COMMUNICATION
Latin word communis
Why so much importance?
• The need for improved business
communication strategies is being driven by
the fast demands of b...
Definition
• The interchange of thought or information to bring about
mutual understanding and confidence or good human
re...
Nature of communication
• Organisations – communication systems
• Subsystems – transmits information and data
• Maintains ...
• The nature of communication is exchange of
message and interaction
Purpose ( Functions)
• Instructive
• Integration
• Informing
• Evaluation
• Directive
• Influencing
• Incidental neutral
• Teaching
• Image projecting
• Orientation
• Interview
• Others
Objectives of communication
• Information
• Advice
• Order
• Persuasion
• Warning
• Motivation
• Suggestion
• Education
• ...
Media of communication
• Media of oral communication
• Media of written communication
• Media of visual communication
• Ac...
Seven C’s of communication
• Credibility
• Courtesy
• Clarity
• Correctness
• Consistency
• Concreteness
• Conciseness
4S’s of communication
• Shortness
• Simplicity
• Strength
• Sincerity
Factors responsible
• Large size organisation
• Technological improvements
• Growth of trade union activities
• Emphasis o...
Seven Steps of effective
communication
• What and why
• Select channel
• Select encoding technique
• Consider barrier
• Se...
AIDA principle
• ATTENTION
• INTEREST
• DESIRE
• ACTION
Attention
• Creating a strong brand image for the
organisation
• Having a recognisable logo
• Simple slogans and base line...
Interest
• Using human interest stories and case studies
• photographs and illustrations
• Facts and figures
• Charts and ...
Desire
• Making a case, creating a rationale for action
• Showing the impact that an intervention can
make and depicting t...
Action
• Showing people what they can do
• Providing a response mechanism
Difference between communication
and organisational communication
• Organizational communication, broadly
speaking, is: pe...
Developing Effective Business Communication
within a Company or Organization
• Identify internal and external requirements...
Elements of communication
• Sender/encoder/speaker
• Reciever/decoder/listener
• Message
• Medium
• Feedback
Classification of communication
• Intrapersonal communication
• Interpersonal communication
• Group communication
small gr...
Principles of Effective Communication
• Clear
• Concise
• Complete
• Correct
• Objective
• Active listening
Inductive logic
• Reasoning from the particular to the general.
• Perfect induction is when the general premise
has been d...
• Induction is a form of reasoning that makes
generalizations based on individual instances.
• From particular to universa...
Deductive logic
• Predicts particular outcomes from prior
general hypotheses that is, it proceeds from
the general to the ...
• Eg:Tom is allergic to peanuts.
• This candy has peanuts in it.
• Therefore, Tom should not eat this candy
• Deductive reasoning goes from all (a general
rule) to one (a specific case).
• Inductive reasoning goes from one (a bunc...
communication
communication
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communication

  1. 1. COMMUNICATION Latin word communis
  2. 2. Why so much importance? • The need for improved business communication strategies is being driven by the fast demands of business, globalization, and the technology revolution, as well as leadership challenges that require improved business communication strategies and skills at company, team or group, and individual levels.
  3. 3. Definition • The interchange of thought or information to bring about mutual understanding and confidence or good human relation ( American Society of Training Directors) • Communication is the transmission and interchange of facts, ideas, feelings or course of action ( Leland Brown) • Communication is the process by which information is tansmitted between individuals and organisations so that an understanding response results (Peter Little)
  4. 4. Nature of communication • Organisations – communication systems • Subsystems – transmits information and data • Maintains superior – subordinate relationship • Involves sender and receiver
  5. 5. • The nature of communication is exchange of message and interaction
  6. 6. Purpose ( Functions) • Instructive • Integration • Informing • Evaluation • Directive • Influencing
  7. 7. • Incidental neutral • Teaching • Image projecting • Orientation • Interview • Others
  8. 8. Objectives of communication • Information • Advice • Order • Persuasion • Warning • Motivation • Suggestion • Education • Raising morale
  9. 9. Media of communication • Media of oral communication • Media of written communication • Media of visual communication • Action media of communication • Numerical Media
  10. 10. Seven C’s of communication • Credibility • Courtesy • Clarity • Correctness • Consistency • Concreteness • Conciseness
  11. 11. 4S’s of communication • Shortness • Simplicity • Strength • Sincerity
  12. 12. Factors responsible • Large size organisation • Technological improvements • Growth of trade union activities • Emphasis on human relations • Public relations
  13. 13. Seven Steps of effective communication • What and why • Select channel • Select encoding technique • Consider barrier • Send message • Check for understanding • Obtain feedback from recipient
  14. 14. AIDA principle • ATTENTION • INTEREST • DESIRE • ACTION
  15. 15. Attention • Creating a strong brand image for the organisation • Having a recognisable logo • Simple slogans and base line • Using headlines • Being provocative
  16. 16. Interest • Using human interest stories and case studies • photographs and illustrations • Facts and figures • Charts and diagrams • WHY and not WHAT
  17. 17. Desire • Making a case, creating a rationale for action • Showing the impact that an intervention can make and depicting this in human terms • Showing how other people have been able to make a difference and what this meant to them • Using endorsements
  18. 18. Action • Showing people what they can do • Providing a response mechanism
  19. 19. Difference between communication and organisational communication • Organizational communication, broadly speaking, is: people working together to achieve individual or collective goals • The purpose of communication may range from completing a task or mission to creating and maintaining satisfying human relationships • The structure of an organization is determined in part by the network of channels or paths along which information must flow between members or subunits.
  20. 20. Developing Effective Business Communication within a Company or Organization • Identify internal and external requirements for communication (documents and presentations). • Identify resources/strengths. • Identify barriers (process, personal skills, interpersonal, hardware, software, standards, etc.). • Develop and implement processes that will eliminate or decrease the barriers. • Determine the type of support (for example, hardware/software/networks) that can be useful. • Establish/adopt templates/standards for documents and presentations. • Determine what training support is needed to increase effectiveness and meet requirements.
  21. 21. Elements of communication • Sender/encoder/speaker • Reciever/decoder/listener • Message • Medium • Feedback
  22. 22. Classification of communication • Intrapersonal communication • Interpersonal communication • Group communication small group, large group • Organisational communication formal , informal • Mass communication
  23. 23. Principles of Effective Communication • Clear • Concise • Complete • Correct • Objective • Active listening
  24. 24. Inductive logic • Reasoning from the particular to the general. • Perfect induction is when the general premise has been derived from direct observation of all possible particulars.
  25. 25. • Induction is a form of reasoning that makes generalizations based on individual instances. • From particular to universal • Eg: All the observed crows are black, therefore all crows are black
  26. 26. Deductive logic • Predicts particular outcomes from prior general hypotheses that is, it proceeds from the general to the particular • Eg: All men are mortal. (major premise) • Socrates is a man. (minor premise) • Socrates is mortal. (conclusion)
  27. 27. • Eg:Tom is allergic to peanuts. • This candy has peanuts in it. • Therefore, Tom should not eat this candy
  28. 28. • Deductive reasoning goes from all (a general rule) to one (a specific case). • Inductive reasoning goes from one (a bunch of single data) to all (a general conclusion).

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