This is a Keynote I made for my project and portfolio 1 class

1. PERSONAL BRAND
EXPLORATION
Dylan Lee
Project & Portfolio I: Week 1

2. A high energy sports Loving, United States air
Force veteran. Looking to transition into content
creation and producing a world class podcast or
radio show
IDENTITY

3. PROFESSION
Potential Job Titles:
• Content Producer
• Content Creator
• Communications Specialist
BRAND ARCHETYPE - High
Energy, detail oriented stays up on
latest technology, content creator.
Producer for Sports Media

4. Producers at Sports Media Companies
TARGET AUDIENCE
Sawyer Radler
Outreach Plan:
• Put together a portfolio with various projects I’ve
created with Photoshop, as well as images I’ve taken at
Arkansas Razorback games.
• I would initiate contact on X via direct messenger.
• Usually see him weekly at sporting events when
working as credentialed media.
GM at Hogs+
Bart Pohlman
Outreach Plan:
• Make best of podcast of my previous podcast.
• Reach out via LinkedIn
• I attend at least one networking event put on at the
University of Arkansas a quarter. Bart is a regular as
well
Coordinating producer at
Sport & Story
Kermit Womack
Outreach Plan:
• A slide deck pitching Kermit in expanding his sports
division.
• Kermit is very reachable on the phone at station or in
person.
• I current offer I.T and other help at the station. I typically
drop in monthly for check ins
Owner at KURM

5. v
GOALS
Short Term: (2025)
• Increase personal social media brand
‣ Become more active on social media. Create
more video content increase social media
followers to over 1000 from the current 600.
Mid Term: (2025-2029)
• Grow the podcast brand
‣ Increase weekly downloads for the podcast to
1000 downloads up from the current 100
Long Term: (2029-2033)
• Be creating content for Sport & Story or heading up
sports division at KURM radio
‣ Increase post interaction on each post on
social media to 2500+ individuals. With that
much interaction, it would make it easier to
pitch to KURM or Sports & story.

6. SKILLS
ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Adobe Systems
SOFT
HARD
Novice / Adept / Expert
Audacity Novice / Adept / Expert
Critical thinking Novice / Adept / Expert
Speaking Novice / Adept / Expert
Graphics or photo imaging software
SOFT
HARD
Novice / Adept / Expert
Video creation and editing software Novice / Adept / Expert
Speaking Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert

7. I help Sports Media Companies create
next level fun
fl
owing content by being
critical thinking oriented.
PROMISE

8. CREDENTIALS
Work Experience:
• United States Air Force response force
leader (2010-2014)
• AT&T premise technician (2015-2021)
• AT&T integrated solutions consultant
(2021- Present)
Education:
• Sports Marketing and Media, B.S., Full Sail University (2024)
Awards:
• Work Faster award winner August 2023
• Presidential volunteer Award
• You deserve award winner for customer
service

9. COMPETITION
Sydney Tyler
Industry Experience:
UATV News
Sports Anchor
Sep 2022 - May 2023 · Sep 2022 - May 2023 ·
Skills: Editing · Adobe Premiere Pro · Teamwork · Microsoft Of
fi
ce · Sports Production · On-air
Experience · Digital Media · Script EditingSkills: Editing · Adobe Premiere Pro · Teamwork · Microsoft
Of
fi
ce · Sports Production · On-air Experience · Digital Media · Script Editing
UATV Reporter
Aug 2022 - May 2023 · 2022 - May 2023 ·
Skills: Live Shots · Writing · Editing · Adobe Premiere Pro · Teamwork · On-air Experience · Audio
Editing · Digital Media · Video Editing · Web Editing · TV Production Skills: Live Shots · Writing ·
Editing · Adobe Premiere Pro · Teamwork · On-air Experience · Audio Editing · Digital Media · Video
Editing · Web Editing · TV Production
Producer
Aug 2022 - May 2023 · 2022 - May 2023 ·
Skills: News Production · Leadership · Video Production · Editing · Adobe Premiere Pro
•
Education:
• Bachelors of arts BA Broadcast journalism May 2023
Leadership Experience:
Athlete Marketing Essentials: NIL Certi
fi
cation
Front Of
fi
ce SportsFront Of
fi
ce Sports
Issued Apr 2022Issued Apr 2022
Credential ID 50360810
•
Skills and Pro
fi
ciencies:
• Direct marketing
• Marketing
Dylan Lee
Overall Online Presence:
• 475 connections on LinkedIn,Professional head shot.
• Grade: Average 70 out of 100
Industry Experience:
• 80+ Self Produced and Hosted
Podcast episodes covering Arkansas
Razorbacks
Education:
• Bachelor of science Sports Marketing and Media 2025
Leadership Experience:
• Response Force Leader in Military for 4 years
Skills and Pro
fi
ciencies:
• Podcasting
• Interviewing
• Project Mangement
Overall Online Presence:
• 10 connections on LinkedIn. No pro
fi
le picture only has
work experience listed
• Poor 30 out of 100

