Marketing plan for thelawala app- a fresh fruits and vegetables delivery app

2. “

3. ThelaWala
Fresh from the
farms

4. “Your diet is a bank account. Good
food choices are good
investments.

5. When we have turned digitalized in each and every aspect of life

6. Then why waste time standing in long ques at food centers or
waiting for your sabjiwala

7. Now with the Thelawala app
You can
◉Order vegetables and fruits online
Now you don’t have to wait in all those long lines
wasting your time

8. Marketing Plan
Executive Summary
Goal
Situation Analysis
Tactics
Strategy
Implementation

9. Executive Summary
◉The Indian economy is on record growth and
thus Indian customer is expected to increase
spending capacity
◉With increasing income levels, dicretionary
activities like eating out increase
◉Thelawala plans to grab this oppurtunity

10. What is Thelawala
With Thelawala app
you can order Fruits
and Vegetables at any
time of the day
It helps you to connect
to different street
vendors and gives you
a detailed report of
what they carry

11. Situation Analysis
Overview of Company and Market
Target Consumers

12. Overview
◉It aims to provide groceries (daily needs use)
at the doorstep
◉Item listing can be done through our effacious
app
◉It would operate through street vendors
◉The premium version would deliver goods
within 90 mins
◉It aims to provide all products below M.R.P.
and additional discounts

13. Customer Segmentation
1. Demographic
Age : 18-40
Gender :Mostly Female
Income :Middle and above
Socio-Economic classification :A1,A2,B1,B2

14. Customer Segmentation
2. Geographic
Cities : Class 1,2 cities and
metro cities
3. Psychographic
Lifestyle : Culture, outdoor
oriented
Food : Vegetables, Fruits

15. Goals

16. Goal
App Launch 5,000+ users 10,000+ users
2nd Fiscal YearAnd so on……

17. Strategy
Target Market
Value Proposition

18. White
Is the color of milk and fresh
snow, the color produced by
the combination of all the
colors of the visible spectrum.
YOU CAN ALSO SPLIT YOUR CONTENT
Black
Is the color of coal, ebony, and
of outer space. It is the darkest
color, the result of the absence
of or complete absorption of
light.

19. Target Markets

20. Consumer Needs/Wants
◉Housewifes- Can order any vegetable any
time
◉Homemade food startup- Can get cheap and
good quality raw materials any time
◉Restaurant Owners- Can get vegetables and
fruits any time
Thelawala is the answer to every question for buying
vegetables and fruits

21. Big Basket
Competitors
Godrej’s Nature Basket

22. Points of Parity
◉Platform fo rother to advertise
◉Online Delivery
◉Premium app with 90 mins guarantee

23. Points of Difference
◉Helps Home made startups scale big
◉Cashless Payment
◉Personalised Experience
◉Review System

24. Tactics

25. Free Features
◉Online Ordering
◉Cashless Payment
◉Personalized Experience
◉Registering on Thelawal is free

26. Premium Features
◉Advertisement of any firm on our thelas
◉Track your payment
◉Get order in 90 mins or free
◉No minimum order limit for home delivery

27. App Available on
Google Play Windows Store App Store

28. App Available on
Desktop Tab Mobile

29. Implementation

32. THANKS!

33. Disclaimer
This presentation was made by Raghav Thapar, IIT Roorkee
during a Marketing internship under Prof. Sameer Mathur,
IIM Lucknow