The music video will represent social inequality between the rich and poor in the UK. It will feature the song "Inglorious" by Slowthai and Skepta, whose lyrics protest the hard times working-class people and drug dealers face, and their feeling of being left behind by the government. The video will show the artists rising from their poor past to wearing designer clothes. It will present two characters in a stereotypical way to represent the rappers. The target audience is young adults who can relate to the song's themes of oppression against the lower classes. The video will be shot at abandoned locations using a variety of camera angles and shots, and will feature the artists performing with b-roll showing the setting and

1. Statement of Intent-
Representation:
My music video will represent the inequality between classes in the UK, (the rich and
the poor.) Due to the brief being about protest economic differences in the UK
seemed the most fitting due to the long history of conflict between the rich and the
poor. The lyrics in my chosen song, Inglorious by Slowthai featuring Skepta, Swathai
references "Don't know about the tax bracket" and "Flashbacks, flippin’ packs, it was
ketamine, huh Now I'm feeling hoarse." These lyrics represent the hard times that
the rapper had to go through to get to where he is today, with drugs poisoning lower
social groups more than the upper-class. The music video will have the artist
wearing designer clothes to show there come up form there less than ideal past,
along with their rise through the social hierarchy. Also, lyrics form Skepta refer to
racism, "I love the look on their faces when they look in the whip and it's a black
star." Both rappers talk in protest to how the government haven't helped them
through there hard times and how they are just seen as stereotypical working-class
drug dealers and criminals, with the artists felling left behind or forgotten by the
government. In my music video I will present two characters in a stereotypical way
like the rappers themselves.
Audience:
The target audience is young adults, age 16 and above. This song will appeal to this
age group along with aspirers due to the song directly addressing to them and being
relatable to other people who have been in similar situations. The entirety of
Slowthia’s latest album, nothing grate about Britain, have the same theme of
oppression against the lower classes. For example, there are multiple references to
the English Defence League (EDL), a far-right, Islamophobic organisation in the
United Kingdom. The constant theme of oppression throughout the album will set
audiences expectations of the content of the sons and how generally he will
represent his ideals.
Media Industries and language:
I will be using abandoned houses and other abandoned locations to create the
setting. To start the video, I will use a drone to establish the location and setting. The
artist will be preforming the song, with a mixture of A roll and B roll. The shots will be
mixed with the artist performing the song and references to the lyrics, with b-roll in-
between the performance shots showing the scene and artist in more detail. The
lyrics will be presented through props and a wide variety of camera angles, shots
and editing. There will be multiple shots with the artist in the shot twice talking to
them self, this will be created in postproduction.I may also use a mixture of non-
diegetic and diegetic sound depending on how it sounds inside of the abandoned
locations. The wide variety of intertextual references and audio-visuals will keep the
viewers' attention and make the video more entertaining for viewers that watch the
video multiple times hope
Research findings:

2. My research of other songs with a protest theme has showed me that the songs
have changed from punk rock to rap. The ideas in the music has stayed the same
with similar issues then and now. However, the rise the internet has led to more artist
and competition leading to innovation in how the ideas are presented. Along with the
rise in Grime and Drill, along with a rise in knife crime, the lyrics have, in some
cases, become more violent and drug related. The theme of protests songs has
become broader and it seems that almost every rap song that has come out of the
UK in the last few years has had some level of protest within the lyrics. Along with
the abandoned locations for my settings I will use predominantly handheld shots to
add the chaotic atmosphere, with some drown and gimble shots added for
establishing shots and wider angles.