The document discusses strategies for attracting the target audience to a romantic comedy film. It aims to broaden the typical target of 16-25 year old women by including characters of various ages and social classes. It also features more male characters and a classic song to appeal to older women. Social media promotion through a Facebook page and posters in public transit areas are discussed as ways to reach the primary target of 16-24 year old women. Including multiple character storylines in the opening scene that don't fully resolve is meant to draw in a wider audience by creating intrigue about how the different stories will conclude.

1. 5) How did you address/attract your target audience?
When I started my research and started to think about ideas of
my opening scene, the target audience I thought about the
normal target audience for romantic comedies which is 16-25
year old women, but I also wanted to change this audience to
make it boarder and a wider target audience. This made me think
about the music, actors, and representation. To widen this target
audience I used characters of all ages and from different classes
so that more people could relate to the opening scene. Secondly,
having more male characters than women characters breaks the
the convention of the storyline being focused around women; this would mean more
men would want to see the movie either with their partners or on their own. Thirdly,
there is only one piece of dialogue throughout the whole two minutes, the sound is
filled with the song Make Someone Happy by Jimmy Durante, this technic of using this
would make the movie seem more professional while also attracting older women
who would know the song well.
A recent, up to date way of attracting this audience would be
using different types of social media to get their attention of
it. For example, creating a Facebook page where people
could share the teaser trailers of the movie, add different
pictures and posters to Facebook showcasing the acting in
the movie as people may be interested with who is starring in
the movie.

2. As my main focused target audience is 16-24 year old women,
more women would have social media sites so that the
information about the movie can be promoted through and
the target audience would be able to access this easily.
Also, a lot of young women use public transport therefore
posters being promoting in train and tube stations or on buses
will make women more aware of the upcoming movie.
A survey suggested that women sometimes find romantic
comedies predictable and repetitive; however, as my opening
scene includes many different characters, and some stories
are seen as unclear within the first two minutes, this would
draw more people in to watch the ending as many stories can
create many different possibilities.