This document discusses communication, including its meaning, process, elements, importance, principles, functions, types, and factors affecting it. Communication is defined as a process where two or more people exchange ideas, facts, feelings, or impressions to gain a common understanding. The key elements of the communication process are the source, message, channel, and receiver. Effective communication is important for disseminating development program aims and objectives, bringing about behavioral changes, and sharing new knowledge from research. Principles of good communication include cooperation, participation, evaluation, and respect. The main functions of communication are to inform, instruct, influence, and integrate. Communication can take verbal, non-verbal, written, formal, informal, and visual forms.

1. Communication; Meaning, Process,
Elements and Importance
Dr. Rajinder Kaur Kalra
Professor and Head (Retd.)
Department of Extension Education

2. Meaning of Communication
• Communis means common

3. Leagans (1961) says, It is the process by which
two or more people Exchange ideas, facts,
feelings or impressions in ways that each gains a
common understanding of the message.
Concept of Communication

4. • Perception
• Communication Fidelity
• Communication Gap
• Time Lag in Communication
• Empathy
• Homophily And Heterophily
• Key Communicators
• Communication Network
Some Concepts Relating
to Communication

5.  Aims and Objectives of any development
programme are to be widely disseminated.
 Bringing Change in the behaviour of the people.
 New Knowledge acquired through research has to
be disseminated to effect change in the methods
of farming.
 A thorough understanding of the communication
process.
Importance of Communication

6. • Communication is two way process
• Must have idea before one can communicate
• System of symbols used to represent ideas
must be relevant, accurate and skillfully used
• Cultural values and social organization are
bases of communication
• Influence one’s effectiveness
• Communication effort must be organized
Principles of Communication

7. • Cooperation, participation and involvement are
essential
• Evaluation is a must to improve
communication
• Standards of correctness, effectiveness, good
taste and social responsibility of
communication influence its success
• Respect for the facts willing to share with
others and has patience to listen others
Conti…

8.  The Information Function
 Command or Instructive Function
 Influence or Persuasive Function
 Integrative Function
Functions of Communication

9. • Verbal Communication
• Non verbal Communication
• Written Communication
• Formal & Informal Communication
• Visual Communication
Types of Communication

10. Source Message Treatment Channel Receiver
Feedback
Communication Process

11. A good
Communicator
Knows Interested In Prepares Skills
Objectives Audience welfare Teaching plan Selecting
messages
Audience
needs
Message helpful
to people
Communication
material and
equipment
Treating
messages
Message Result of
communication
Plan for evaluation Expressing
messages
Channel Uses and
limitations of
channel
Selection in
use of channel
Treatment
of the
message
Improvements in
communication
skills
Understanding
the audience
Professional
abilities
Collecting
evidence of the
results
Factors Affecting Communication