This document defines key concepts related to media and information literacy. It explains that communication is the exchange of information through words, sounds, signs or gestures. There are two main types of communication: verbal, which includes oral and written communication, and non-verbal, which uses signs, symbols, gestures, body language and facial expressions. The document also outlines several models of communication and defines terms such as literacy, media, information literacy, technology literacy, and media and information literacy. It describes media and information literacy as skills that allow people to effectively engage with media and information to think critically and learn lifelong skills.

1. INTROUCTION TO
MEDIAAND
INFORMATION
LITERACY

2. What is Communication?
•It is the act or process if using words, sounds,
signs, or gestures to express or exchange
information or to express your ideas, thoughts,
feelings, etc., to someone else.
•The exchange of information and the
expression of feelings that can result in
understanding.

3. Two basic types of communication
•Verbal
Communication
Oral
Written
•Non- verbal
Communication
Signs
Symbols
Gestures
Body language
Facial expressions

4. Process of
Communication

5. Transmission Model
Lasswell’s Communication Model (1948)
Communicator
(Who)
Message
(Says
who)
Medium
(In which
channel)
Receiver
(To
whom)
Effect
(With
what
effect)

6. Shannon- Weaver’s Communication Model (1948)
Feedback
Sender Encoder Channel Decoder Receiver
Noise

7. Osgood- Schramm Model of Communication (1954)
Encoder
Interpreter
Decoder
Decoder
Interpreter
Encoder
Message
Message

8. “Half of my problems are because of
the tone of my voice.
Everyone thinks that I am arguing
while actually I am just talking.”

9. Terms to understand
• Literacy pertains to the ability to identify, understand,
interpret, create, communicate, and compute, using
printed and written materials associated with varying
contexts.
•Media refers to physical objects used to communicate
with or mass communication through physical objects
such as radio, television, computers, film, etc. It also
refers to any physical object used to communicate
messages.

10. •Media Literacy refers to the ability to access,
analyze, evaluate, and create media in various forms.
It aims to empower citizens by providing them with
the competencies (knowledge and skills) necessary to
engage with traditional media and new technologies.
•Information Literacy is the ability to recognize when
information is needed and to locate, evaluate, and
effectively communicate information in its various
formats.

11. •Technology (Digital) Literacy is the ability of an
individual, either working independently or with
others, to responsibly, appropriately, and effectively
use technological tools. Using these tools, an
individual can access, manage, integrate, evaluate,
create and communicate information.

12. •Media and Information Literacy
These refer to essential skills and
competencies that allow individuals to effectively
engage with media and other information providers
and develop critical thinking and life-long learning
skills to socialize and become active citizens

13. Stages/ Elements of Information Literacy
1. Identifying/ recognizing information
2. Determining sources of information
3. Citing or searching for information
4. Analyzing and evaluating the quality of information
5. Organizing, storing or archiving information
6. Using information in an ethical, efficient and
effective way
7. Creating and communicating new knowledge.

14. •Technology (Digital) Literacy is the ability of an
individual, either working independently or with
others, to responsibly, appropriately, and effectively
use technological tools. Using these tools, an
individual can access, manage, integrate, evaluate,
create and communicate information.