty make him an excellent
candidate for a wide range of opportunities. His
work history in the restaurant industry has
enhanced his people skills and given him the
understanding of the importance of being able to
work within a team.
IDENTITY
PROFESSION
Potential Job Titles:
• Anchor
• Announcer
• Morning Show Host
Girl/Guy Next Door Archetype –
talk about sports in a fun and
relatable way that is authentic and
encourages people to want to tune
in again and be apart of a
community
Sports Broadcasting
Picture Relevant
to Your Industry
Goes Here
Hiring Managers at ESPN, NBA
TARGET AUDIENCE
Amy Riley
Outreach Plan:
• I will get further along in my education in Sportscasting
to prepare for initial contact with Amy.
• One method of communication I will use to contact Amy
is Email.
• I will follow up with Amy via Email every 3 months.
PROFILE
PICTURE Sr. Recruiter at ESPN
Bryan Lick
Outreach Plan:
• I will continue to grow my knowledge and make content
around the NBA to prepare for initial contact with Bryan.
• One method I will communication I will use to contact
Bryan is his social media accounts. (LinkedIn, Twitter)
• I will follow up with Brian via Email every 3 months.
PROFILE
PICTURE Sourcing and Executive
Search Lead at NBA
Beth Jackson
Outreach Plan:
• I will continue to grow my personal brand (specifically
NBA related content) to prepare for initial contact with
Beth.
• One method of communication I will use to contact Beth
is Email.
• I will follow up with Beth via Email every 3 months.
PROFILE
PICTURE Talent Advisor at NBA
GOALS
Short Term: (Immediately After Graduation, 2025)
• Earn an internship with the Atlanta Hawks or another
sports organization while continuing to make
personal content on the side.
‣Connect with and send email to 15-20 hiring
managers at the Atlanta Hawks and other
sports organizations.
Mid Term: (2030)
• Earn a position on the broadcast team as a
broadcaster or sideline reporter, still making my own
content.
‣Establish as many professional connections as
possible and establish my brand.
Long Term: (2045)
• Become the voice of the Atlanta Hawks or another
NBA team.
‣Become a household name in sports
broadcasting also bringing attention to my own
content.
SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Content Creation
SOFT
HARD
Novice / Adept / Expert
Leadership Novice / Adept / Expert
Leadership Novice / Adept / Expert
Customer Service Novice / Adept / Expert
Adobe Creative Cloud
SOFT
HARD
Novice / Adept / Expert
Broadcast Production Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Communication Novice / Adept / Expert
I use my creativity and knowledge of sport to
create a fun, entertaining environment for
the viewer.
PROMISE
CREDENTIALS
Work Experience:
• Restaurant Server: 2016-2020
• Ride Share: 2020-Current
Education:
• Graduated High School in 2018
• Sportscasting, B.S., Full Sail University (Exp. 2025)
Volunteer Work:
• Helped to put on the annual kids'
basketball camp at my high school: 2015-
2020
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Ronald Fortier
Industry Experience:
• Does not include work experience:
assumed to still be in school.
Education:
• Current student enrolled at Full Sail University.
Leadership Experience:
• Associate Manager at SONIC, experience dealing with
people
Skills and Proficiencies:
• Skill 1 Goes Here - X endorsements
• Skill 2 Goes Here - X endorsements
• Skill 3 Goes Here - X endorsements
Joseph Shank
Overall Online Presence:
• 1 connection, banner image not customized, headshot
(somewhat professional), not much profile detail, no
articles published, no social meda listed, URL not
customized
• Grade: Poor
HEADSHOT HEADSHOT
Industry Experience:
• Does not include work experience:
assumed to still be in school.
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
• High School Diploma 2018
Leadership Experience:
• Restaurant Server, experience dealing with people
• Ride Share Driver, experience in customer service
Skills and Proficiencies:
• Content Creation – 0 endorsemnts
• Adobe Creative Cloud – 0 endorsements
Overall Online Presence:
• 1 connection, banner image not customized, headshot
(not professional), not much profile detail, no articles
published, active on personal social media accounts,
URL not customized
• Grade: Poor
COMPETITION
Talmadge Canty
Noteworthy Experience:
• Senior Specialist: 2013-Present
• Manager, Operations, and Production – NBA 2K
League: 2017-Present
• Director of Operations: 2019-Present
• Senior Director of Operations: Jan. 2023-Present
Joseph Shank
HEADSHOT HEADSHOT
Industry Experience:
• National Basketball Association
(NBA)
Education:
• Full Sail University: 2003-2004
Skills and Proficiencies:
• Management - 5 endorsements
• Project Management - 6 endorsements
• Microsoft Office - 2 endorsements
Overall Online Presence:
• 500+ connections, banner image not customized,
relatively professional headshot, very detailed profile,
many published articles, no other social media found,
URL not customized
• Grade: Superior
Industry Experience:
• Does not include work experience:
assumed to still be in school.