10. COMPETITION
Haley Ordway
Noteworthy Experience:
• 2x Emmy-nominated producer and content creator
Dylan Lee
Industry Experience:
Sport & Story
Coordinating Producer, Features
Oct 2022 - Present ·
Education:
• Bachelors of arts BA Broadcast journalism 2014
Skills and Pro
fi
ciencies:
• Project Management · Podcasting · Interviewing ·
Digital Media · Video Production · Non-linear Editing
Overall Online Presence:
• 500+ connections custom banner image no headshot.
Active pro
fi
le and published articles.
• Grade: Average 70 out of 100
Industry Experience:
• 80+ Self Produced and Hosted
Podcast episodes covering Arkansas
Razorbacks
Education:
• Bachelor of science Sports Marketing and Media 2025
Leadership Experience:
• Response Force Leader in Military for 4 years
Skills and Pro
fi
ciencies:
• Podcasting
• Interviewing
• Project Mangement
Overall Online Presence:
• 10 connections on LinkedIn. No pro
fi
le picture only has
work experience listed
• Poor 30 out of 100

11. BRAND POSITION
For producers who produce for sports media, I
provide fast growing podcast content because I’ve
done it before growing a podcast to 100 weekly
listeners in a month.

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Lunch & Learn: Creating Brand Meaning 101
‣ OCT 12 2023 | Fayetteville AR
• Arkansas Homecoming
‣ OCT 21 2023 | Fayetteville AR
• Building Your Professional Reputation
‣ OCT 26 2023 | Fayetteville AR
Digital Marketing
• Primary Content:Podcast with Video comedy skits pertaining
to Arkansas Razorbacks
• Primary Tools: Weekly Shows and skits posted on X,Youtube
and TikTok
• Website: Drive traf
fi
c to social media and showcase show
highlights

13. PROFESSIONAL
DEVELOPMENT
Mentor
• Bo Mattingly career in sports radio speci
fi
cally to the
Arkansas razorbacks
Formal Education
• Bachelors of science Sports Marketing and Media 2025
Technical Skills
• Athlete Marketing Essentials: NIL Certi
fi
cation Front
Of
fi
ce Sports January 2024
• Sports Marketing Essentials Front Of
fi
ce Sports June
2024
• Hootsuite Platform Certi
fi
cation Course August 2024
Soft Skills
• Improv class help with Speaking and Interviewing, Nov
2023
• Introduction to Graphic Design LinkedIn, Dec 2023
• Photoshop 2023 essentials Dec 2023

14. Dylan Lee
You know listener growth? Well, what I do is create listener
interactive content gaining listeners. In fact I grew a weekly podcast to 100+
listeners in a month.
“

15. REFERENCES
27-2012.00 - producers and directors. O*NET OnLine. (n.d.). https://
www.onetonline.org/link/summary/27-2012.00
Athlete Marketing Essentials: Nil certi
fi
cation. Front Of
fi
ce Sports Learning. (n.d.).
https://www.fos-learning.com/courses/athlete-marketing-essentials-nil-
certi
fi
cation?
aad=BAhJIgF7eyJ0eXBlIjoiY291cnNlIiwidXJsIjoiaHR0cHM6Ly93d3cuZm9z
LWxlYXJuaW5nLmNvbS9jb3Vyc2VzL2F0aGxldGUtbWFya2V0aW5nLWVz
c2VudGlhbHMtbmlsLWNlcnRpZmljYXRpb24iLCJpZCI6NTAzNjA4MTB9Bj
oGRVQ%3D--e1df6db1e7cc7c211ea87b40e7a9780931808acf
Bart Pohlman - coordinating producer, podcasts - linkedin. (n.d.-a). https://
www.linkedin.com/in/bart-pohlman-0a291514
Haley Ordway - coordinating producer, features - linkedin. (n.d.-b). https://
www.linkedin.com/in/haley-ordway-6116a848
Sawyer Radler - General manager Hogs+ - Sport & Story | LinkedIn. (n.d.-c). https://
www.linkedin.com/in/sawyer-radler-232ba9
Sydney Tyler | linkedin. (n.d.-d). https://www.linkedin.com/in/sydney-tyler-4b24bb1a8
Womack, K. (n.d.). Kurm Radio. KURM Radio. http://www.kurm.net/