Effective radio program is the result of careful script writing

1. Script writing for farm radio talk
Dr. Rajinder Kaur Kalra
Professor & Head (Retired )
Deptt.of Ext. Edu.
9814067709

2. Introduction
• Radio is one of the fastest and most powerful
media for communicating with rural mass
• It reaches people of different culture provided
they understands the language of transmission
• Through this more people can be contacted at a
time efficiently and economically since majority
of the rural people are illiterate, radio becomes
an important means of information and
recreation

3. • Radio is effective not only in informing but also
in creating awareness, developing interest and
motivating people for initiating action
• Radio provokes thinking in the audience about
the current problems and helps to disseminate
information quickly in emergency
• A variety of modes can be used to broadcast the
information through radio

4. The modes of broadcast can be
straight talk, interview, dialogue,
panel discussion, song, drama etc
Straight Talk

5. Dialogue

6. Interview

7. Panel Discussion

8. Song

9. Drama

10. • Keeping in view the creditability of this medium
and the availability of fixed time for particular
talk or interview
• It is important to write the script in a systematic
way to ensure that all important information
goes in and unnecessary details go out
• The main characteristics of this medium include:
mass coverage, immediacy, inexpensiveness,
credibility, authenticity and easy accessibility

11. Objectives
• To provide skill in writing and delivering of
script for farm radio talk

12. Procedure
• Writing of script for farm radio talk needs a
thorough knowledge of the subject matter,
characteristics of radio as a medium and
audience
• The following points should be kept in mind
while writing and delivering the script for
farm radio talk

13. Writing of Script
1. Keep the type of information needed by the
audience in mind The agricultural information
needed by the farmers is of six types
• What to do
• When to do
• Where to get
• How to do
• Why to do
• Whom to contact

14. 2 Analyze the potential audience in terms of
previous background and attitude
3 Keep in mind that you are talking to a small
group of farmers who cannot stop you to ask
questions or seek clarifications but switch off
the radio.
• Remember you are writing for ears not for
eyes

15. 4 Select the topic of agricultural information
relevant to the season, suitable for different
agroclimatic conditions of the area,
practicable and within the means of the
farmers.
• Collect detailed up-to-date information
about the topic from all reliable sources
• Process the information in a systematic way

16. The processing of information
includes following four steps
a Arrest attention of the listeners: The first 30
seconds of the broadcast are very critical
You are dealing with the free and not the captive
audience
Appeal the needs and problems of the audience
and explain how the information can be
beneficial to them
b Hold attention of the listeners: throughout the
talk by using witty words, local examples and
proverbs and by appealing to their emotions

17. c Run down the information: clearly,
interestingly and briefly in a proper
sequence
d Fire imagination: by presenting a picture of a
situation likely to emerge after the listeners
act on the given information

18. 6 The script should be brief, clear and awaken
the attention and interest of the audience
7 write the script with empathy i.e. keeping the
feelings of the audience in mind
8 Write brief introduction about the topic and
do not include too many information
9 Write one or two ideas in one paragraph
10 Develop the ideas slowly and spread them
throughout the talk

19. 11 Use simple words, local language, short sentences
and avoid technical words
Underline the words to be emphasizes
12 Use punctuation and put life in to your talk through
pause, volume and pitch
13 Divide the time allotted among the different ideas
you want to present and limit the length of your talk
accordingly For interview, write questions and
develop answers to them
• Handover the questions to the interviewer and
repeat the important details

20. Delivering the Script
• Once the script has been written in the right
style
• While delivering the script, keep the
following points in mind

21. 1. Rate of delivery of words should be 125 to 140
words per minute
2. Rehearse the talk aloud at home by standing in
front of the mirror
3. Pre record your talk and criticized yourself by
listening to the recording correct the
pronunciations and adjustto the length of time
4. Be friendly, natural and conversational appeal
to the emotions of audience and raise their
curiosity

22. 5 Alert the listeners when you make the
important statement
6 Repeat important points as many times aas
possible without boring the audience
7 At the end, summarize the main points and
tell the audience what is expected from them

23. Assignment
1 Write script for a short farm radio talk on a
selected theme
2 From the radio-talk script prepared by you,
check the following:
a whether the procedure followed was the
same as prescribed? If yes how
b Whether it was a timely topic? Support
your answer

24. c Whether it provides answers to what to do,
why to do and when to do? Support your
answer
Key Questions
1 Name the various material required for
preparing a script
2 Describe the procedure which one should
follow, while preparing a script for a short
radio talk