Education:
• Current student enrolled in Sportscasting, B.S. at Full
Sail University
• High School Diploma 2018
Leadership Experience:
• Restaurant Server, experience dealing with people
• Ride Share Driver, experience in customer service
Skills and Proficiencies:
• Content Creation – 0 endorsemnts
• Adobe Creative Cloud – 0 endorsements
Overall Online Presence:
• 1 connection, banner image not customized, headshot
(not professional), not much profile detail, no articles
published, active on personal social media accounts,
URL not customized
• Grade: Poor
BRAND POSITION
Providing fun and entertaining content around
sports in an environment that is inclusive and
welcoming.
JOSEPH SHANK
NETWORKING &
MARKETING
Industry Events & Organizations
• 2023 AMB Sports & Entertainment Career Expo (Hosted
by Atlanta Falcons)
‣ DEC. 20, 2023 | Mercedes Benz Stadium
• Atlanta Entrepreneur Weekend
‣ DEC. 9, 2023 | LaFrance Square
• Atlanta Job Fair
‣ DEC. 6, 2023 | Westin Peachtree Plaza
Digital Marketing
• Primary Content: Create and publish NBA content across
multiple social media networks and continue to build a
portfolio based on work done at Full Sail
• Primary Tools: TikTok, YouTube, and Twitch – Post short
and long form videos on TikTok and YouTube. Leverage the
TikTok and YouTube content to help my main form of content
(Twitch livestreaming) grow.
• Website: Use my digital portfolio that I build at Full Sail to
display my work done in school and improve my online
portfolio building skills.
Picture of You
Goes Here
PROFESSIONAL DEVELOPMENT
Mentor
• I will seek a mentor with a history of being on-air and
making personal content, specifically around basketball.
DECEMBER 2024
Formal Education
• Complete Sportscasting, B.S. by expected graduation
date in March 2025.
Technical Skills
• Improve Adobe Creative Cloud skills through work done
in the field and provided through the program at Full
Sail, March 2025
• Improve skills in broadcasting through personal
freelance broadcasts and work done at Full Sail, March
2025
Soft Skills
• Create a sports highlight and voice over using Adobe
Premier Pro, March 2024
• Launch first live podcast using skills and equipment
from Full Sail, May 2024
Joseph Shank
You know how many Sportscasters can come off as boring and unrelatable
nowadays? Well, what I do is create a fun, entertaining environment that
sports fans can tune in and relate to. In fact, I already create personal sports
content on the side and have many people that follow me and enjoy my
posts. By showing my everyday life and expressing personal opinions,
people can relate and want to hear what I have to say!
Picture of You
Goes Here
REFERENCES
27-3011.00 - Broadcast Announcers and Radio Disc Jockeys.
(n.d.). Www.onetonline.org.
https://www.onetonline.org/link/summary/27-3011.00
Putnam, K. (2017). Brand Quiz - Kaye Putnam | Psychology
Driven Brand Strategist. Kaye Putnam | Psychology Driven
Brand Strategist. https://www.kayeputnam.com/brandality-quiz/
David, J. P. (2017). How to protect (or destroy) your reputation
online : the essential guide to avoid digital damage, lock down
your brand, and defend your business. Career Press.
