1) Daft Punk, 50 Cent, and One Direction each focus on different music genres and target specific markets to maximize profits. Daft Punk focuses on Euro house music, 50 Cent is known for hip hop, and One Direction targets younger females with pop music. 2) 50 Cent's music videos depict an lavish, "otherworldly" lifestyle to promote desirability. One Direction's "What Makes You Beautiful" uses close-ups of band members, beaches, and fashion trends to appeal to their young female audience. 3) Daft Punk's "Instant Crush" video matches the punk rock-inspired character through clothing and location to complement the song's style while telling

1. Daft Punk, 50 Cent and One Direction. All different bands/productions. All have a specific market they aim
at. This is mostly to maximise profits and try and capitalize on that genre of music. Daft Punk focus on Euro
House which is pretty much just 80s electro, with a modern twist. There mainstream music is known through
collaborations with big name artists such as The Weekend and Pharrell williams. However they have there
own branding and recognition in there songs so that people know the song has a “Daft Punk vibe” adding
bits of old school electro and product placement. 50 Cent is a Hip Hop rap artist distinctively known for his
younique deep tone voice and masculinity. Like most rap artist they use the “from rags to riches” which
creates an underdog that everyone can relate to. One Direction are a all boys Pop band focusing on the
younger generation, particularly young females. They express their lavish lifestyle in the music videos to
help promote there brand. Wearing the most up to date fashion trends and expressing early 2000s whiled
hair styles for young lads to copy, turning it into a branded trend.

2. Daft Punk’s costume design depends on what style they're going for. However mostly they reflect and
reinforce 80s american teen culture. Glamour Rock and electro.
In Daft Punk - Instant Crush. The character/artist/actor displays a rebellious Punk teenager. Reminiscent to
films like The Warriors and The Breakfast Club. A misunderstood “rebel without a cause”. The clothing is
correct to the song and the whole styling of the video matches the character well. This is what makes Instant
Crush a good song and music video. They don't brand the artist or try to follow trend but instead go with what
feels right. The clothing promotes the song and helps accomplish its euro house style. People from all over
the world like this music as it's not mainstream and that reflects on the clothing that was chosen. It gives more
meaning to the song and complements its efforts in making the music video seem more meaningful. The
outline themes or most noticeable theme, besides the punk teen, the love story between two manikins. It's
very reminiscent of the story between Romeo and Juliet. Two intended lovers that can only meet each other’s
in death. The minkins burn to liquid holding each other's hands.
The location of Instant Crush relates to the narrative of the
song. An old museum in which a love story takes place
between two manikins. The Cross cuts to the singer seem
very rustic and look as though they were shot at a music
concert. This makes the video feel more raw and natural. The
lighting plays a bigger role for location as it creates an
environment in which both the singer and the mannequins
have their moment to live. The colours used give further
insight to the story's intended feeling. They use a lot of blue
(sad, depressing) and shades of both white and black witch
help inforce these feelings to the music video.

3. 50 Cent - In Da Club (Int'l Version) has all the common elements of a hip
hop/R&B music video. The location takes place on quote - “Somewhere…” Looks
to be in a desert of some sort. This makes the music video seem “otherworldly”
as it takes place in an unfamiliar place. As though the artist was on another
planet, making both 50 and his music desirable. Within the music video both Dr
Dre and Eminem make an appearance. Creating synergy between the artists.
Brand recognition or product placement can be seen all the way threw the video
giving emphasis on the desirable lifestyle.
The themes constructed are from the cloths and the lifestyle seen in the video.
Showing up to a club in all the best wear. Exercising regularly to give you god like
powers. However the other worldly feeling looms over all the shots in the video
and make it seem as though, only that artist can do those things, making him
alitest. The colours and lighting are all focused on the artist so he stands out
more from everyone else, again enforcing that elitism. All these characteristic
are what make people what to buy the products
Within the song, further increasing profits.

4. 1Directions or 1D had many songs that all constructed similar themes, however What
Makes You Beautiful is the music video that sticks out the most. The lyrics by
themselves massively relate to their target audience. Along with the video, it is a perfect
demonstration of a targeted music video.
Plenty of close ups on preferred or the statistically most liked band member at that
time. Beaches, young lads in tight clothing and early 2000 hairstyles. Perfect for a
young female audience. They wear uptodate fashion or fashion that's literally just
coming into season so they seem identifiably desirable to both male and female
audience. The colours are of bright natural light, mostly white and gray shades
contrasted between the waves and the artist. There is no story behind the video/deeper
meaning. It is clear that the video is to sell the artists as a brand rather than a fully
carried out song. The video is there to aesthetically please the audience and help
promote the song so it can be distributed by both MP3 and MP4.
The props within the video are notably the VW Bug/beetle and the VW camper van.
Giving emphasis on the free spirited teens mindsets. This makes them more desirable
as they don't have any worries or anxieties which is what the majority want. This is also
product placement as the music company will have a contract in place with BMW the
company that owns VW.