BUSINESS
COMMUNICATION
What is BUSINESS?
• an enterprise established to provide
products or services in the hope of
earning a profit thru sole
pr...
What is COMMUNICATION?
• a way of interaction between two or
more individuals in order to
understand each other.
• the exc...
What is BUSINESS COMMUNICATION?
• includes all communication that occurs in a
business context.
• presupposes an understan...
Managerial Communication
• usually refers to an emphasis on
communication strategies for achieving
specific short-term obj...
Organizational Communication
• usually refers to established
communication networks and the
communication flow within
orga...
Human Relations and Team Building
• business and industry recognize the importance of good
interpersonal communication bet...
Sales Communication
• includes all communication specifically
designed to produce sales, from media-
based advertising, to...
Report Writing
• focuses on written reports
- Short Reports - informational memos
- Long letter reports - headings and oth...
Communication Technology and Electronic
Communication
• Computer & electronic based communication using
the available tech...
International Communication
• referred to as intercultural communication, focuses
on the ways in which cultural difference...
Why do individuals need to
communicate with each other?
• Communication plays a pivotal role in
information sharing. Indiv...
Managerial Communication
• is a function which helps managers
communicate with each other including their
subordinates wit...
• helps in the smooth flow of
information among managers working
towards a common goal. The message
has to be clear and we...
2 Types of Managerial Communication:
1) Interpersonal Communication -
generally takes place between two or
more individual...
Ways of Managerial Communication
• A successful manager communicates
effectively with his subordinates. It is
really essen...
2 Ways of Managerial Communication
1) Verbal Communication
- Communication done with the help of words.
- individuals need...
2 Ways of Managerial Communication
2) Written Communication
- is done through letters, emails, manuals,
notices, memos and...
Body Language
• Managers must also take special care of
their body language, facial expressions,
gestures for effective co...
Organizational Communication
• is an essential interaction within the
entire organization.
2 Types of Organizational
Communication
1) Formal Communication
- Communication which follows
hierarchy at the workplace. ...
2 Types of Organizational
Communication
2) Informal Communication
- a communication within that has
nothing to do with des...
Direction of Communication Flow
1) Upward Communication
- Flow of information from
employees to managers – from the
lowest...
Direction of Communication Flow
2) Downward Communication
- takes place when information flows
from managers to the subord...
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Eng104.business communication.lecture1

  1. 1. BUSINESS COMMUNICATION
  2. 2. What is BUSINESS? • an enterprise established to provide products or services in the hope of earning a profit thru sole proprietorship, partnership or corporation. • a commercial activity involving the exchange of money for goods or services. Business Communication
  3. 3. What is COMMUNICATION? • a way of interaction between two or more individuals in order to understand each other. • the exchange of information between people, - speaking, - writing, - using system of signs or behavior.
  4. 4. What is BUSINESS COMMUNICATION? • includes all communication that occurs in a business context. • presupposes an understanding of both business and communication. • roots in the “business English” and “business correspondence” in the late 19th and early 20th centuries. • has evolved over the years into a broad discipline providing an overview of all communication that occurs in organizational settings.
  5. 5. Managerial Communication • usually refers to an emphasis on communication strategies for achieving specific short-term objectives.
  6. 6. Organizational Communication • usually refers to established communication networks and the communication flow within organizations.
  7. 7. Human Relations and Team Building • business and industry recognize the importance of good interpersonal communication between and among those who work together. * Skills for the success of customer relations programs and strategic alliances * the fundamentals of understanding other people, * differences in perception, motivation and other common behavioral strategies, * establishing rapport, * developing mutual respect, and * reaching consensus (agreement)
  8. 8. Sales Communication • includes all communication specifically designed to produce sales, from media- based advertising, to telephone solicitation, to direct-mail advertising.
  9. 9. Report Writing • focuses on written reports - Short Reports - informational memos - Long letter reports - headings and other report-writing techniques), to complete analytical reports. • Also includes the fundamentals of primary and secondary research, techniques for data analysis, and analytical and presentation graphics.
  10. 10. Communication Technology and Electronic Communication • Computer & electronic based communication using the available technology - word processing, page layout and graphic design, email, electronic conferencing, Internet-based services, audio or video conferencing, or multimedia presentations
  11. 11. International Communication • referred to as intercultural communication, focuses on the ways in which cultural differences influence communication expectations and behavior - including the length of time to establish business and personal relationships, - differences in the conception of time itself, - differences in nonverbal communication, and - differences in perceptions as they are influenced by language and culture.
  12. 12. Why do individuals need to communicate with each other? • Communication plays a pivotal role in information sharing. Individuals working together need to speak to each other to keep themselves abreast with the latest developments in the organization.
  13. 13. Managerial Communication • is a function which helps managers communicate with each other including their subordinates within the organization. • Communication helps in the transfer of information from one party also called the sender to the other party called the receiver.
  14. 14. • helps in the smooth flow of information among managers working towards a common goal. The message has to be clear and well understood in effective communication.
  15. 15. 2 Types of Managerial Communication: 1) Interpersonal Communication - generally takes place between two or more individuals at the workplace. 2) Organizational Communication – it takes place at all levels in the organization.
  16. 16. Ways of Managerial Communication • A successful manager communicates effectively with his subordinates. It is really essential for managers to express their views clearly for the team members to understand what exactly is expected out of them.
  17. 17. 2 Ways of Managerial Communication 1) Verbal Communication - Communication done with the help of words. - individuals need to be very careful about their speech. Managers must choose the right words to address their team members. Make sure you do not confuse your team members. - One has to be loud, clear & precise while interacting with employees at the workplace.
  18. 18. 2 Ways of Managerial Communication 2) Written Communication - is done through letters, emails, manuals, notices, memos and so on. It refers to written records. - It is essential for the managers to master the art of writing emails. Avoid using capitals, bright colors, designer font styles in official mails. Make sure your signatures are correct.
  19. 19. Body Language • Managers must also take special care of their body language, facial expressions, gestures for effective communication. • A manager who always has a frown on his face is generally not liked and respected by people.
  20. 20. Organizational Communication • is an essential interaction within the entire organization.
  21. 21. 2 Types of Organizational Communication 1) Formal Communication - Communication which follows hierarchy at the workplace. Employees communicate formally with each other to get work done within the desired time frame.
  22. 22. 2 Types of Organizational Communication 2) Informal Communication - a communication within that has nothing to do with designation of individuals, level in the hierarchy or position.
  23. 23. Direction of Communication Flow 1) Upward Communication - Flow of information from employees to managers – from the lowest to the highest position.
  24. 24. Direction of Communication Flow 2) Downward Communication - takes place when information flows from managers to the subordinates. - Managers often give orders and directions to their subordinates.

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