Riley, A (2023) Amy Riley LinkedIn Profile. Retrieved
November 26, 2023, from https://www.linkedin.com/in/amy-
riley-3629677/
Lick, B (2023) Bryan Lick LinkedIn Profile. Retrieved
November 26, 2023, from https://www.linkedin.com/in/bryan-
lick/
Jackson, B (2023) Beth Jackson LinkedIn Profile, retrieved
November 26, 2023, from https://www.linkedin.com/in/beth-
jackson-6471504/
Canty, T (2023) Talmadge Canty LinkedIn Profile, retrieved
November 26, 2023, from
https://www.linkedin.com/in/talmadge-canty-1937954a/
2023 AMB Sports & Entertainment Career Expo (hosted by
Atlanta Falcons). (n.d.). Eventbrite. Retrieved November 27,
2023, from https://www.eventbrite.com/e/2023-amb-sports-
entertainment-career-expo-hosted-by-atlanta-falcons-tickets-
451190692507#search

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Personal Brand Exploration - Joseph Shank

  • 1. PERSONAL BRAND EXPLORATION Joseph Shank Project & Portfolio I: Week 1 November 24, 2023
  • 2. Joseph Shank grew up the son of a D1 college athlete and fell in love with talking about sports (specifically basketball) at a young age. His core values of hard work and dedication mixed with compassion and loyalty make him an excellent candidate for a wide range of opportunities. His work history in the restaurant industry has enhanced his people skills and given him the understanding of the importance of being able to work within a team. IDENTITY
  • 3. PROFESSION Potential Job Titles: • Anchor • Announcer • Morning Show Host Girl/Guy Next Door Archetype – talk about sports in a fun and relatable way that is authentic and encourages people to want to tune in again and be apart of a community Sports Broadcasting Picture Relevant to Your Industry Goes Here
  • 4. Hiring Managers at ESPN, NBA TARGET AUDIENCE Amy Riley Outreach Plan: • I will get further along in my education in Sportscasting to prepare for initial contact with Amy. • One method of communication I will use to contact Amy is Email. • I will follow up with Amy via Email every 3 months. PROFILE PICTURE Sr. Recruiter at ESPN Bryan Lick Outreach Plan: • I will continue to grow my knowledge and make content around the NBA to prepare for initial contact with Bryan. • One method I will communication I will use to contact Bryan is his social media accounts. (LinkedIn, Twitter) • I will follow up with Brian via Email every 3 months. PROFILE PICTURE Sourcing and Executive Search Lead at NBA Beth Jackson Outreach Plan: • I will continue to grow my personal brand (specifically NBA related content) to prepare for initial contact with Beth. • One method of communication I will use to contact Beth is Email. • I will follow up with Beth via Email every 3 months. PROFILE PICTURE Talent Advisor at NBA
  • 5. GOALS Short Term: (Immediately After Graduation, 2025) • Earn an internship with the Atlanta Hawks or another sports organization while continuing to make personal content on the side. ‣Connect with and send email to 15-20 hiring managers at the Atlanta Hawks and other sports organizations. Mid Term: (2030) • Earn a position on the broadcast team as a broadcaster or sideline reporter, still making my own content. ‣Establish as many professional connections as possible and establish my brand. Long Term: (2045) • Become the voice of the Atlanta Hawks or another NBA team. ‣Become a household name in sports broadcasting also bringing attention to my own content.
  • 6. SKILLS ANALYSIS Notable Skills & Current Proficiencies: Notable Skills REQUIRED in TRADE & Current Proficiencies: Content Creation SOFT HARD Novice / Adept / Expert Leadership Novice / Adept / Expert Leadership Novice / Adept / Expert Customer Service Novice / Adept / Expert Adobe Creative Cloud SOFT HARD Novice / Adept / Expert Broadcast Production Novice / Adept / Expert Critical Thinking Novice / Adept / Expert Communication Novice / Adept / Expert
  • 7. I use my creativity and knowledge of sport to create a fun, entertaining environment for the viewer. PROMISE
  • 8. CREDENTIALS Work Experience: • Restaurant Server: 2016-2020 • Ride Share: 2020-Current Education: • Graduated High School in 2018 • Sportscasting, B.S., Full Sail University (Exp. 2025) Volunteer Work: • Helped to put on the annual kids' basketball camp at my high school: 2015- 2020 Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Ronald Fortier Industry Experience: • Does not include work experience: assumed to still be in school. Education: • Current student enrolled at Full Sail University. Leadership Experience: • Associate Manager at SONIC, experience dealing with people Skills and Proficiencies: • Skill 1 Goes Here - X endorsements • Skill 2 Goes Here - X endorsements • Skill 3 Goes Here - X endorsements Joseph Shank Overall Online Presence: • 1 connection, banner image not customized, headshot (somewhat professional), not much profile detail, no articles published, no social meda listed, URL not customized • Grade: Poor HEADSHOT HEADSHOT Industry Experience: • Does not include work experience: assumed to still be in school. Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University • High School Diploma 2018 Leadership Experience: • Restaurant Server, experience dealing with people • Ride Share Driver, experience in customer service Skills and Proficiencies: • Content Creation – 0 endorsemnts • Adobe Creative Cloud – 0 endorsements Overall Online Presence: • 1 connection, banner image not customized, headshot (not professional), not much profile detail, no articles published, active on personal social media accounts, URL not customized • Grade: Poor
