Why so much importance?
• The need for improved business
communication strategies is being driven by
the fast demands of business, globalization,
and the technology revolution, as well as
leadership challenges that require improved
business communication strategies and skills
at company, team or group, and individual
• The interchange of thought or information to bring about
mutual understanding and confidence or good human
relation ( American Society of Training Directors)
• Communication is the transmission and interchange of facts,
ideas, feelings or course of action ( Leland Brown)
• Communication is the process by which information is
tansmitted between individuals and organisations so that an
understanding response results (Peter Little)
Nature of communication
• Organisations – communication systems
• Subsystems – transmits information and data
• Maintains superior – subordinate relationship
• Involves sender and receiver
• The nature of communication is exchange of
message and interaction
• Creating a strong brand image for the
• Having a recognisable logo
• Simple slogans and base line
• Using headlines
• Being provocative
• Using human interest stories and case studies
• photographs and illustrations
• Facts and figures
• Charts and diagrams
• WHY and not WHAT
• Making a case, creating a rationale for action
• Showing the impact that an intervention can
make and depicting this in human terms
• Showing how other people have been able to
make a difference and what this meant to
• Using endorsements
• Showing people what they can do
• Providing a response mechanism
Difference between communication
and organisational communication
• Organizational communication, broadly
speaking, is: people working together to
achieve individual or collective goals
• The purpose of communication may range from
completing a task or mission to creating and
maintaining satisfying human relationships
• The structure of an organization is determined in
part by the network of channels or paths along
which information must flow between members
Developing Effective Business Communication
within a Company or Organization
• Identify internal and external requirements for
communication (documents and presentations).
• Identify resources/strengths.
• Identify barriers (process, personal skills, interpersonal,
hardware, software, standards, etc.).
• Develop and implement processes that will eliminate or
decrease the barriers.
• Determine the type of support (for example,
hardware/software/networks) that can be useful.
• Establish/adopt templates/standards for documents and
• Determine what training support is needed to increase
effectiveness and meet requirements.
Elements of communication
Classification of communication
• Intrapersonal communication
• Interpersonal communication
• Group communication
small group, large group
• Organisational communication
formal , informal
• Mass communication
Principles of Effective Communication
• Active listening
• Reasoning from the particular to the general.
• Perfect induction is when the general premise
has been derived from direct observation of
all possible particulars.
• Induction is a form of reasoning that makes
generalizations based on individual instances.
• From particular to universal
• Eg: All the observed crows are black, therefore
all crows are black
• Predicts particular outcomes from prior
general hypotheses that is, it proceeds from
the general to the particular
• Eg: All men are mortal. (major premise)
• Socrates is a man. (minor premise)
• Socrates is mortal. (conclusion)
• Eg:Tom is allergic to peanuts.
• This candy has peanuts in it.
• Therefore, Tom should not eat this candy
• Deductive reasoning goes from all (a general
rule) to one (a specific case).
• Inductive reasoning goes from one (a bunch
of single data) to all (a general conclusion).