The target audience for the music video is late teens to young adults who are in relationships and understand love. While the pop rock genre can appeal to both males and females, the love story theme of the song may resonate more with female viewers. Utopian theory suggests that pop rock can provide gratification and allow people to escape from reality by focusing on positivity and fulfillment rather than negatives and lack of fulfillment in real life.
2. AGE
The age appropriate for my video is for late
teens to young adults because it targets
more of the section who are in
relationships and understand love and
who have maybe experienced some of the
events which have happened in this song.
Also because it is pop rock so it is an
enjoyable song for younger people and
therefore all teens may have a liking to this
song.
3. GENDER
The gender for my music video will be both male
and female because the pop rock genre can be
aimed at both, however this particular song can
be seen as mainly female based because of the
love narrative used throughout which would
stereotypically dominate women more to be the
audience, an example of this would be the lyrics:
Tell me how to get back to
Back to summer paradise with you
And I'll be there in a heartbeat
4. RICHARD DYER UTOPIAN THEORY
Utopia is an ideal community or society
possessing a perfect socio-politico-legal system.
The term has been used to describe both
intentional communities that attempt to create an
ideal society.
Utopian theory is a gratification that allows people
to escape from their real lives. This can be seen in
pop rock by the lyrics of them being happy with
what they have and the idea of escaping from
reality as it is full of negatives and unfullfilment.
