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Berlow's Model of Communication

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  1. 1. Communication PDPR 1st Semester S.Y. 2011-2012 S
  2. 2. What is Communication?” Communication is transfer of information from one person to another, whether or not it elicits confidence. But the information transferred must be understandable to the receiver – G.G. Brown.
  3. 3. What is Communication?“Communication is the intercourse by words, letters or messages” - Fred G. Meyer.
  4. 4. What is Communication?S giving, receiving or exchanging ideas, information, signals or messagesS Using media to enable individuals or groups to persuade, to seek information, to give information or to express emotions.
  5. 5. Berlow’s Model of Communication
  6. 6. SourceS Communication skills – It is the individual’s skill to communicate (ability to read, write, speak, listen etc…)S Attitudes – The attitude towards the audience, subject and towards oneself for e.g. for the student the attitude is to learn more and for teachers wants to help teach.S Knowledge- The knowledge about the subject one is going to communicate
  7. 7. SourceS Social system – The Social system includes the various aspects in society like values, beliefs, culture, religion and general understanding of society. It is where the communication takes place .S Culture- Culture of the particular society also comes under social system.
  8. 8. EncoderS The sender of the message (message originates) is referred as encoder, so the source is encoding the message here.
  9. 9. MessageS Content – The beginning to the end of a message comprises its content.S Elements – It includes various things like language, gestures, body language etc, so these are all the elements of the particular message. Content is accompanied by some elements.S Treatment – It refers to the packing of the message. The way in which the message is conveyed or the way in which the message is passed on or deliver it.
  10. 10. MessageS Structure- The structure of the message how it is arranged, the way you structure the message into various parts.S Code- The code of the message means how it is sent in what form it could be e.g. language, body language, gestures, music and even culture is a code. Through this you get/give the message or through which the communication takes place or being reached.
  11. 11. ChannelS It is nothing but the five senses through this only we do. The following are the five senses which we use S Hearing S Seeing S Touching S Smelling S TastingS Whatever communication we do it is there either of these channels.
  12. 12. ChannelS For the modern era Channel is also the medium used to communicate. S Examples of this are: S MEDIA S TV S Radio S Newpaper S Etc.
  13. 13. DecoderS Who receives the message and decodes it is referred to as decoder.
  14. 14. RecieverS The receiver needs to have all the things like the source.S This model believes that for an effective communication to take place the source and the receiver needs to be in the same level.
  15. 15. Criticisms:S No feedback / don’t know about the effectS Does not mention barriers to communicationS No room for noiseS Complex modelS It is a linear model of communicationS Needs people to be on same level for communication to occur but not true in real lifeS Main drawback of the model is that the model omits the usage of sixth sense as a channel which is actually a gift to the human
  16. 16. Aristotles Model of Communication
  17. 17. Aristotles Model of CommunicationS Elements of Aristotles Model of Communication are: S Speaker S Speech S Occasion S Audience S Effect.
  18. 18. Interaction theory of CommunicationS Circular model of communication
  19. 19. Interaction theory of CommunicationS In the modern age the importance of this theory is steadily increasing in the field of management, because one can receive the reaction on the message sent, and if it remains any doubt or discrepancy it can be removed.
  20. 20. Levels of CommunicationS Intrapersonal CommunicationS Interpersonal CommunicationS Mass Communication
  21. 21. Types of CommunicationS Written CommunicationS Oral Communication
  22. 22. Written Communication Title (Optional) Introduction Body Summary and/or Ending
  23. 23. Application Get 1 whole sheet of paper Write an essay about your strengths and weaknesses.  How will you use your strengths in order improve your weaknesses.  How will you use your skills in the future field of work you ought to take.
  24. 24. Application Must have a creative title Minimum of 3 paragraphs
  25. 25. Oral CommunicationCan be informal or formal Formal Oral Communication – Just like written communication it has: Introduction Body Summary and/or Ending
  26. 26. Oral CommunicationIn oral communication there are more things toconsider What is the main message you want to get across Who your audience are?
  27. 27. Oral CommunicationUnlike in written communication the audience seesyou They can see how you.. Talk Sit/or stand React Partner your words with your hand gesturesALL THE FACTORS LISTED ABOVE WILL AFFECT THEIRREACTION TO YOUR MESSAGE.
  28. 28. TIPS WHEN MAKING AND DOING A SPEECH: Research – You have to know 1.) what you are going to talk about 2.) who you will talk to Make an outline of your whole speech Supply the needed information in your outline then make a printed copy in bullet form Practice in front of the mirror Stand tall. Be Confident.
  30. 30. APPLICATIONEach will have to pick out a paper in the bowlThis will contain a common and practical topicEveryone will be given 5 mins. to prepare a 3minutespeech that will be presented in front of the class.