Communication Skills WEEK 1 INTRODUCTION, IMPORTANCE,THEORIES OF COMMUNICATION BY WARDAH AZHAR
DEFINTIONS OF COMMUNICATION• ” Communication is transfer of information from one person to another, whether or not it elicits confidence. But the information transferred must be understandable to the receiver – G.G. Brown.•• “Communication is the intercourse by words, letters or messages”- Fred G. Meyer.•
CONT…• Communication is the transmission of a message or information by speaking or writing. .• Communication is giving, receiving or exchanging ideas, information, signals or messages through appropriate media, enabling individuals or groups to persuade, to seek information, to give information or to express emotions.
Effective Communication Definitions• Effective communication is a two-way process - sending the right message, that is also being correctly received and understood by the other person/s.• Effective communication is a process through which the sender conveys a message that the receiver readily receives and understands. It is a two-way process instead of a one-way process.
Communication & Effective Communication• Communication is • Effective conversation giving or exchanging (communication) is a information, signals, me conversation in which ssages by talk or no one gets confused by gestures or writing the other persons MEANING
VALUE & IMPORTANCE OF COMMUNICATIONVALUE OF COMMUNICATION IMPORTANCE OF COMMUNICATION• The value of communication • If you’re a good is based on relevant and communicator, you’ll have timely information. Without better chances of success. such information, there can You’re able to persuade be no effective people, influence communication others, negotiate effectively.
Theories of Communication• Electronic theory• Social Environment theory• Rhetorical theory
Theories of Communication• ELECTRONIC THEORY: • SOCIAL ENVOIRNMENT This theory describes THEORY: the technical way of This theory deals with sending message from the social behavior of sender to receiver. The human beings and their concept of electronic environment. theory is based on the electronic language of the computer.
Rhetorical Theory• Rhetorical theory is based on the available means of persuasion. That is, a speaker who is interested in persuading his or her audience should consider three rhetorical proofs: logical, emotional, and ethical. Audiences are key to effective persuasion as well. Rhetorical syllogism, requiring audiences to supply missing pieces of a speech, are also used in persuasion
Electronic Theory• Electronic theory is very famous for the transmission of the messages from one place to another place. This theory describes the technical way of sending message from sender to receiver. The concept of electronic theory is based on the electronic language of the computer. In order to send message to some party there is a complete process which should be followed in order makes the communication good and informative. It starts with the information source from where the message originate and then it is changed into electronic signals. The message contains of words, number and character in the electronic and computer readable form. The message is then communicated through any channel. Sometimes the messages get mixed up with some words or noise which makes message doubtful for the reader. The electronic theory is very beneficial because it provides the concept of sender and receiver and makes it in a systematical way. The electronic theory always stress on the accuracy of communication between sender and receiver. It is possible to make an error- free electronic communication system
Social Environment Theory• social environment theory which deals with the social behavior of human beings and their environment. So social factors plays an important role in the communication of messages, they help sending messages from one place to another. Many people are working together in an environment where they interact with each other on daily basis. Every person have some role in any certain environment it may be possible while working in an environment as the manager he should talk with his friends and colleagues with a different perspective. Social factors should be considered so that the communication should be according the situation and culture of our society. So many things should be noticed when communication to each other whether you are communicating officially or just within the family and friends. In order to take care of social factors, many things such as role of person, status, environment where communications to other person should be considered. If you write wrong letter to the wrong time then it is difficult to achieve its objectives so these should be carefully taken into consideration. So the influence of social factors plays an important role in the communication process
Key Questions• Differentiate between Communication and Effective Communication?• Explain the value of Communication?• Define importance of Communication?• Discuss different theories of Communication?