  • 10. COMPETITION Talmadge Canty Noteworthy Experience: • Senior Specialist: 2013-Present • Manager, Operations, and Production – NBA 2K League: 2017-Present • Director of Operations: 2019-Present • Senior Director of Operations: Jan. 2023-Present Joseph Shank HEADSHOT HEADSHOT Industry Experience: • National Basketball Association (NBA) Education: • Full Sail University: 2003-2004 Skills and Proficiencies: • Management - 5 endorsements • Project Management - 6 endorsements • Microsoft Office - 2 endorsements Overall Online Presence: • 500+ connections, banner image not customized, relatively professional headshot, very detailed profile, many published articles, no other social media found, URL not customized • Grade: Superior Industry Experience: • Does not include work experience: assumed to still be in school. Education: • Current student enrolled in Sportscasting, B.S. at Full Sail University • High School Diploma 2018 Leadership Experience: • Restaurant Server, experience dealing with people • Ride Share Driver, experience in customer service Skills and Proficiencies: • Content Creation – 0 endorsemnts • Adobe Creative Cloud – 0 endorsements Overall Online Presence: • 1 connection, banner image not customized, headshot (not professional), not much profile detail, no articles published, active on personal social media accounts, URL not customized • Grade: Poor
  • 11. BRAND POSITION Providing fun and entertaining content around sports in an environment that is inclusive and welcoming. JOSEPH SHANK
  • 12. NETWORKING & MARKETING Industry Events & Organizations • 2023 AMB Sports & Entertainment Career Expo (Hosted by Atlanta Falcons) ‣ DEC. 20, 2023 | Mercedes Benz Stadium • Atlanta Entrepreneur Weekend ‣ DEC. 9, 2023 | LaFrance Square • Atlanta Job Fair ‣ DEC. 6, 2023 | Westin Peachtree Plaza Digital Marketing • Primary Content: Create and publish NBA content across multiple social media networks and continue to build a portfolio based on work done at Full Sail • Primary Tools: TikTok, YouTube, and Twitch – Post short and long form videos on TikTok and YouTube. Leverage the TikTok and YouTube content to help my main form of content (Twitch livestreaming) grow. • Website: Use my digital portfolio that I build at Full Sail to display my work done in school and improve my online portfolio building skills. Picture of You Goes Here
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will seek a mentor with a history of being on-air and making personal content, specifically around basketball. DECEMBER 2024 Formal Education • Complete Sportscasting, B.S. by expected graduation date in March 2025. Technical Skills • Improve Adobe Creative Cloud skills through work done in the field and provided through the program at Full Sail, March 2025 • Improve skills in broadcasting through personal freelance broadcasts and work done at Full Sail, March 2025 Soft Skills • Create a sports highlight and voice over using Adobe Premier Pro, March 2024 • Launch first live podcast using skills and equipment from Full Sail, May 2024
  • 14. Joseph Shank You know how many Sportscasters can come off as boring and unrelatable nowadays? Well, what I do is create a fun, entertaining environment that sports fans can tune in and relate to. In fact, I already create personal sports content on the side and have many people that follow me and enjoy my posts. By showing my everyday life and expressing personal opinions, people can relate and want to hear what I have to say! Picture of You Goes Here
  • 15. REFERENCES 27-3011.00 - Broadcast Announcers and Radio Disc Jockeys. (n.d.). Www.onetonline.org. https://www.onetonline.org/link/summary/27-3011.00 Putnam, K. (2017). Brand Quiz - Kaye Putnam | Psychology Driven Brand Strategist. Kaye Putnam | Psychology Driven Brand Strategist. https://www.kayeputnam.com/brandality-quiz/ David, J. P. (2017). How to protect (or destroy) your reputation online : the essential guide to avoid digital damage, lock down your brand, and defend your business. Career Press. Riley, A (2023) Amy Riley LinkedIn Profile. Retrieved November 26, 2023, from https://www.linkedin.com/in/amy- riley-3629677/ Lick, B (2023) Bryan Lick LinkedIn Profile. Retrieved November 26, 2023, from https://www.linkedin.com/in/bryan- lick/ Jackson, B (2023) Beth Jackson LinkedIn Profile, retrieved November 26, 2023, from https://www.linkedin.com/in/beth- jackson-6471504/ Canty, T (2023) Talmadge Canty LinkedIn Profile, retrieved November 26, 2023, from https://www.linkedin.com/in/talmadge-canty-1937954a/ 2023 AMB Sports & Entertainment Career Expo (hosted by Atlanta Falcons). (n.d.). Eventbrite. Retrieved November 27, 2023, from https://www.eventbrite.com/e/2023-amb-sports- entertainment-career-expo-hosted-by-atlanta-falcons-tickets- 451190692507#search