Hybridoma Technology ( Production , Purification , and Application )
Feedback in communication
1. Role of feedback in communication,
difficulties in getting feedback and
methods encouraging feedback
Dr Rajinder Kaur Kalra
Professor and Head (Retired)
Dept of Extension Education
PAU, Ludhiana
2. Feedback in communication
Concept of Feedback
The reactions of the receivers in response to
stimulus – message
The response may be verbal or non verbal
Favorable or unfavorable
Feedback gives an idea to the sender that
how effectively he has communicated
3. Helps in enhancing the rate of adoption
Free feedback promote
understanding
Acceptance
Retention of knowledge
4. Who is good listener
Being a good listener means focussing on
the person who is speaking but rather just
to hear them out
Good listeners play a more passive speaking
role in the conversation but
They actively engage with the other person
using body languages and follow up
questions
5. Basics terms related to
communication process
• Perception
• Communication Fidelity
• Communication Gap
• Time Lag in Communication
• Empathy
• Homophily and Heterophily
• Key Communicators
6. Importance of communication
process
Aims and Objectives of any Development Programme are to
be widely disseminated.
Bringing Change in the behaviour of the people.
New Knowledge acquired through research has to be
Disseminated to effect change in the methods of farming.
A thorough understanding of the communication
process.
7. Characteristics of a good listener
They listen more than they speak
They show that they are listening
They are patient
They listen to learn
They are interested in what the speaker is
interested in
They summarize what they have heard
They are focussed
8. Role of Feedback
1. Remove the barriers
2. Facilitates proper action
3. Rectifies transmission errors
4. Increases accuracy of the message
5. Enhances confidence
6. Improves learning
7. Improves communication
9. Problems in getting Feedback
1. Limitation of the channel
2. Shyness of the receiver
3. Discouragement by the communicator
4. Socio economic barriers
5. Untimely message
6. Language and cultural barriers
7. Selective listening
10. Encouraging Feedback
1. Don't get defensive rather encourage
constructive feedback from the receiver
2. Encourage the shy members of the audience
to participate in the discussion
3. Up date your knowledge
4. Do not ignore non verbal cues
5. Try to attract the attention of the non
attentive members
6. Feedback is solicited rather than imposed
11. Encouraging Feedback
7. Share information rather than giving advice
8. Don't delay feedback It should be timely and
quick
9. Negative reaction to threatening feedback be
avoided
10. Gather information from many sources
11. Avoid misunderstanding
12. Repeat the message to add clarifications
12. Tips for better communication
• Think positive
• Dress Sensibly
• Smile a lot
• Be soft-spoken
• Leave your ego behind
• Avoid Backbiting
• Help others
• Confidence
• A Patient listener
13. The art of communication
is the language of
leadership.
James Hume
16. External barriers
Semantic barriers
Emotional and psychological barriers
Premature evaluation
Loss in transmission
Distrust of communicator
Failure to communicate
Inattention
Noise
Undue reliance on written words
Conti….
17. • Organizational barriers
Organizational policy
Organizational rules and regulations
Complexity in organizational structure
Status relationship
Organizational facilities
Conti….
18. • Personal Barriers
Barriers regarding superiors
Attitude of superiors
Fear of challenge to authority
Insistent of proper challenge
Lack of confidence in subordinates
Ignoring communication sometimes
Conti….
19. – Barriers regarding subordinates
–Unwillingness to communicate
–Lack of suitable incentives
Conti….