This document summarizes and analyzes elements of a music advertisement found in Q magazine, a well-established music magazine known for hybrid alternative/indie genres. The advertisement effectively introduces the artist to Q's large demographic of indie fans who may be encouraged to support the artist. Elements like the availability of vinyl albums also appeal to indie fans known for collecting them. The overall conceptual style of the advertisement without a clear narrative encourages audience involvement and interpretation. The feminine feel created by pink flowers, the artist's white dress, sans-serif font, and low key lighting use typical conventions of the genre, though the artist breaks expectations by looking directly at the camera and creating a narrative enigma for the audience.

1. EmilyJohnson
Media
Productresearch
I foundthisadvertisementinQ,awell-establishedmusic magazine that is renowned for falling into
the hybrid genre of alternative/indie. This is effective as introduces a wider target audience as the
magazine alreadyhasa large demographic.Thiscouldencourage fansof the magazine toinvesttime
and money into this artist. Also the fact that the advert artists music is available in different forms
such as vinyl also introduces the indie genre fans of this genre are known for using and collecting
them.
There are many elements of the advert that contribute to being part of the indie genre. The most
predominate feature the advert has is the overall style of the magazine as it could be considered
conceptual as there is not a clear linier narrative. This is effective as it encourages audience
involvementandallowsthe audiencetoapply a narrative enigma code. This is where they question
the narrative and theycan exercise theirown interpretation.Thismayvary fromdifferentindividuals
dependingof factorssuchas: gender, age andsocial class.The conceptual style isagenericcode that
is expected in this genre.
The all image of the adverthas a feminismfeel. This is a result of a number of factors. For example;
the background behind the artist is decorated with pink flowers. This portrays an idyllic image;
however it creates a clear contrast between images of the lungs. This is because the image of the
lungs illustrates a gorier image. Furth more, the attire of the artist is a white dainty dress. This is
effective as the colour white typical connotes innocence’s. Also the font is displayed in sans serif
whichreiteratesthe feminismfeel.Furthermorethe lightingislow keylightingasthe outerborder is
black this creates more of an atmpohpere and this is also a typical convention of the genre. The
artist breaks the expected conventions as he is not looking away from the direction of the camera
howeverthe artisttypicallyuse directaddresstosothe audience connects.Howeverthisiseffective
as it created a narrative enigma for the audience.

2. EmilyJohnson
Media
Productresearch