The document discusses initial ideas for a music video by Lana Del Rey for the song "Gods and Monsters". It will focus on the sins of gluttony, greed, and lust through symbolic imagery. Gluttony will be represented by a woman pouring black paint from a milk carton. Greed will feature a woman showered in gold glitter and dollar bills. Lust will show a woman surrounded by masked men in suits with a red rose alluding to multiple partners. The target audience is identified as young adult females who identify with indie styles and trends. Inspiration is taken from art house and expressionist styles with symbolic, surrealist imagery and montage elements. Potential filming locations are also proposed.

1. LANA DEL REY
GODS AND

2. The main theme for our music video is the idea of the seven
deadly sins which is derived from the Bible. These include
envy, gluttony, greed, pride, lust, sloth, vanity and wrath. We
want to focus on the sins of gluttony, greed and lust as these
are the ones that are evident in the lyrics to „God‟s and
Monsters‟.
INITIAL
IDEASWe will show 3 women representing the sins:
• Gluttony – a woman pouring black paint over herself
from a milk carton, shot in slow motion for cinematic
effect. This will symbolise indulgence and consumption.
• Greed – the song focuses on the want for sex and
money, we had the idea of using gold glitter and dollar
bills to represent the want for money. A woman will also
be shown being showered in these objects.
• Lust – to show this, we had the image of a woman
surrounded by men in black suits and masks, and maybe
a red rose representing the collective “man” and not an
individual, alluding to sexual relations with more than
one person. We would also make the stylistic choice in

3. We're going to aim our music video to a target
audience of young adult females from the age of 16 -
25. This age range has been chosen to market our
video towards because the concept of the music
video effects mainly women of this age, so they're
able to relate to it. These girls can be identified with
the indie stereotype, though a large majority can be
classed at 'alternative'.
TARGET
AUDIENCEIndie:
Those who do not
conform to widespread
trends from music,
fashion and film. Tend
to have more of a
quirky nature and like
things that are out of
the ordinary Prefer
things with a history
opposed to something
new and modern, e.g
listening to vinyl's
rather than CD's
The video could also be
aimed towards men of the
same age as they may be
interested in the artist/her
music. We are aiming to fill
the spot next to Florence and
the Machine and Lana Del
Rey in the music industry
with our star, and therefore
reaching a large mainstream
audience, as well as the
independent/obscure music

4. INSPIRATIONWe are taking our inspiration from
other medias, as well as music/music
videos. The stylistic features of our
music video would be:
- slow paced tracking shots/camera
movement
- dreamy texture/filter effects
- art house style and theme
- expressionist and surrealist
imagery
- montage and photographic
elements
- visual rather than narrative
- strong use of symbolism and
intertexuality.
Stealing Sheep –
screenshots from
their music videos
that have inspired
us with this idea.

6. GREEK
MYTHOLOGY
Epicurus' philosophy is based on the
theory that all good and bad derive from
the sensations of what he defined as
pleasure and pain: What is good is what is
pleasurable, and what is bad is what is
painful. His ideas of pleasure and pain
were ultimately, for Epicurus, the basis for
the moral distinction between good and
evil. If pain is chosen over pleasure in
some cases it is only because it leads to a
greater pleasure. Although Epicurus has
been commonly misunderstood to
advocate the rampant pursuit of pleasure,
his teachings were more about striving for
an absence of pain and suffering.

7. LOCATION
We have had a few ideas
about where to film
certain parts of our video.
Emanuel pool in
Cambridge, where we
have connections that
will allow us to access
this privately. Wisbech
Library, which would
look great on camera and
reflect an era, and
Grantchester Meadows
which would provide a
good setting for the lust
scene.
We think the black paint
scene would be most
effective against a white
wall, and therefore would
need to look for a room